How To Find Competitor Facebook Ads

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How To Find Competitor Facebook Ads

Are you planning to increase your brand awareness through Facebook? If so, the most effective way to make your potential audiences know about your business is to use Facebook ads.

The first thing you need to do is find competitor Facebook ads. Through competitor ad research, you will get to know your competitors’ advertisements, their creativity, how they approach their targeted audience, and which platforms they use for advertisements when they go live with their ads.

But before you research competitor Facebook ads. Let’s see why competitor analysis matters and how to find relevant ads on your competitor’s Facebook. Is there any way? Let us see.

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Why Business Need To Find Competitor Facebook Ads


Before we delve into the nitty-gritty of the process. Let’s first understand why it’s crucial to keep tabs on your competitors’ Facebook ads.

Gaining Insights Into Market Trends

By monitoring your competitors’ Facebook ads, you can gain valuable insights into the latest trends in your industry. This information can help you adjust your advertising strategy to stay relevant and appealing to your target audience.

Benchmarking Your Performance

Comparing your Facebook ads with your competitors can provide a benchmark for your performance. You can assess whether your ad creatives, targeting, and messaging are competitive or need improvement.

Identifying Competitor Keyword Research

Competitor Facebook ads can reveal the keywords and phrases your competitors are targeting. Understanding their keyword strategy can inform your own SEO and content marketing efforts. 

Now, let’s dive into the methods and tools you can use to find competitor Facebook ads effectively.

How To Find Your Competitor Facebook Ads?


If you know exactly what you are doing, it will be easy to find related ads. So, let’s talk about some methods that can help you understand the new trend that works best for your competitors.

Method 1: Facebook’s Ad Library

One of the most accessible and informative tools to find competitor Facebook ads is Facebook’s Ad Library. This tool allows you to search for active and inactive ads from any Facebook Page, providing a wealth of information about your competitors’ advertising strategies.

How to Use Facebook’s Ad Library:

  1. Navigate to Facebook’s Ad Library: Go to your Facebook account and then click on the library section.
  2. Search for Competitors: Enter the name of your competitor’s Facebook Page in the search bar.
  3. View Their Ads: You’ll see a list of ads run by that Page. Click on any ad to view its details, including ads creative, text, and demographics.
  4. Analyze Ad Performance: Facebook’s Ad Library also provides information about the ad’s performance, including the number of impressions and engagement metrics.
  5. Make Notes and Compare: Take notes on what you find and compare it to your own advertising strategy. Look for similarities, differences, and potential areas for improvement.

Remember that this method allows you to view the ads currently active or recently inactive, so you may not get a complete picture of your competitors’ historical advertising efforts.

Method 2: Use Spy Tools

Several third-party tools are designed to help you find competitor Facebook ads more comprehensively. These tools often provide additional insights into ad spend estimates and historical data. One of the best ad intelligence tools that you can use to get competitor ad insights is PowerAdSpy. 


This tool is known for its extensive ad database and advanced search filters, making it easy to find competitor Facebook ads in your niche. With its robust features, PowerAdSpy simplifies the process of competitor ad research, allowing you to stay one step ahead in the advertising game.

Let’s see the key features:

Comprehensive Ad Database

Access a vast database of ads across various platforms, including Facebook, Instagram, and more.

Advanced Search Filters

Find ads by keywords, URLs, ad text, and even ad type to pinpoint the exact ads you’re looking for.

Ad Performance Analytics

Evaluate ad performance metrics like engagement, reach, and ad spending to gauge the effectiveness of your competitors’ campaigns.

Demographic Targeting

Discover the audience demographics your competitors are targeting to refine your own audience strategy.

Ad Creatives

View ad creatives, ad copy, and landing pages to draw inspiration and enhance your own ad designs.

Ad History

It allows you to gain access to historical ad data to track the evolution of your competitor’s ad strategies.

Ad Alerts

Stay informed with email alerts when your competitors launch new ads, ensuring you’re always in the know.

Affiliate Ads

Identify affiliate marketing strategies used by competitors to tap into profitable niches.

Method 3: Engage in Competitive Research

Beyond digital tools, conducting manual competitor research can yield valuable information about their Facebook advertising strategies. Here’s how to go about it:

Follow Your Competitors

Start by following your competitors on Facebook. By doing so, their ads may appear in your feed, allowing you to see their ad creatives, messaging, and targeting.

Explore Their Website

Visit your competitors’ websites and landing pages. Sometimes, they may feature Facebook ad campaigns or promotions that you can study.

Join Their Email Lists

Subscribe to your competitor’s email lists. They often send out email campaigns of their ads, it is one of the best ways to find competitor Facebook ads. Analyze these emails to understand their messaging and promotions.

Check Their Social Media

Apart from Facebook, your competitors may be running ads on other social media platforms like Instagram. Be sure to explore these platforms to get a complete picture of their advertising efforts.

The Benefits of Finding Competitor Facebook Ads


One of the most valuable tools in a marketer’s arsenal is the ability to find competitor Facebook ads. This practice isn’t just about keeping tabs on your rivals; it offers a multitude of benefits that can significantly impact your advertising strategy.

Uncover Winning Strategies:

By exploring competitor Facebook ads, you gain insights into what’s working in your industry. You can identify ad formats, creatives, and messaging that resonate with your target audience, saving you the time and effort of trial and error.

Stay Current with Trends:

Marketing trends evolve rapidly and what worked yesterday might not work tomorrow. Analyzing competitor ads allows you to spot emerging trends, helping you adapt your campaigns to stay relevant.

Benchmark Your Performance:

Comparing your ads to those of your competitors provides a benchmark for your own performance. It allows you to assess whether your ad copy, visuals, and targeting measure up or need improvement.

Discover New Keywords:

Competitor Facebook ads often contain valuable keyword insights. By identifying the keywords your rivals are targeting, you can refine your SEO and content marketing efforts to rank higher in search results.

Optimize Your Ad Spend:

Effective budget allocation is crucial in digital advertising. Analyzing competitor ad strategies can help you identify where they invest the most, allowing you to allocate your budget more efficiently.

Enhance Your Creatives:

Creative fatigue can set in quickly in digital advertising. Analyzing competitor ads can provide fresh inspiration for your own ad creatives, helping you avoid stagnation and ad burnout.

Adapt Your Targeting:

Understanding your competitors’ audience targeting can be a game-changer. You can refine your targeting parameters to reach a more specific and engaged audience.

Minimize Mistakes:

Learning from the successes and failures of your competitors can save you from costly mistakes. You can avoid strategies that didn’t work for them and focus on what did.

Boost ROI:

Ultimately, the goal of digital marketing is to maximize return on investment (ROI). By leveraging the insights gained from competitor Facebook ads, you can fine-tune your campaigns, improve engagement, and increase your ROI.

Also Read:

Is There Any Tool To Spy On Competitor’s Facebook Ads?
Why Competitors Research Is Important Before Running Facebook Ads?

Wrapping words:

As a beginner, it won’t be easy to drive traffic to your landing page instantly. So, it is required to use a Facebook ad search tool to analyze your competitors and improve your own.

Poweradspy is the best ad spying tool to find competitor Facebook ads. Make sure to overcome the blind spots of your competitors and make your ad strategies to attract people to your adverts.

If you face any doubts regarding this article or want to suggest something, comment below. I would love to read your comments and suggestions.