How to Create Best Facebook Ads | 09 Best Practices

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How to Create Best Facebook Ads | 09 Best Practices

Have you ever wondered if Facebook ads are actually effective? Especially when you feel annoyed by the ads that come in your newsfeed. But in reality, Facebook ads can do wonders for businesses if done right. With so much competition on the platform, it is time to create the best Facebook ads that grab the visitor’s attention.

Facebook is one of the most popular marketing platforms with more than 2.7 billion active users. Its advertising network also incorporates a wide range of businesses. Facebook ads are as important as email marketing, smooth web design. SEO and organic social media.

The main goal of advertisers is to get organic traffics, which is almost non-existent in the Facebook world. So to target those billions of people using Facebook is to use targeted ads. It will skyrocket your reach and conversion rates.

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Now, advertising on Facebook provides a ton of benefits for your business. But whether your ad campaign will be successful or not totally depends on how good your ads are. In this article, we will discuss all the benefits of advertising on Facebook and the best practices to create the best Facebook ads. Let’s dive in!

Benefits of Advertising on Facebook For Your Business:


Access To The Largest Audience In The World:

The success of a business depends on reaching the right audience and connecting with them, and Facebook offers the same with more than 2.7 billion active users. The Facebook ads platform gives businesses access to one of the single largest digital ad networks. Businesses of all sizes can get benefits by accessing an audience they wouldn’t find anywhere else.

Extremely Precise Target Options:

Facebook has the largest database of users’ behaviors and activities that Facebook allows advertisers to use for targeting purposes. This is what makes Facebook’s ad targeting option exceptional than any other platform.

Businesses can create ads to precisely target their audiences for segments under:

  • Gender
  • Age
  • Location
  • Spoken languages
  • Interests 
  • Education level or history
  • Political affiliation
  • Interests
  • Behaviors and recent purchases
  • Major life events
  • Job title
  • Income

Classic search PPC doesn’t offer the level of insight that Facebook ads provide. Due to the nature of search engines, ad platforms like Google and Bing are unable to offer as much detailed demographic targeting.

Better Ad Types for Your Business Needs:

Facebook advertising provides a wide range of ad types – some not possible in other paid channels. These ad types give marketers the ability to create visual, creative, graphic-styles ads with multimedia elements: video, photo, text, etc. And it caters better for branding.

Cost Efficient:

Just like any other PPC advertising platform, Facebook Ads are easily available for businesses of all scales, and the Ads Manager tool is also free of cost. Facebook advertising CPC in 2021 is between $0.5 – $3.5. However, your cost of Facebook ads depends on multiple factors. That’s why there’s no one Golden Facebook CPC. But you should check if your ads have a positive ROI.

Fast Ads Results:

Facebook advertising is ideal for the brand searching for short and long-term strategies. Because Facebook ads provide revenue/conversion as soon as they go live. But they’re also best for fast results.

Once you set up ad campaigns in the Ads Manager, after the review process, it goes live and starts working immediately. The review process is fast as well as it gets approved within 24 hours.

A/B Ad Testing for Performance Growth:

Before going full-on with your ads, testing them is crucial. And Facebook provides testing tools for advertising named A/B testing to improve ad results. With the help of the A/B testing tool, marketers can see adjustments of ads over time, with data.

Now that you have an understanding of the benefits Facebook ads have to offer, it’s time to create the best Facebook ads. 

How To Create Facebook Ads?


To create Facebook ads, you need to go to Facebook ads manager and log in with your account.

Choose Your Objective:

It is crucial to determine your goal for the ad campaign. To do this, you need to find an answer to the question – what’s the most important outcome you want from this ad? It could be anything like traffic on your website, app downloads, or increased brand awareness.

Select Your Target Audience:

Without choosing the right audience, ad campaigns are more or less useless. Knowing about the people you want to reach – such as age, location, and other details like demographics, interests, and behaviors that represent your audience.

Decide Where To Run Your Ad:

Next, choose where you want to run your ad. You can choose to run ads on Facebook, Instagram, Messenger, Audience Network, or all of them. In this step, you can also decide to run ads on particular mobile devices.

Set Your Budget:

You get the option to enter your daily or lifetime budget and the period over which you want your ads to run. These limits mean that you’ll never spend more than you seem appropriate.

Pick a Format:

There are six versatile ad formats from which you can choose. These are designed to work on every device and connection speed. You get many display options like you can show a single image or video in your ad, or use multi-image format.

Place Your Order:

When everything is set, you submit your ad. Then it goes to Facebook’s ad auction which helps to display it to the right people.

Measure and Manage Your Ad:

When your ad is up and running, you can track the ad’s performance and edit your campaign in Ads Manager if required. If one version of your ad is working better than another, you can use the one performing better.

Best Practices For Creating Facebook Ads:


It is not as complex as rocket science. But it still has several variables that you need to get right to get ROI with Facebook ads. It can be targeting your ads or choosing the correct format. Attention to the small details is crucial for the success of your ad campaign.

Determine Your Target Audience:

The Firs thing you need to have a clear idea about is your target audience. 

The idea is to reach only those users that are relevant and interested in what you are offering. Many people neglect this practice because they think more reach is better. But to reach a relevant audience is what you should focus on.

Make Those Copy Compelling:

Focusing on creating a copy that draws the attention of the audience is crucial. The unique thing about the best Facebook ads is that they are visual. Using the type of images in Facebook ads can make or break your campaign.

The best Facebook ads should be:

  • Clear and concise
  • Catchy
  • Easily recognizable
  • Have a consistent color theme
  • and deliver the information easily

Leverage Video-Based Ads:

A large number of users are consuming videos excessively on Facebook regularly. So, Facebook wants to dethrone Youtube as a video platform.

It is the best time to leverage video ads. If not, you will be leaving the money on the table.

It’s one of those Facebook ads best practices that advertisers ignore due to the amount of effort required.

  • Use More Vertical Videos
  • Use Text with Your Videos
  • Have a Strong Start
  • Take an Authentic Approach

Avoid Overusing Texts On Images: 

Exxessessive use of anything is not beneficial in long term. Creatives with less than 20% of text perform better. Try to use fewer words and smaller fonts to lower the proportion of text to the image ratio. 

Keep Your Text Short: 

Users of Facebook and Instagram scan while scrolling. According to the research conducted by Mobile Marketing Association, it took two to three seconds for two out of three for people to see and cognitively recognize desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear, and concise to get your message across.

Take Advantage of Facebook Remarketing:

Advertising on Facebook is not limited to a certain type of marketing, and this is one of the best things about it. You can use Facebook remarketing to reconnect with your prospects and leads with you have had any type of previous interactions. 

By leveraging Facebook remarketing you can show your ads to your previous website visitors, your previous customers/clients, your current email subscribers, etc. These people are already familiar with your brand and might be interested in your products/services. So, there are higher chances of conversion.

Make Most Out Of Your Ads:

Instead of using static images, try using videos, or moving creatives. Ads with movement stand out in News Feed. When you make a Stories ad, you can use free templates that automatically animate your ad. You can also edit the colors, images, and fonts. You can use PowerAdSpy to get the best image or video ads that are actually working in your niche.

PowerAdSpy is the best ad spy tool that can level up your marketing game to another level. It is the first and largest software of its kind that ensures running ads that have the highest ROI on platforms like Fb, Google, Instagram, Youtube, GDN, NATIVE, Reddit, Quora. You can use PowerAdSpy for local marketing and offline businesses, online marketing, funnel & lead generation ads, E-commerce, etc.

Here are some of the amazing features that PowerAdSpy offers

  • Filter By Ad Positions
  • Data Of Millions Of Ads From 15+ Countries
  • Narrow Down Your Searches
  • Bookmark The Best Ads
  • Powerful Search Algorithm
  • Engagement Oriented Details
  • Combination of Videos and Image Ads
  • GEO-targeted
  • Call to Action Based Sorting


Using Call To Action Can Be A Game Changer:

There are many call-to-action (CTA) buttons are available for Facebook and Instagram ads. Using CTA will drastically improve your CTR because it draws attention and encourage people to take action with your ad. You can also experiment with the CTA buttons available for different ad objectives and formats. See which ones are working best for you and create the best Facebook ads.

Have a Long-Term Strategy:

Because of the similarity bidding model in Facebook and AdWords, both platforms are compared to each other. However, if you go deeper, there is a huge difference between them both.

People search on Google when they are looking for something to buy. But Facebook users who see your ads are just browsing their newsfeed. They are not searching for anything.

This means, to truly succeed with Facebook advertising, you shouldn’t think of instant returns. But rather have a long-term strategy.

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Wrapping Words:

Getting your hands on Facebook ads for the first time might seem overwhelming. But there is always a learning curve that will pass, and you will get better with time and create best Facebook ads. Use all the tips that we have provided above to achieve what you dream for your business. But don’t expect results overnight. However, if you commit time to learn how to use the platform. And you test and use PowerAdSpy, you’ll eventually find success spending money on Facebook.