11 Reasons Why Mobile Advertising is Better than Internet Advertising
The end of this decade saw a hike in the popularity of digital advertising- mostly mobile advertising. Various advertising experts and marketing professionals have confirmed how this advertising concept is overpowering all of its pre-existing competitors.
If you are a digital advertiser, you might already be aware of the increasing hype for mobile ads. But how do we know it works? With decades of successful PC-based ads, how are we suddenly making this shift?
The answer is simple. The world is evolving, and so is our technology!
The Next Step of the Digital Market
The world-wide-web is no longer just a source of information. It is more like our virtual world, in which we live parallelly. Mobile phones are, inevitably, the closest device that we carry all the time. So why not bring our products in the eyes of the people in the most convenient way possible?
Although the PC-based marketing strategies work perfectly well, the mobile advertising industry still has the upper hand. Let us dive deeper to know why:
1. One-on-one Nature:
How many times do you see yourself sitting idle with your phone in hand? Pretty much, always. The one-on-one nature of mobile devices makes it very feasible for the brands to reach out to you whenever they want.
Mobile ads are more effective when creating product awareness or promoting sales. Users get more specific and summarized ideas of the advertised product on their mobile phones (SMS, for instance) than on PCs or laptops.
Hey, do you know What You Can And Can’t Advertise During The COVID-19 Pandemic?
2. Multiple Channels:
PC-based ads have a single channel for reaching their users- the PCs. It is not the case of mobile advertising.
You get various channels to communicate with the consumers on their mobile phones- text messages, multimedia messages (MMS), voicemails, calls, missed call notifications, push ads, mobile internet, and, most importantly, social media advertisements.
Drafting emails with mobile phone layout is also beneficial for the companies that update their stock regularly or the ones who want to spread brand awareness for gaining potential leads.
3. Easy Personalization:
Unlike a PC or a laptop, almost everybody has their own mobile phones. Meaning, they save all of their information on that device. The amount of relevant information that you can get out of a subscriber’s phone is ENORMOUS.
Thus, it makes it easier for advertisers to target their users with smart and precise personalization. You get all the info starting from subscriber profile, demographics, shopping preferences, visited websites, time of activity, g-mail accounts, etc.
Targeted and personalized ads get more clicks and conversions because the users find them more relatable and convincing.
One of the most significant advantages of personalization is the geo-targeting of devices. Mobile phones can let you access your audience’s location in no time. Once you know your customer’s changing neighborhoods, you can use it for advertising anything relevant, such as a discount at a nearby store or a food court as soon as a user enters a mall.
This way, local businesses get better benefits on mobile advertising as compared to internet advertising.
The audience’s movement and changing locations are somethings that you can only track when tracking their mobile devices.
5. Access to Social Media:
I mean, we all have our user profiles logged into our personal cells. And we don’t usually do that on our PCs.
A lot of advertisers target their social media ads for their mobile consumers and optimize their Newsfeed ad campaigns accordingly. The reason behind all this is the number of clicks that companies get when advertising on social media.
You get maximum traffic on any ad on numerous social media platforms, especially Facebook and Instagram. There are several tools like PowerAdSpy that let you assess the strategies used by various advertisers on their website.
6. Quick and Direct Response:
Since we have our mobile phones in our hands all the time, we usually don’t skip any push notification or emails, unless they sound monotonous.
Drafting catchy ad titles is extremely important as it grabs the user’s attention. On the contrary, it is very tricky to catch a user’s attention on PC ads, which leads to a delay in their response. In the case of mobile ads, people will directly decide if they are interested in your product or not.
Adding CTA buttons brings more conversions in the case of sales, discounts, etc. As per some of the sources, it increases sales by a whopping 30%.
7. Mobile Advertising Triggers Response:
Mobile advertising is very advantageous in enhancing the audience’s response rates. The mobile ads catered to the audience’s real-life situations, like billing or booking tickets from them can trigger an immediate response from them.
Many offers, coupon codes, scratch cards, etc. aren’t really useful if they don’t appear on your cell phones. You can also advertise your coupon codes on various modes of payment like PayPal, GooglePay, etc. in the form of rewards for money transfer.
There are various ways of promoting your stores on mobile phones, and a majority of them induce audience responses, even if it isn’t immediate.
8. Enticing CTA:
It is no brainer that a good ad title and enticing call-to-action button brings maximum clicks and conversions. But it is very tricky to make your CTAs camouflage with the page layout in case of PC-based ads.
However, it is very different in the case of mobile ads. The CTA buttons can fall into the page layout easily, and you can still make them attractive. Meaning, the ads won’t really look promotional and yet stand out on a web page.
As a matter of fact, creating CTAs for a PC-based ad is more difficult than creating one for a mobile ad. All we can conclude here is that mobile ads save more time and still get more clicks than a PC-based one.
9. Ad Blocks? Only on PCs:
A large number of users deploy ad-blockers on their PCs. Plus, a lot of them use VPNs for added security. It means that users make it difficult for companies to personalize or target their potential viewers. And even if they do, they get their ads blocked.
We can also not deny the fact that a lot of us have the habit of overseeing the PC ads when displayed on the screens. And if the ad banners look a bit catchy, they seem too promotional to us. However, as we already discussed the implications of CTA in mobile advertising, they don’t really appear promotional at all.
Plus, the audience doesn’t use VPNs or ad blockers on their cellphones. It means that there are very few chances that the viewers, in general, will skip the ads.
10. Where the Users at:
Okay. I will get directly into it. Almost EVERYONE has a personal cell. And we use it all the time. It means that the potential audience you get on a mobile advertising campaign is a lot more than what you get on PC-based ads.
People use laptops and PCs only when in need and will most probably skip the ads unless they are idle or bored. (Facts). On the other hand, a person might consider visiting your advertised website for new offers when sitting idle with their mobiles.
I don’t think I have to stress more on this point, but you will literally get potential leads of any possible genre via their cell phones. In other words, mobile marketing is always a win.
11. Ease in Billing:
The confidence and faith that a user carries define their decisions of interest and purchase. The modes of payment on PCs are generally confusing or unreliable.
We should all admit that we have added dresses in our cart and chose to not buy them just because we were too lazy in filling our bank details. The same thing doesn’t happen when shopping on mobile phones. We generally have one or two apps for online payment.
Thus, we tend to rely more on our mobiles when purchasing a product online. Mobile advertising makes a user more likely to act on their impulse to buy through their handsets.
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It‘s Your Turn To Rock!
Mobile advertising might not sound as mighty as it is, but their results speak out loud. Our statistics show that a company’s engagement rate increases by 56% when advertising on mobile. While mobile use is at a rise, and mobile users behave very differently from desktop users, we must focus on what sells in the market.
I hope this blog was helpful for you in knowing what makes mobile marketing a hub for all the businesses out there so that you can alter your strategies likewise. Do you have any queries? Have something to add? Feel free to drop your comments below. I’ll be waiting!