Is Knowing Facebook Cost Per Engagement Enough?

If you have been advertising on Facebook, you may already know that one of the most commonly used ad metrics is – Facebook cost per engagement. And that’s because it’s quite easy to measure. But just because of that, you can’t assume that it’s the best way to rely-on for your ad expenditure. Besides cost […]


How To Use Facebook Ad Library To Find Your Competitors?

Have you been running out of ideas with your Facebook marketing? In that case you can use the Facebook ad library to check out the best ad strategies of your competitors. We all know that competition in Facebook advertising has been growing more and more intense. With so many brands competing on Facebook, one of […]


5 Inspirational Ideas For Valentine’s Day Advertising

A few weeks ago, you might have just wrapped up your holiday advertising campaign. But now, it’s already the time to start pushing your valentine’s day advertising campaign in the market. Being a marketer, you don’t want to miss this opportunity to gain more exposure for your merchandise. Every year people celebrate this occasion by […]


Facebook Brand Safety Tools: Everything You Need To Know

It’s been more than a year since Facebook has been working on its brand safety control features to improve the advertising experience for marketers. Basically, it was to prevent running any content that can harm the safety of your brand or hurt your brand values. There you can use the new set of Facebook brand […]


7 Best Social Media Campaign & Contest Ideas For New Year 2021

It’s the New year celebration time. Have you been looking for the best social media campaign & contest ideas to plan your new year adverts?  Just scroll down a bit, and you will find out some amazing contest ideas for your new year ad campaign in 2021. If we look back in the past experience […]