13 Facebook Ad Benefits For Your Business
When it comes to social media marketing, Facebook advertising is the first thing that comes to mind of every marketer. In fact, every advertiser spends a lot of investment and funds to create successful Facebook ads.
However, nowadays, the competition level has gone over the top. And it wouldn’t be wrong to say that it’s getting tougher for marketers to leverage Facebook advertising to its best.
The complexities have increased a lot within Facebook advertising. Still, Facebook covers that with a big chunk of the market share, having more than 20% in digital advertising.
If you want your adverts to perform better than the competition, you must first analyze your competitors in marketing. And to help you with that, PowerAdSpy is the best tool, using which you can find Facebook ads of your competitors.
So here in this blog, check out how you can still get benefits from successful Facebook ads and grow your revenue as a marketer.
Listen To The Podcast Now!
#01- Global Exposure on a Massive Scale:
After the Google search engine ads, Facebook is the platform where you can get maximum reach for your advertising. Having over 2.91 monthly active users, Facebook offers one of the biggest platforms for advertising.
Just based on the number, it shows how popular this platform is. Also, Facebook provides better targeting features that let you target your audience based on specific demographic details.
It covers people of different ages. From GenX to GenZ, you will find all kinds of audiences active on Facebook. And that brings marketers the advantage of not only reaching GenZ and millennials.
But also target Baby Boomers to grow their business. Since 2015 the number of Baby Boomers has been increasing steadily on Facebook. Overall, it provides you with the perfect platform where you can reach variables of audiences. And that is what makes Facebook one of the best platforms for advertising your business.
#02- A/B Test Your Successful Facebook Ads:
Facebook also has this extensive feature that shows you the performance of your ad campaigns. You can use Facebook ad manager to research on competitors ads and analyze your own ad campaigns.
There you have the option to create A/B testing. With the A/B testing, you can check on your existing campaigns and check their performance in comparison to your successful Facebook ads.
To create A/B testing, go to the Ads Manager. Here, you can see the list of all the campaigns. Select any existing ad campaign. In the toolbar, you can select the A/B testing option. Then, you may pick another ongoing ad campaign or make a copy of that campaign.
Tap on the Get Started button. On the next page, you can choose the setup based on which you want to check successful Facebook ads performances.
Next, you can give a name to your testing and determine the winning criteria. Now you are ready to compare your ads, or you can create duplicate ads from an existing campaign and compare them.
#03- Minimum Ad Expenditure:
Facebook advertising is one of the most cost-effective forms of marketing to reach your potential customers, as it allows you to reach your target audience more effectively.
Based on the geo-location and other demographic details like age, gender, marital status, etc. But if you are not careful with setting up your targeting options, there is also a chance that you may overspend on Facebook advertising.
To run a successful Facebook ad campaign, you need to keep in check several components that may affect your cost per click or cost per impression. Depending on the ad quality, ad relevance, audience targeting, ad placement, and optimization for ad delivery, expense on the CPC or CPM of the campaign may differ.
#04- Highest ROAS Than Any Other Social Media Platform:
From past studies, we have found that Facebook user feed ads are the best Facebook ads to promote eCommerce businesses. In fact, if you see other kinds of Facebook ads like Messenger ads, or Marketplace innovative ads, they are also quite high converting when used effectively to create successful Facebook ads.
A study shows that over 41% of marketers get a better ROAS from Facebook marketing when compared to any other channel. The stats show that Facebook is even ahead of Google Shopping which holds the biggest chunk of online advertising.
#05- Align With Both B2B & B2C Business:
Compared to other advertising platforms, Facebook provides you with better options to run various types of ads. Here are some of the options that you can use with Facebook business advertising.
- Photo ads- Create ads with static images
- Video ads- Create different lengths of video adverts to publish in-stream, in user feeds, or in stories.
- Stories Ads- Create story ads using still images or video images, which show up on the whole mobile screen. You can customize these ads to make them more creative and interactive with audiences.
- Messenger Ads- These ads can appear in the middle of conversation within Facebook Messenger.
- Carousel Ads- Carousels are one of the most successful Facebook ads that bring more views and ad engagement. It consists of several static images which you can scroll.
- Slideshow ads- You can create these ads using motion clips with text & images, including sound.
- Collection Ads- With collection ads, you can add multiple product images in a single ad, on which users can also check each ad image individually.
- Playable Ads- There are also playable ads where users can play the demo game before installing the application from Play Store.
With so many options to adhere to, marketers can select the best ad format to create a successful Facebook ad campaign.
#06- Ads For Specific Business Goals:
Nowadays, marketers promote their businesses with different objectives in their mind. For example, at the initial stage of their campaign, marketers want to enhance their brand awareness. After that only reach their potential audience to generate leads and gain conversions for their business.
With successful Facebook advertising, you can choose your ad objectives before starting your campaign. There you get the option to select your advertising goals. You can start a campaign to create brand awareness, lead generation, and brand consideration, or you may even target to get conversions for your business.
#07- Access Facebook Ads Performance Data:
If you want to design successful Facebook ad campaigns for your business marketing, you must analyze and check the performance insights of your campaigns.
Using Facebook ad manager, you will not be making any assumptions to know whether your ad campaigns are working or not.
It provides you with the ad performance metrics such as your weekly ad engagement, post likes, page likes and engagement, etc.
You can also check on other insights, like how many clicks, conversions, and sales you have gotten from your campaign. Checking these metrics would help you to know whether your ads are catching the attention of target audiences.
Besides that, you can also use third-party ad analytic solutions to check the performance data of your competitors’ Facebook ads.
PowerAdSpy is one such ad intelligence solution using which you can find Facebook ads performing well in the market. It has filters using which you can curate successful Facebook ad campaigns and replicate their marketing strategies in your own advertising to generate more revenue.
#08- Remarketing On Facebook:
Remarketing can help you reach audiences who may already know about your brand. And they might want to invest in your products or services.
If someone has previously seen your brand campaigns and liked or commented on your successful Facebook ads. Then there is quite a chance that they might get converted after getting a lucrative offer from you.
You can also use this strategy by applying the “Facebook pixel” code to your website. It would help you to track the activities of website visitors.
You can target those visitors who might consider taking add-to-cart action. Moreover, Facebook also gives you the option to set up “dynamic ads” where you can reach out to those users who might have shown interest in your products or services.
#09- Get More Reach Than Organic Social Media:
With Facebook advertising, brands can enhance their reach compared to any other organic social media marketing. Brands can do paid marketing and organic marketing simultaneously on Facebook.
However, with paid Facebook advertising, brands have better audience targeting features, which helps them to enhance their reach with potential customers.
And we have also noted that Facebook advertising can help businesses increase their organic traffic. Moreover, successful Facebook advertising enables you to gain faster growth results and bring more engagement, sales, and conversions for businesses.
#10- Faster Results On Facebook:
Whether you are looking for short-term or long-term marketing strategies, Facebook advertising is the best option in both scenarios.
As soon as the Facebook ads are live, they start getting views from the target audience. And there is quite a chance that they may click on the ad and get converted.
After setting up your Facebook ad campaign with Ad Manager, it would shortly get reviewed by Facebook. And after that, it would immediately get life to start getting clicks on your ads.
Usually, ads on Facebook get approved and live within 24 hours only. So if you are thinking of short-term marketing, Facebook advertising is a great option.
#11- Easy To Set Up Pay-Per-Click Ads:
Facebook ads can be even more effective when you run them as PPC campaigns. And from research, we have also found that Facebook ads are 3 to 29% more cost-effective than Google PPC campaigns.
We know that most people around the world use Google search engines. And most likely, your target audience is seeing Google ads more often.
However, Facebook also covers a huge audience network, which makes it second to none other than Google for PPC advertising.
#12- Set Up Filters To Block Unwanted Audiences:
With Pay per click advertising model in Facebook ads, you can set filters to prevent ads from showing to unwanted audiences.
You have a “Block List” to set up and stop showing your ads on irrelevant sites like Facebook pages, instream video links, audience networks, and Facebook instant articles.
You need to add those sites-URLs to your Block list. Doing so would help you to reduce your ad expenses, and it also helps you improve the ROAS from your Facebook marketing.
#13- Facebook Sponsored Messages:
One of the biggest advantages of Facebook advertising is that it allows you to send direct offers and promotions to potential customers via Sponsored messages.
Under the ad manager, you need to create an ad by setting “Message” as an objective.
Compared to emails, Facebook messages have a 70% better open rate, which makes them the best option for customer acquisition marketing.
These 13 Facebook benefits should have convinced you that Facebook advertising is a very convenient way of advertising. And thanks to third-party ad intelligence tools like PowerAdSpy, it has become quite easier for marketers to create successful Facebook ads without much effort.
If you want to improve your Facebook ad campaigns, observing all the ad content is one of the BEST methods to make your Facebook ad campaigns as robust as possible.