In today’s fast-paced digital world, video advertising is one of the best ways to communicate with a more extensive target audience network in the online forum. With the rise of visual content demands on social networking platforms, video ads are unquestionably performing the best in the run.

Video marketing has become a significant marketing element for all the brands willing to leverage their business on social media. From social media, news feeds to stories, reels, and much more, video advertising has taken up the entire space. And additionally, it also helps in better and faster conversions.

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In 2021, video advertising has become a powerful weapon for businesses to drive more user engagement and traffic to their official website, compelling them to interact with the products closely and initiating a purchase.

So, let’s get started with the most intriguing and exciting marketing trends that will make your business reach the pinnacle of success in 2021.

Enlargement Of Live Video Streaming Platform

Live streaming is a prominent feature of the social media giants, such as Facebook, Instagram, Linked In, Twitter, YouTube, and more has gained enormous popularity since its launch. And is still managing to gather the hype all around. Currently, live video streaming gathered massive power through social media platforms by empowering engaging audience interaction.

The digital audience is more inclined towards connecting with influencers and brands in real-time. And all the social media platforms made it possible through live video streaming.

360-Degree Video Experiences Demand Will Be Rising

Trends emerge and fade away, but we believe the video advertising trends are unstoppable. With recent social media analytics, we found that there will be a massive demand for 360-degree videos shortly.

Many businesses on the digital platform use video ads to showcase the working of products and services perfectly. Hence, with modern technologies, this is getting done more efficiently with a 360-degree video experience.

The 360-degree videos hit the audience with a whole new vibe of virtually trying out the product before actually purchasing it. Also, this latest visual experience might be a significant reason for your target audiences to hold on to you.

Shoppable Video Trends Are On Its Way

We all know about the hype of shoppable posts. They are just so convenient for users to purchase the product right away and more effortless for business owners as they do not need to redirect their users to a specific landing page.

Similarly, digital marketers can create shoppable video ads for their news feeds. These video marketing posts have a feature to enable the users to purchase directly from the platform itself. The video posts will redirect the users to a shop page where they can initiate a purchase.

The users do not have to individually go searching for the products they viewed in your video. They can tap on the product in the video ad itself and get redirected.

Isn’t that pretty impressive already?

Getting One Step Ahead With PowerAdSpy

With the increased hype of the new video advertising trends, there will be enormous competition in the run to stay on the top of the list while speaking about creative advertising. Hence, it is necessary to watch out for the latest ad campaigns of your competitors to make sure you do not miss out on anything significant and end up losing your target audience.

Keeping all this in mind, we will introduce you to one of the best advertising management tools, PowerAdSpy.

PowerAdSpy is not just a tool but is also a one-stop destination to explore the best ads from millions of ads in your niche. It helps you effortlessly put in relevant keywords in the search box, select your preferred social media platform, add on all the significant filters, and then display you several ads according to your requirement for you to walk through them.

That said, let’s check out the steps to get started with the PowerAdSpy dashboard.

Steps To Search Ads On PowerAdSpy

Step-1: To get started with PowerAdSpy, Click on the link below:
https://poweradspy.com

Step-2: Towards the top right corner of the page, click on the Login/Sign Up option.

Step-3: Insert the Username/Email and Password in the box

Step-4: Click on the Login to proceed to the PowerAdSpy Dashboard

Step-5: The left-hand side of the PowerAdSpy dashboard shows the social media platforms from which you can explore millions of advertisements.

So, you get to pick out from the below list of social networking sites:

• Facebook Ads
• Instagram Ads
• YouTube Ads
• Google Ads
• GDN Ads
• Native Ads
• Reddit Ads
• Quora Ads

Step-6: Moving on to the search bar, it is present right at the top of the dashboard. Fill in the relevant keywords into the box to display appropriate advertisements.

Step-7: To enhance your search experience, you can filter the advertisements according to your requirement. You can decide the options precisely to customize your search.

Search By:

Text In Image- Mention the relevant text that you want to see in the ads and obtain the results in no time.

Brand In Image- Remember the brand logo and explore relevant advertisements of your niche.

Object In Image- Consider any distinct object and seek advertisements having similar elements in them.

Celebrity In Image- Specify the name of your favorite celebrity and separate the particular ads.

Sort By:

Likes- Mention the range of minimum to the maximum number of likes and analyze the results.

Comments- If you want to view the advertisements with the most comments, analyze the range and have a glimpse of the results

Shares- Compare the most shared advertisements of your niche moreover by defining the required range.

Filters:

Call To Action- Choose from the list of call-to-action buttons available to narrow your search to the appropriate ads.

Search Ads By Country- Select the exact location from where you want to discover your competitor’s advertisements.

Ad Type- Choose either you want to view an image or video ad

Ad Position- Select whether you want to view News Feed or Side Column ads

Lander Page:

ECommerce Platform- Choose the accurate eCommerce platform from which you require to compare the ads.

Funnel- PowerAdSpy empowers you to pick between Click Funnel, Lead Pages, or Any Funnel of ads

Marketing Platform- To continue getting a more personalized experience, choose your desired advertising platform from the dropdown list.

Source- Choose from the source of the advertisements. You get to select from Desktop, Android, iOS, or all.

Whether video ads or image ads, PowerAdSpy helps you reach out to all the relevant ads on various platforms, thus making your search more uncomplicated. With this remarkable advertising intelligence tool, you can always look forward to building appealing and unique ad campaigns to always stand out from your competitors.

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Wrapping It Up

So, here we wrap up our list of video advertising trends that will take up the entire social media in 2021, and they will be ruling the marketing world for a longer time. Hence, it’s time for you to rethink these video ad trends and get started today. Also, if you wish to stay one step ahead of your competitors, do not forget to get your hands on PowerAdSpy soon.