When the whole world is going through an economic crisis, guess what! The eCommerce business was flourishing. The year 2020 has been simply great for the eCommerce industry. Now that most of the retail stores have shut down, people are purchasing more stuff from online stores. And these create a great opportunity for the marketers who want to get more out of eCommerce advertising. Based on the analysis, we can say that the current eCommerce advertising trends are going to stay for a long time. And it may even double down the revenue figure (3.53 trillion USD) by the end of the year 2023.

When the whole world is going through an economic crisis, guess what! The eCommerce business was flourishing. The year 2020 has been simply great for the eCommerce industry. Now that most of the retail stores have shut down, people are purchasing more stuff from online stores. And these create a great opportunity for the marketers who want to get more out of eCommerce advertising. Based on the analysis, we can say that the current eCommerce advertising trends are going to stay for a long time. And it may even double down the revenue figure (3.53 trillion USD) by the end of the year 2023.

The given numbers are speaking for themselves that the future of the eCommerce business is great. And if you also want to be part of this trend, here we have some eCommerce advertising examples that might help you.

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Google Ads For eCommerce-

Around the world, many E-retailers are already using Google ads to attract more customers for their business. Because it gets you better reach with the audience, who might be interested in your products.

If you have used Google ads, you may know how it lets you target specific search queries that people look for while making a purchase. Here look at a few eCommerce advertising examples on Google for Keywords like- Online retail store, online wardrop and online clothing stores.

From the above examples, you can see that Google ads are showing only the products that are relevant to search queries. Also, you can see a little bit of description where you can display pricing details, special deals, or free delivery offers that can attract more customers to purchase from your e-store.

Cost of eCommerce Advertising On Google-

With Google, you have two options with ad placements, either you can place your ads in the search network or display network.

In the search networks, you have pay-per-click ads (Google shopping ads, and Google text ads). And that will cost you based on the cost per click value of the keywords you are going to target in your ad campaign. The CPC rate of different keywords can vary. Some keywords cost $1 for a click, and some may cost up to $50 or even more. Keywords with higher CPC rates show that they are quite in demand, but they will cost you more. So you need to make sure to opt for the right keywords that come in your budget and also bring more clicks for your business.

With display ads, you have three different options with pricing.

• Cost per click
• Cost per impression
• Cost per acquisition

In terms of conversions, display ads have a lower click-through rate compared to search ads on Google. However, if you target your display ads effectively, you can improve the click-through rates of your display ads. In fact, the average cost per click on PPC ads across all niches is $2.32, whereas the average cost of display ads is around $0.58 only. In comparison, you can see that display ads are cost-effective and can get you a very reasonable price for your brand awareness. But if you want to make conversions, Google search network is still the best option you have.

Here are a few display ads from different brands. As you can see, it’s in the form of banner images that quickly catches the attention of the audience. Google has a network of different websites, videos, and apps where it can place such display ads based on the interest of the audience. We have used PowerAdSpy to spot these ads. With the banner images, you can see their impression, which matches with their brand.

Facebook Ads For eCommerce-

Now, you might be thinking about any alternative to Google ads. Yes! You can invest in Facebook ads. Especially for eCommerce advertising, it is one of the best paid advertising options you have. While we were searching for eCommerce advertising examples that sells fashion products, we found these Facebook ads. As you can see from the given examples, these ads are quite lucrative and appealing to the audience.

You can use both video and image formats depending on what suits you and your brand the most. Here is another example showing only the image ads. In PowerAdSpy, you have this feature, which lets you filter out image ads and video ads separately. Depending on what appeals to your customer most, you can opt for the best ad format for your Facebook advertising.

Using the PowerAdSpy ad intelligence tool, you can learn about the current trends based on the interest of your audience. And accordingly, design your creations to bring the best eCommerce advertising campaign for your business.

YouTube Ads For eCommerce-

Talking about the video ads, YouTube is the best platform you have. Here we have searched for some of the best fashion based eCommerce ads on YouTube, and we found some of these.

Nowadays, it seems that video ads are more effective for eCommerce advertising, as they can bring better engagement compared to image ads. Since video merges two things (visuals and audio) and both have an important role in conveying the message to the audience. That’s why you can say that video ads can bring better audience engagement compared to standard text or display ads.

How Do eCommerce Advertising Can Bring You More Engagement With Customers?

As a marketer, you want to bring more customer engagement and traffic to your website through eCommerce advertising campaigns. And for that, you need to grow your reach with the audience to generate more leads and convert them into sales. To achieve that, you should try to get into the shoes of your customers. Whether Google ads are best for you or Facebook ads, or there might be some other platforms where you can advertise to get more for your business. It depends on what works best for you while you can use the powerful ad analytic tools to learn about what your competitors are doing. You can take their advertising examples. And accordingly, design your own ad campaign to gain more conversions in your business.

Conclusion-

These are some of the best eCommerce advertising examples that you can rely on to gain more conversion and engagement for your business. Hopefully, this article can really help you to create more engaging ads. While you can also check out our previous blogs to learn more techniques and strategies about eCommerce advertising.

Also Read-

Top 10 Ecommerce Advertising Strategies You Can’t Afford To Ignore

09 Most Thought-Provoking eCommerce Ads for Women’s Day

So, what are your thoughts about eCommerce advertising? You can write to us in the comments section given below. And please make sure to share this article with anyone who can benefit from this.