Top 10 Ecommerce Advertising Strategies You Can’t Afford To Ignore
Year by year, the E-commerce industry is growing bigger and stronger. According to a study, since 2019, there has been quite a growth in online purchases. Stats show that there is a rise of more than 21% in global online shopping. And in 2021, it is expected to cross over the record figure of 2.14 billion purchases. Amazing, isn’t it!
While seeing such a great response from the consumer end, e-commerce advertising seems to be quite tempting. The fact is that with the growth of ecommerce businesses around the world, marketers are motivated to spend on ecommerce advertising. And it’s expected to be growing more and more in the upcoming years.
So if you are also thinking of investing in the ecommerce business, here you will find some of the best advertising strategies that you simply can’t ignore.
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What Is Ecommerce Advertising?
Ecommerce advertising is the process of placing paid content on the online platform that would help you drive more sales in your business. Basically, in ecommerce advertising, you need to promote your stuff using paid ads. You can place content in different formats (text, images, videos, podcasts) and platforms (website, search engine, social media, newsletters, emails) to get more traffic to your store.
These paid ads can help you to grow your reach with the audience who might be really interested in purchasing your products. It can be categorized in the three different phases of the sales funnel- Awareness, Consideration, and Conversion. Based on the marketing goals, you have to strategize your campaigns to gain more clicks, signups, and sales.
In this article, we are showing you some ecommerce advertising strategies that have been utilized by many marketers around the world claiming huge success in their business.
Personalize Your Content-
What marketers seek the most is engagement on their content. And most marketers believe that personalized content helps them to gain better engagement. While looking at the market, it’s quite obvious that the power of personalization has a great impact on ecommerce advertising.
However, to make this work at the core level, you will have to learn more about the audience who can be converted. By knowing the priorities of the audience, it becomes easier for marketers to show them relevant products and services only. The more information you have, the better way you can personalize your ecommerce ad campaigns to be more effective.
Mobile Advertising-
Nowadays, mobile advertising is very effective. In fact, most of the people use their mobile device to purchase online stuff, since it’s quite convenient and easy to use. Even the people who visit the store can easily check the online reviews and pricing of the products before purchasing it for real. Nobody has the time to open their desktop to simply make a few purchases. In fact, if you see the stats, the number of smartphone users are increasing more and more. And it is expected that in 2021, almost more than 70% of online shopping will be happening using mobile only.
Native Advertising-
Native advertising is the right choice for ecommerce advertisers looking to reach a new audience or even target existing customers. It can help you to target audiences in the different segments and sections, which makes it even more effective for ecommerce advertising. In fact, native ads can deliver much more than traditional display ads. According to research, native ads can bring out higher acceptance and conversion rates with a comparable more than 18% hike in sales.
Looking for highly converting native ads, check PowerAdSpy which finds you the most winning native ads for your ecommerce campaign.
Pay Per Click (PPC) For Conversion
As the name says, in PPC, marketers have to pay for every single click they get on their ads. For example, suppose 100 people have seen your ad, and in between them only one person clicked the ad, then it would cost you for a single click only. And in most cases, only the users who are really interested in the brand products click on such ads. Keep in mind that more than 60% of users check PPC ads on Google why they are looking to buy anything online. From that only, you can assume that PPC can be a great choice to bring more conversions to your ecommerce business.
Post Click Optimisation
Now that you have started your ecommerce advertising and getting clicks on your campaign. But the next important part is the conversation. Even putting in so much time, effort and money won’t help you to grab the interest of the audience without a generic landing page. While most of the advertisers succeed in personalizing the ad content but the landing page remains the same. Post-click optimization is the process to improve the after-click experience of the user. So the people who come with their expectations will be satisfied and make a purchase from your estore.
Conversions Rate Optimization
If you want to get better conversions from your ecommerce ad campaigns, then you should test and analyze them by comparing them with other ads which are already doing great. Conversion rate optimization refers to the same. It is the process in which you have to analyze ad content and figure out the details that can help you to enhance the success ratio of your advertising campaigns.
To improve the conversion rate of your ecommerce marketing campaign, make use of the best ad analytical tool like PowerAdSpy. Using it’s niche based search results, you can easily find the ads going to the top ecommerce platforms like Shopify, WooCommerce and Magento etc.
Omni-channel Marketing
Do you know that people who spend time on multiple platforms have a 3 times better chance of getting converted? So, it’s better to advertise your commercial campaign on multiple advertising platforms. You can see that most of the big brands have their presence on all social media platforms. You can find ecommerce ads on Facebook, Instagram, Google, YouTube and etc. The thing about omnichannel marketing is that it allows you to provide seamless content across every channel where you can optimize it according to the interest of the audience.
In a way, you can say that it creates a whole journey of a customer from just being a viewer to get converted into a buyer. Nowadays, most brands are trying to approach their potential customers to give them the best buying experience, and omnichannel marketing is one of the best ways to achieve that.
However, with omnichannel marketing, it’s quite easy to get out of ideas. So, what can you do? Get PowerAdSpy, which lets you search for the most promising ad campaigns in your niche. Just replicate the same in your ad campaign and claim more revenue in your business.
Programmatic Advertising
Nowadays, you can see that ads are also programmed in a way that it could automatically suggest the next step for the users. These kinds of ads help to avoid any human error, which plagues the conversion from your campaign. In the future, it is expected by most of the e-Retailers that almost 25% of the revenue to the digital advertising industry would be from programming advertising. With time, the advertising techniques are improving better and better which makes it even easier buyers to make a purchase.
Artificial Intelligence-
The role of artificial intelligence is growing in the advertising industry, as you can see that nowadays, people can use voice assistants to look for their favorite brand products. Along with smart speaking technology, we also have an AI-based chatbots system that’s capable enough to convince buyers. And the good thing about AI is that it makes the buying process more simpler. So, definitely, you can expect to see more conversions because of the use of AI in the ecommerce industry.
Remarketing-
Last but not the least, you can’t forget about remarketing in your ecommerce advertising. This cookie based technology can literally help you to find the users who have shown their interest while haven’t made a purchase yet. According to the research of e-retailers, only 2% of the audience get converted after the first visit to an e-store. So it’s better to prepare your remarketing strategies to target such users by reminding them about their previous interest. You can also enhance the chances of conversion by simply offering something extra, which can really satisfy the needs of your potential customer.
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Wrapping Words:
These are some of the best ecommerce advertising strategies that you can take advantage of while there might be many more. If you have further suggestions to add on, write to us in the comments section. While making sure to check on the powerful ad analytic tool- PowerAdSpy while letting you find highly converting ads within a few clicks only. And don’t forget to share this article with your friends so that they can also benefit from it.
