You might have some idea of Instagram marketing. But how can you be sure that it will work for you, even without trying?

Instagram has more than 1 billion monthly users, and 90% of them follow at least one business handle on Instagram. In just 10-years, Instagram has evolved from a photo-sharing app to a full-blown business hub. Instagram has made many activities so easy for businesses and customers. 

Brands can run a fundraiser, open shops, let people order, or reserve places, simply from the account. Every weak new business feature is launched to make the user experience seamless. All these imply that Instagram is the best place for businesses, and every business should use Instagram for marketing.

There is no doubt that Instagram is one of the most influential social media platforms. And if you are not utilizing this platform, you are missing out on many opportunities. Even if you are handling the social media of any big organization or using it to promote your own business, you should definitely use Instagram marketing for your business.

If you need more convincing or the roadmap of marketing through Instagram, stay along. It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job. So we’ve brought everything together here. In this article, we will discuss what Instagram marketing is? Why You should start marketing on Instagram? How to create a marketing strategy? And the best 09 tips to utilize Instagram marketing. Let’s get started!

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What Is Instagram Marketing?

 

Instagram marketing is a method of marketing where you utilize the Instagram platform to promote your business, brands, products, or services. Instagram marketing incorporates various tactics for accomplishing business goals. It can be categorized into two parts:

• Paid methods such as advertising campaigns and influencer marketing campaigns.
• Unpaid methods such as creating and posting organic content, posts, Instagram Stories, comments, and engaging with your audience.

Typical business goals might include selling your products or services, getting more followers, engagement, building relationships with potential customers, and generally boosting a brand’s reputation. A bit later, we’ll get into the specifics of how to set goals, and how to use Instagram marketing to accomplish them.

Why Use Instagram For Marketing?

 

We, humans, are visual creatures and heavily rely on visual cues for our behaviors. And Instagram has the biggest advantage over all the other social media platforms, that it is a visual-based social media platform. Visual content is more attractive to the people of this generation, Instagram goes beyond visuals. You can showcase your products, brand’s mission goals in front of your audience and generate leads and increase conversions. Instagram may seem small but it is a powerful tool that your business should be using no matter what!

How To Create Instagram Marketing Strategy?

If your business, products, or services have visible outcomes, you can showcase its outcomes. Photos, videos, graphics are the best and more appealing content for social media platforms. But having a marketing strategy will determine your success on social media platforms like Instagram. 

What type of content you should post, when you will post, how many you will post, all these activities require a strategy.

Establishing a strategy before diving right into a new social media platform, no matter how well it works for other businesses, will keep you focused on your goals and — most importantly — your audience.

Established Your Goals For Instagram Marketing:

Before posting anything on your Instagram handle, you need to ask yourself why you want to use this platform? And the answer should not be “.. because every business is using it. Having a goal for your business determines your success in the long run. Having a set of objectives to justify the time, effort, and money you will invest in this platform. A goal is what drives you to thrive in any given channel.

To make sure your goals are clear and reachable, each one should be:

• Specific (simple, sensible, significant).
• Measurable (meaningful, motivating).
• Achievable (agreed, attainable).
• Relevant (reasonable, realistic and resourced, results-based).
• Time-bound (time-based, time-limited, time/cost limited, timely, time-sensitive).

You must decide from the start what your main goal is, to sell products/services, share a portfolio, spread brand awareness, share UGC content, or anything else. You can also have multiple goals based on your requirements.

Choose Your Target Audience:

Choose the audience you want to target before marketing on Instagram. There is a specific audience that your product is for, and you want to build a relevant audience. Having a relevant audience is crucial for your business’s long-term success. 

Include all the factors like age, location, gender, income, interests, motivations, and pain points. If you are having trouble while choosing a target audience, you can search for the related hashtags to your niche market and then check out their profiles. You can also look into your competitor’s profile to see the audience.

Conduct A Competitive Analysis:

When you have finished choosing your target audience, perform a competitive analysis to know your top competitors. If you already know your top competitors, start checking their profiles and analyze their content strategy. If not, search for related tags to your business to find your competitors.

Conduct an audit of similar profiles and see which kind of posts are more popular. What type of content are they posting? What are their captions and posting frequency? Try to get as much info as you can from their profiles. You can use this data to create a benchmark for your profile and create a content strategy based on that. Observe their strategy, and try to find any unique opportunity they have missed. It will help you stand out from the rest of your competitors.

Create A Content Calendar:

Creating a content calendar will help you organize your profile and save time. Add in your calendar with Instagram post types, captions, hashtags, and time of posting. Your content calendar is also a great place to record any key events to highlight on your Instagram accounts, such as new product launches or special offers. With a content calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts.

Build A Consistent Brand Image On Instagram:

If you post random and irrelevant posts, it may cause you to lose followers. To avoid this, maintain a consistent brand aesthetic and post relevant content on your Instagram profile. Determine what this looks like by thinking about your brand personality. 

The brand aesthetic is not only about visuals. Target to post images with your brand narrative in mind, too. Including compelling stories in your captions can make your brand more relatable.

Grow Your Instagram Follower Base:

Growing followers is not easy when you want to create a relevant audience. It will require a lot of time, effort, and patience. Sometimes it can be overwhelming and you may be tempted to grow followers by buying fake followers. But you have to understand that it will only harm your business, in the long run. Here are the tips you can use to use Instagram marketing and grow your followers.

How To Use Instagram For Business Marketing? Top 09 Tips

 

Before utilizing a tool, you need to understand the basics. Here is a step-by-step guide to starting your Instagram marketing journey. It will lead you to the success of your brand on marketing through Instagram.

Create A Easy And Unique Username :

You should have a username that is unique enough to remember and easy to search. If your username is not easy to find, they can not follow you. Your profile pic should be creative and attractive. You can have your brand’s logo as your DP.

Optimize Your Bio:

Optimize your bio, fill in all the required details. You need to mention what you are and what you do in the bio section. So that if someone visits your profile, they get an idea of what to expect from you. 

Start Posting Quality Content:

Once your profile is optimized, start posting. It’s a good idea to decorate your feed with ten to 15 high-quality posts before you really start engaging people. If users visit your profile and find it empty, they probably won’t follow you. Post high quality and relevant content on your profile.

Get Your Existing Audience From Other Platforms:

You can connect your other social media handle with an Instagram account and get your audience on Instagram as well. You can push your followers on Facebook, Twitter, Tumblr, and other sites to your new Instagram account. 

Start Using Instagram Reels:

The reel is a new feature of Instagram. Instagram is heavily promoting reel content, you can utilize this opportunity to grow your followers. You make short videos of your product, services, behind-the-scenes videos, and share them as reels.

Keep Looking For Trends:

Social media platforms are all about trends. You need to keep looking for new trends and change your campaign strategy according to them. Because what’s working now, may not work tomorrow.

If you want to get the latest and trendiest ads for your Instagram marketing campaigns, use PowerAdSpy- an Instagram ad spy tool to get the ads that are working in your niche. PowerAdSpy will get you the best ad that is having the most engagement and driving conversions.

 

Utilize Influencer Marketing:

Influencer marketing is on a boom right now, you can leverage this for your brand’s growth. It is one of the best ways to build up your Instagram following when you are starting from scratch. If your budget is thin, you can also look for micro-influencers with a nice-sized following and also monetise your instagram.

Create More Videos:

I can’t emphasize it more. You might already know the importance of video content on social media platforms. Videos are a vital part of marketing on social media platforms. As mentioned earlier about reels, you can also post long videos on IGTV. Even though photos currently generate more engagement, video ad is on the rise. Instead of waiting for other brands to dominate while you play catch-up, get started right now.

Capitalize On Instagram Ads:

One of the biggest hindrances that stop businesses from trying social media advertising is costs. When you don’t have a big budget, it is difficult to justify spending money on advertising campaigns. But Instagram Ads provide a great opportunity for small businesses because it’s extremely affordable.

You can also use PowerAdSpy to get the best ads with the highest ROI for your marketing campaigns. PowerAdSpy has the biggest library of ads to improve your social media ads campaigns. You get full control over ad placements, bookmark ads, see competitor’s ads, get engagement-oriented details, and much more. Try PowerAdSpy today.

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Wrapping Words

There is no doubt that Instagram is like a gold mine for marketers. It can help small and large businesses to grow and achieve their goals. If you have yet to begin leveraging Instagram, there’s never been a better time to start. Start marketing through Instagram today and follow the above tips to get started. You might face troubles along the way but you have to keep patience. No matter how hard the process may seem, the benefits at the end of the journey are worth the effort. You can utilize PowerAdSpy- an ad intelligence tool  to make this journey smooth and avoid any obstacles that come your way.