According to the world wide surveyed data, over 9 million advertisers use Facebook to promote their business. But most of them target only the similar interests (25 interests only) that are suggested by the Facebook ad manager. Besides these suggestions, there are thousands of many more hidden interests. Want to know more about them? Let’s start!

Nowadays, because of too much competition, advertising on Facebook has become quite hectic. However, even with such a crowd of marketers, Facebook provides you features that let you target specific interests with massive reach with audiences.  That is one of the reasons why it is quite popular among marketers.

But there is a downside of this popularity as well since Facebook is trying to protect its advertising services with bot users. And because of that, they have hidden many specific interests that you can target to increase conversions with your Facebook ad campaigns.

To unlock them all, what you need is Facebook marketing API!

Don’t you want to know more about what Facebook advertising API is? And how can it help you to overcome the heavy marketing competition and enhance the CPC rate in your business? If you really want to know, then you should check this article.

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What Is Facebook Marketing API?

The advertising API is an HTTP-based application that you can use to access data, create and manage ads on Facebook. Besides, it can perform other operations that programmatically allow you to access the Facebook advertising platform and optimize your ad campaigns accordingly. You can use it to create ads on Facebook, read, modify, and even delete ad creatives on Facebook advertising platforms (Facebook messenger, Instagram, stories, feed post, etc).

Since most marketers are not developers, they don’t know about the secrets of Facebook advertising API. Still, Facebook for developers allows you to use their API feature to improvise your business ad strategies.

Here we are going to show you steps to utilize the marketing API features. So without further ado, here we go!

Create A Facebook App-

To start first, go to the Facebook for developer page, where you will find the apps section. There you have the Create App option. Tap on it. There you will have to give a display name and add your contact email address. Once it is done, tap on the Create App ID button, and it will create your own app.

Generating An Access Token-

For the next step, you need to request an access token to authenticate your app before using the marketing API. Go to the Tools section and tap on Graph API explorer. Select the App you have created. Now click on the Get Token dropdown to select Get API Token. Next  you will get a string of mixed numbers and letters. That’s your Access Token.

Use the adinterest method-

So now you are ready to use the marketing API to create campaigns, set your budget and target options to ensure better conversions. With this method, you just have to put the keywords and API will automatically show you the relevant keywords accordingly. You can use the below given URL to check the insights provided by API.

For example, if you are using a keyword- Football. Use it in the given URL within the bracket (where the initial letter should be capital), and replace your access token with the stream of number and letter you have generated on Access Token.

https://graph.facebook.com/search?type=adinterest&q=[Football]&limit=10000&locale=en_US&access_token=your-access-token

According to your own ad campaign, you can replace the keyword and access token in the given URL. Once you browse this URL, it will show you the insights.

Use the adinterestsuggestion method-

Just like the previous method (adinterest), you can use adinterestsuggestion in a similar way. However, this method will not work with every keyword. Although it can help you to find additional hidden interests that you haven’t considered before. But sometimes it may also not show you any new interests.

Just like the above example, here is a link for you to browse.

https://graph.facebook.com/search?type=adinterestsuggestion&interest_list=[“Football”]&limit=1000&locale=en_US&access_token=your-access-token

You can copy this URL and replace your keyword and your access token accordingly to check results. Here, instead of using keywords under the notation, you can use %22 to replace the notations. Like this URL shown below. Since sometimes, the format of the text file messes up the quotation symbol on your browser.

https://graph.facebook.com/search?type=adinterestsuggestion&interest_list=[%22Football%22]&limit=1000&locale=en_US&access_token=your-access-token

Now you can put this link in your browser. Replace the keyword and access token and tap on the Enter button. It will show you the following insights.

Just using these two methods, you can use Facebook advertising API to get more than 25 interest suggestions that you will find in Facebook ad manager. This gives you a wide variety of options to target audiences based on interests and various other insights.

Search For Interests on Facebook & Google-

If you want to research anything that you are not familiar with, you can always search your queries on Google. In fact, both Google and Facebook are platforms filled with so much information about different niches and brands. When you search on Facebook, along with some relevant targeting interests, it will show you some irrelevant interests also. With more options on your table, you can have the ability to reach a wider audience. So, make sure not to neglect anything. While for further research, you can utilize the Facebook ad analytic tools like PowerAdSpy.

How PowerAdSpy Can Help You With Your Research?

PowerAdSpy is the Facebook ad finder that allows you to search for the most engaging and converting ads on Facebook. There you have various filter options, which let you categorize ads based on their niche, engagement, conversions from over millions of ads on Facebook. Based on your preferred niche, it can help you to learn about the target demographics and engagement details, which you can use to further enhance your marketing  campaign.

Conclusion-

By Following the above step by step process, you’ll discover more interests other than just 25 suggested interests on Facebook ad manager. If you can use Facebook marketing API in the right way, it will help you to optimize your ad campaigns to be more effective and improve conversions in your business.

Also Read-

How To Use Facebook Audience Insights For Better Targeting

New To Facebook Gaming Live Streams? Here’s What You Need To Know

So what do you think? Aren’t you surprised to know about the revealed hidden interests of Facebook? If you find this blog posts informative and interesting, then please share it with other people who may need this. Also, for any queries, mention them in the comments section.