How To Spot Successful Ads On Facebook: A Quick Guide

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How To Spot Successful Ads On Facebook: A Quick Guide

Even though short video content like Instagram reels and TikTok videos are in trend, Facebook advertising remains crucial.

Facebook has become one of the primary platforms of advertising to reach 2.17 billion people, aiming to connect with the target audience.

You might have noticed ads while scrolling through newsfeeds, and you may wonder, “How to find ads on Facebook?” The simple answer to your question isn’t as difficult as it seems. It is just perceiving where to look and which card to use during your search.

There are millions of Facebook ad targeting options. You can target by demographics (age, gender, location), interests, behaviours, and connections or use custom lists for retargeting. Finding an ad on Facebook can differ if you are trying to find your ads or find competitor Facebook ads.

Here’s a guide on how to find ads on Facebook and the best tools to keep improving them.

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Why Would You Want To Find Facebook Ads?

Social media has never been more huddled these days. There’s a lot of traffic on social media platforms such as Snapchat, Instagram, TikTok, Twitter, Pinterest, and LinkedIn – the list keeps growing. But no matter how many social media sites keep popping up, people are still spending lots of time, amount on Facebook.

That’s why knowing how to find ads on Facebook can be beneficial for several reasons:-

Market Research – For businesses and marketers, analyzing competitors’ ads can provide you insight into marketing strategies and help you to know what’s working in their industry.

Ad Transparency – Facebook offers ad transparency to let you know why a particular ad is shown in your feed. This helps you to understand how ads target you and makes you more aware.

Personal Interest – If you’re interested in a particular topic or product, finding ads related to it that allow you to stay updated can lead you to offers and deals according to your interest.

How To Discover Competitor Ads On Facebook?


Ever wonder what your competitors or other people in your industry are running for their campaigns? It’s probably a question you’ve thought about but never really explored.

Well, You’ve come to the right place. They do this through a suitable tool called the Facebook Ads Library.

Understanding how to find ads on Facebook is an advantageous step when launching your ads.

There are a few steps to find competitors’ Facebook ads:-

Go To Facebook Ad Library

To begin, you need to navigate your Facebook ad library. It will be where you can input your industry-particular info to further narrow down your search.

The Facebook ad library is a platform where advertisers can see all active and inactive ads on Facebook and other Meta products like Instagram, Messenger, and WhatsApp. This platform gives you all the ad information, including the target audience, reach, ad spend, and duration.

Search Your Competitors

You can see your competitor’s ad activities by entering the name or business you want to explore on the search bar.

If you’re not sure about the competitor, you can also search for keywords related to your industry or product.

Filter The Results

To refine your search, you can use filters. The filters allow you to specify:-

Location – You can select one location or multiple depending on what you are looking for. Ad type – You can select an ad category depending on what ad type you are looking for. Facebook has provided four common ad types (Issues, elections or politics, housing, employment, & credit) and many more.

It helps you narrow down the results to find competitors’ ads you’re interested in.

Explore Ad Details

You can click on any ads to see more details or additional information, such as:-

  1. Ad status: This will help you understand whether the ad is active or inactive.
  2. Ad start date: This will be really useful to know the frequency of your competitor ads.
  3. Platforms: Shows where your competitor is running ads i.e. Facebook, Instagram, Messenger, Audience Network.
  4. Facebook ad: Shows the Facebook ad, with ad copy, creative, heading, call to action button and landing page URL.
  5. The number of impressions: How many impressions the competitor’s post has received.

Analyze Competitor Ads

Analyzing competitor ads can be a time-consuming procedure, but on the other hand, it is a very useful methodology to understand competitors’ Facebook campaigns.

To simplify your work, we recommend a powerful automation tool that will be your helping hand in analyzing your competitor’s ads content, visuals, and the strategy they use.

Although there are several third-party tools are designed to help you find how to see competitors’ Facebook ads thoroughly. One of the impactful ad intelligence tool that you can use to get competitor ad insights is PowerAdSpy.

An Advanced Ad Intelligence Solution – PowerAdSpy


If you’re looking to gain a competitive edge in the world of Facebook advertising,
PowerAdSpy is the ultimate facebook ad spy tool in your arsenal. This platform offers a wealth of features and capabilities to boost your ad research efforts, giving you valuable insights into your competitors’ strategies and the market at large.

Let’s dive into the features that make PowerAdSpy an imperative tool for competitors’ ad research:

Competitor Analysis:

PowerAdSpy is not just about finding ads; it’s also a competitive research software. The tool helps you to gain the upper hand by keeping a close eye on your competitors. PowerAdSpy lets you spy on competitors’ campaigns, dissecting their tactics or strategies and identifying what works for them.

Ad Creatives:

Check out the ads, photos, and videos that your competitors are using. It can help you understand the visual trends of your industry.

Ad Filtering And Sorting:

You can also narrow down your search with advanced filtering and sorting options.

PowerAdSpy enables you to search for how to find ads on Facebook based on keywords, ad type, engagement metrics (like, share, comments), and many more. So you can save time and uncover the most relevant data parallelly.

Demographic Insights:

Additionally, the tool provides valuable demographic information about the audience who likes certain ads. It enables you to fine-tune your targeting and tailor your ads for maximum relevance.

Ad Placement Tracking:

In fact, you can discover where your competitors’ ads are being displayed, whether it’s on Facebook, Instagram, or across the Audience Network. Knowing this helps you make better choices for where to show your ads.

Multiple Platforms:

PowerAdSpy supports multiple platforms, so you can also research competitor ads on more than nine platforms like Google, YouTube, Facebook and more.

Bookmark Valuable Ads

As you have explored your competitors’ ads, take note of what you find most interesting, or inspiring ads, you can save them for future reference.

To do this, click on the three dots within the ad and select “save ads”.

By following the steps listed above, you can uncover how to find ads on Facebook of competitors with the help of the Facebook ad library. However, PowerAdSpy can be a bonus tool for discovering the strategy of your competitor’s Facebook ads.

Also Read:-

How To Optimize Your Facebook Ads: 7 Tips & Tricks

How To Find Competitor Facebook Ads

5 Expert Tips To Spy On Facebook Ads In 2023

Wrapping Up

How to find ads on Facebook can be a challenging question, but finding ads on Facebook can lead to exciting discoveries and savings and help you stay informed about things that interest you. Whether you’re conducting market research, looking for your personal interest, or just being inquisitive about the ads you come across.

It’s not just about advertising; it is about connecting with competitors and understanding their strategies.

Keeping an eye on what your competitors are doing is an excellent way to give your business a competitive edge in the Facebook ads space.

Observe the latest ad ideas of competitors and get some inspiration. If you feel so disposed, you can gather a lot of valuable information after analyzing your competitors’ Facebook ads. It will let you know what campaign you are running on social media.

With the help of the Facebook Ad Library, brands and creators can gather a glimpse of the active and inactive ads, which provides them the liability to go beyond their niche and assist in improving the ads. Also, tools like PowerAdSpy lend a helping hand in enhancing Facebook ad performance.

This software allows you to understand competitors’ social media ad strategies with its valuable features, you can streamline your competitor’s ads. So, what are you waiting for?