Facebook Ad Policy: 16 Things You Should Avoid At Any Cost
As a marketer, have you ever felt the pain of being rejected by the Facebook ad review team? It only happens when your ads are not abiding by the Facebook ad policy.
Facebook is the best place to market your product if you want to reach your target audience. It has more than 2.8 billion monthly active users coupled with the ability to target your specific audience. It gives you the ability to make the most out of your marketing budget.
But before choosing the right images, writing ad copy, perfecting targeting strategy, and getting your ads out to the public, you need to consider Facebook ad policy. Facebook guidelines are the first thing you should consider while creating Facebook ads so that your ads don’t run into any problem and get rejected in Facebook ads review.
Facebook ad policies and guidelines are updated from time to time. Every month there are some changes made in the rules depending on the situation. And if you don’t want to waste your time and money, you need to familiarize yourself with Facebook guidelines.
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In this article, we will discuss Why should you use Facebook for advertising? What Are Facebook ad policies? How to create Facebook ads while following the Facebook guideline? And what to do when Your ads get rejected? Let’s get started!
Why Use Facebook For Advertising?
Facebook is a great place for advertising. It does not matter if you are a big company or a small business. Facebook has created a platform for all the small and large companies to scale their business. With the new updates, Facebook has made marketing on the platform easy and costs less than other channels. You can use Facebook for many for:
Driving Traffic From An Active And Engaged Audience:
Facebook is a platform where we interact with our family and friends. Facebook has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks.
In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That is a ton of active, engaged traffic to drive to your landing page.
Targeting Audience based On Demographics, Interests, And Behaviors:
Facebook platform is made for sharing updates and information. It can be vacation photos, photos of your pets, new songs you’ve discovered, and relationship statuses, with your network.
All these activities on Facebook and Instagram create detailed user profiles that advertisers can tap into through targeted ads. Marketers and advertisers can harmonize their products or services against a long list of the users’ interests, traits, and behaviors for reaching their ideal customers.
Creating Brand Awareness:
Most businesses or brands use Facebook, Instagram, or any other social media platform to connect with their fans and customers. When you use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages.
It helps to get brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms. If you are considering advertising on Facebook or already advertising but your ads are getting rejected. You need to pay attention to the Facebook ad policy and guidelines.
What Is The Facebook Ad Policy?
Facebook ad policy provides directions on what types of ad content are allowed on the platform. When marketers/advertisers place an order, each ad undergoes a review process under these policies. Every ad that is posted on the Facebook platform undergoes this review process.
Remember, if you violate any Facebook ad policy, community standards, or other Facebook guidelines and terms, it may result in restricted use of your profile, Page, and ad account.
- Unpublish related pages
- Turning off existing ads when restricted from showing ads from related pages
- Limit the ability to run new ads
- limit the ability to merge pages; And
- Withdraw permission to run issue-based, election, or political ads
If you believe there is any mistake in rejecting your ad, you can request a review of the decision in Account Quality.
How To Create Facebook Ads Abiding By The Facebook Ad Policy?
Facebook has created the Facebook ad policy to make this platform safe for its users. Every marketer/advertiser on the Facebook platform has to follow these guidelines and abide by its rules. If you don’t want your ads to get rejected or your account to be restricted, you need to create Facebook ads that abide by the Facebook ad policy.
Here are the things that you should avoid while creating your ads:
#1. Illegal Products or Services:
Your Facebook ads must not contain, facilitate or promote illegal products, services, or activities. And the ads that are targeted to minors must not promote products, services, or content that is inappropriate, misleading, illegal, or unsafe, or that corrupts or puts additional pressure on target age groups.
#2. Discriminatory Behavior:
According to Facebook ad policy, any kind of discriminatory behavior is prohibited. Your ads must not contain any element that discriminates or promotes discrimination. Your ads must not promote discrimination against people based on personal characteristics such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, a medical or genetic condition.
#3. Tobacco, Alcohol, And Its Similar Products:
Ads must not promote the sale or use of tobacco products and related materials. Ads must not promote electronic cigarettes, cigars, or other smoking products. If you are promoting or referencing alcohol, comply with all applicable local laws, required or established industry codes, guidelines, licenses, and approvals.
Facebook ad policy strictly prohibits promoting or mentioning alcohol in certain countries, including but not limited to Afghanistan, Brunei, Bangladesh, Egypt, The Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates, and Yemen.
#4. Unsafe Substances, Weapons, Ammunition, or Explosives:
Your ads must not promote the sale or use of illegal or recreational drugs or other unsafe substances, products, or supplements as determined by Facebook in its sole discretion. Your Facebook ads must not promote the sale or use of weapons, ammunition, or explosives. It also includes advertisements for accessories that transform into weapons.
#5. Adult Content, Product, or Service:
Your Facebook Ads must not promote the sale or use of adult content, products, or services.
#6. Selling Of Body Parts:
Your Facebook ads may not promote the sale of human body parts or fluids.
#7. Refusing To Take The Vaccine:
Your Facebook ads should not discourage people about vaccination, nor should they support the vaccine.
#8. Facebook Ad Policy Prohibits Unsupported Landing Page:
Your Facebook ads should not direct people to non-supporting landing pages. It also includes landing page content that stops a user from exiting the page.
#9. Spreading False Information And Third-Party Violation:
If an advertiser repeatedly posts inaccurate information, Facebook limits their advertising ability. And your Facebook ads must not include material that infringes or infringes on the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
#10. Controversial Content, Grammar, And Hate Speech:
Your Facebook ads should not include content that inappropriately uses crisis or controversial political or social issues for commercial purposes. Ads must not contain profanity or poor grammar and punctuation. You must properly use symbols, numbers, and letters and try not to bypass the Facebook ad review process or other enforcement mechanisms.
#11. Money Auction, Gambling, Cryptocurrency:
Ads may not promote money auctions, bidding fee auctions, gambling, or other similar business models. And you must not promote cryptocurrency-related products and services without prior written permission.
#12. Misleading Claims, Poor Quality, or Deceptive Content:
Your Facebook ads must not make misleading, false, or exaggerated claims, such as claims to describe the effectiveness or characteristics of a product or service. Ads must not contain content that leads to external landing pages, which may provide an unexpected or disruptive experience. It includes displaying ads in a deceptive way, such as overly sensationalized headlines or prompts for users.
#13. Private Attribute:
Facebook ad policy prohibits ads that describe or refer to personal attributes. It may include a person’s name or race, racial origin, religion, beliefs, age, sexual orientation or custom, gender identity, disability, medical condition (including physical or mental health), financial status, vote status, membership in a trade union Directly or indirectly, or implying a criminal record.
#14. Personal Health:
Your Facebook ads must not include before-and-after images or images that have unforeseen or unlikely consequences. Advertising material shall not attempt to create a negative self-perception to promote diet, weight loss, or other health-related products.
#15. Spyware, Malware, Or Facebook ads review Interpreting systems:
Your Facebook ads must not contain spyware, malware, or any software that results in an unexpected or confusing experience. And you must not use tactics to fool the Facebook ads review process or other implementation systems. It includes techniques that try to hide the content of the ad or the destination page.
#16. Multi-Level Marketing Or Unacceptable Business Practices:
Your ads must not promote products, services, schemes, or offers using fraudulent or deceptive practices, including advertisements that cheat people about money or personal information. If your Facebook ads promote revenue opportunities, then you should be comprehensive about the business model or the product.
What To Do When Ads Get Rejected?
If your ad gets rejected in Facebook ads review, you can take certain actions to get your ad passed in the review process.
You Can Edit Your Ad:
If your Facebook ad isn’t approved because it doesn’t fully comply with Facebook ad policies, you can edit it and submit it again for review. To edit your ad:
- Check the email address linked with your ad account. If your ad is not accepted, Facebook sends you an email with details explaining why.
- Using the information in your rejection email, you can edit your ad and create a compliant ad. See this page for editing steps.
- You can save your edited changes. When your changes are saved, your ad will be resubmitted for review.
Request A Review Of The Decision:
If you are not able to edit your ad. or believe it was a mistake to reject your ad, you can request a review of this decision in Account Quality.
You can use tools like PowerAdSpy to get the ads that will never get rejected in the Facebook ads review. PowerAdSpy is the most powerful social media ads analytics tool, which will improve your overall social media ad campaigns.
It can find hidden niches and lucrative opportunities for you, eliminating all the trouble of content creation, identifying campaign targets, niche research, and more. It offers you the power to create ads for Facebook, Instagram, Google, YouTube, and various other platforms.
Filter By Ad Positions:
It provides full control to research many ads, you can segment the social ads based on the position news feed and side location to see which performs well in your niche to best conversions.
It provides detailed ad analytics and allows you to see real-time engagements by visiting live ad posts directly from the platform.
Bookmark The Best Ads:
You can bookmark ad concepts that you would like to use in your forthcoming ad campaigns, and they will be added to your personalized Ads inventory.
Combination Of Videos & Image Ads:
PowerAdSpy has the fastest-growing section of Social Video Ads to offer insights into what kinds of video ads your audience responds to and also allows you to download them for your ad campaigns.
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Ultimately, you have to follow the law of the land. Facebook has created these guidelines to create a safe environment for its users. Facebook is a great platform for advertising your brand or business. It provides the best targeting options to target an accurate audience. If you want to utilize this golden opportunity, you must follow its rules and regulations.
For creating successful ad campaigns, keep all the things in mind mentioned above. Or you can save time and effort and use PowerAdSpy to get the best ads for your campaigns easily. I hope it was helpful. If you have any queries or suggestions, please let me know in the comments below!