How To Use Facebook Ad Library To Find Your Competitors?
Have you been running out of ideas with your Facebook marketing? In that case you can use the Facebook ad library to check out the best ad strategies of your competitors.
We all know that competition in Facebook advertising has been growing more and more intense. With so many brands competing on Facebook, one of the most demanding things is getting new creatives. As the current social media trends are changing, the form of ad creatives has also changed a lot. Those days are gone when we see only still images and static photo posts on the news feed.
You can see that nowadays, short video posts are quite trending in feed results, while there are also some other options with other ad media formats like story, carousel, slideshow, collection, etc. And even with so many different combinations, the demand for ad creatives are increasing more and more.
So here in this article, we are going to discover how to use the Facebook Ad Library to know how other brands are advertising on Facebook platforms (Facebook, Instagram, Audience Network, Messenger).
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Why Research Competitor’s Ads On Facebook?
One of the best ways to ignite your creative inspiration is by watching your competitors’ ad campaigns. There are also some ad intelligence tools like PowerAdSpy using which you can find the best performing ads of your competitors. While you can also use the Facebook ad library to reach out for ads that are focusing on a similar niche as yours.
So let’s know more about what Facebook ad library really is?
What is Facebook Ad Library?
The primary reason for creating the Facebook ad library is to increase ad transparency. Since it’s a place where users can look for the ads running on all Facebook products (including Instagram). And there isn’t any restriction to access it. You can even access it without having any account on Facebook or Instagram. However, if you want to report any ad content which is too repulsive, you need to log in with your Facebook account.
Access Facebook Ad Library:
All the ads that belong to a Facebook page will show up on the ad library. And to access that on every Facebook page, you have the Page Transparency option. When you open the Facebook page, on the lower left of the page view, you will find the Page Transparency section. If you are using mobile, just scroll down, and you will find it just below the About section. Now tap on the See All option, and it will show you some information about the page like the name of the company which manages that page, Page history, People who manage that page, and ads from that page.
In the last section, you have the tab Go to Ad library. Click on that. There you will find all the ads running on that page. Also, you have the filter option to search ads based on country locations, if they are running or paused, ad platforms (Facebook, Instagram, Messenger, Audience Network etc), and the impressions on ads for the selected dates. All the ads showing up on Ad Library have a headline, creative and copy.
Filter Ads By Impressions:
Facebook ad library has this feature that lets you filter ads by impressions. There you just have to select the dates, and it will show you the ads which get the most views for that period of time. Most of the big brands run many ads on Facebook. To catch the ads with the most views and impressions this feature can be used so that you can identify the best performing ads from your competing brands.
Evaluate Different Media Types:
You can use the Facebook ad library to find out the trending ad creatives and learn what media types are working for your competitors. Especially when you are setting an ad campaign on Facebook, you have so many options with selecting the different ad formats including, photos, videos, stories, slideshow, carousel, collections and playable, etc. Evaluating different media types will help you to find out the most suitable ad formats and creatives that can get more conversions for your business.
Examine The Campaign Messages:
The main motive of Facebook advertising is to tailor engaging content for the audience, which can attract more visitors to your brand websites and get more conversions. Viewing the competitors’ Facebook ads can get you the idea of their ad copies. You may also find out some creative headlines or call to action that can get more clicks on your Facebook ads.
Best Time For Ad Campaign:
If you are not sure about when to start and when to stop your ad campaign, checking ads on the Facebook ad library can really help you. Like you might have seen that Valentine’s day ads start appearing a week before the date. Using the filter, you can look for such ads to find out the period in which they are most effective.
Likewise, we have seen brands that most of the time marketers tend to target holiday and seasonal marketing tactics. And they start their campaigns earlier so they can attract more views and engagement for their ad campaign.
Check Out The Current Trends:
Nowadays, people used to follow several trends, which are quite popular on social media. While brands can also utilize such social trends to catch the attention of the audience with their creative ad campaigns. By checking the Facebook ad library, they can learn about the latest offers and trends that are quite popular with the audience. You can also target similar tactics in your own ad campaigns to grab more conversion opportunities for your business.
Bonus Tip: Find Your Competitors Using The Best Ad Intelligence Tool-
Now, you are ready to use the Facebook ad library to find the best ad creatives. But wait! With so many brands showing up on Facebook, it would be quite difficult for you to find your competitors on Facebook. In such a case, you can use the powerful ad intelligence software PowerAdSpy, which lets you find your competitors’ ads within a few clicks only. It has a huge database with millions of ads collected from more than 100 different country locations around the world. With its keyword-based search mechanism, you can easily find out the ads of brands having the same niche as yours.
Final Words: (Facebook Ad Library) Give It A Go-
Earlier, when the Facebook ad library was launched, many advertisers weren’t happy with the idea of sharing their ad creative ideas with other marketers. But sooner they realized that knowing better about your competition can also help you to grow better. As you know that creativity and targeting go hand in hand, and it can really help you to achieve great results through your Facebook and Instagram advertising.
Also, make sure to not copy everything. Although by watching the ad creatives of competitors, you can get the best ideas. However, you should implement them in a way that can connect more with your brand and people find you more trustworthy. That way you can be sure of getting more revenue generation opportunities for your business.