7 Best Native Ads Platforms You Must Not Miss!
Marketers spend a lot on advertising their business through Google ads and Facebook. Yet they complain about not gaining enough reach and engagement through their campaign. The easiest solution to overcome this problem is by utilizing native ads platform.
Nowadays, native advertising is getting quite popular among marketers. And that is because native ads offer an effective way to reach and engage with audiences compared to other traditional forms of advertising.
Native ads blend in seamlessly with the content on a website, making them less intrusive and more engaging for consumers. With the rise of ad blockers and banner blindness, native advertising platforms seem to be the best option for brands to market their business.
There are numerous native ad platforms available in the market, each having its own unique features and benefits. To help you choose the best native ad platform for your brand, we have compiled a list of the 10 best native ad platforms that you must not miss.
These platforms offer advanced targeting options, powerful analytics, and a vast network of publishers, making it easier for brands to reach their desired audiences and achieve their marketing objectives.
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What Is A Native Ads Platform?
Nowadays, people find it very irritating to view ads while browsing. And that is why they also use ad blockers to avoid getting ads to enhance their browsing experience. However, with native advertising, you do not have such an issue since native ads seem more like organic content.
Native ads are designed in a particular way to look and feel like the surrounding content, making them less intrusive and more engaging for consumers. And native ad platforms provide a stage to promote such ad campaigns, where users can not differentiate between the ads and organic content on the website.
Thus, as an advertiser using native ads platform, you can also convey your message to those who do not want to see any ads. Yet they would engage on your native ads to drive more traffic, brand awareness, and conversions for your business.
Best Native Advertising Platforms:
Native advertising is a highly effective form of online advertising that seamlessly integrates with the content of a website or app, resulting in higher engagement and click-through rates. There are many native advertising platforms available, each having its own unique features and benefits.
Here, we have highlighted the top 10 native advertising platforms like Outbrain, Taboola, Revcontent, TripleLift, and more. These platforms provide a range of tools and features for advertisers to create, manage, and track their native advertising campaigns, allowing them to reach their target audience and achieve their marketing objectives.
It is considered one of the best native advertising platforms due to its extensive network of premium publishers and advanced targeting capabilities. With Outbrain, advertisers can create native ad campaigns that seamlessly integrate with the organic content of a website or app, increasing engagement and click-through rates.
This native ads platform offers a range of targeting options based on various factors such as location, interests, and behavior, allowing advertisers to reach their desired audience effectively. Moreover, Outbrain provides detailed analytics and insights into campaign performance, enabling advertisers to optimize their campaigns for better results. The platform has a vast network of premium publishers, including CNN, ESPN, and The Washington Post, which enables advertisers to reach a diverse and engaged audience.
Outbrain’s pricing model is also highly competitive, with cost-per-click (CPC) bids starting at just a few cents. This makes it an attractive option for advertisers looking to maximize their return on investment (ROI) while reaching a large audience.
Marketers consider Taboola one of the best native advertising platforms due to its massive ad network of publishers, extensive targeting options, and competitive pricing. With over 1.4 billion unique users per month and partnerships with top publishers such as NBC, Business Insider, and Daily Mail, Taboola offers advertisers an unmatched level of reach and visibility.
Taboola’s pricing model is highly competitive, with cost-per-click (CPC) bids starting at just a few cents. And that makes it an attractive option for advertisers looking to get the most bang for their buck. Taboola allows you to target users based on factors such as location, interests, and device type.
Overall, Taboola’s combination of a massive publisher network, extensive targeting options, and affordable pricing makes it an excellent choice for advertisers looking to maximize their reach and ROI through native advertising.
Yahoo Gemini is a popular native advertising platform that provides advertisers with access to Yahoo’s extensive network of premium publishers, including Yahoo News, Yahoo Finance, and Yahoo Sports. With over 1 billion monthly active users, Yahoo Gemini offers advertisers unparalleled reach and visibility.
It provides you with competitive pricing, with cost-per-click (CPC) bids starting at just a few cents. Yahoo Gemini’s targeting options are highly customizable, using which you can target users based on demographics, interests, and users’ behaviour.
Yahoo Gemini’s integration with Yahoo’s other digital advertising platforms, such as Yahoo Search Ads and Yahoo Mail Ads, makes it easier for advertisers to manage and optimize their campaigns across multiple channels.
Nativo is a highly regarded native ads platform that offers a range of features and benefits for advertisers. While it may not have the same level of traffic as some of the larger native advertising platforms, Nativo has a strong network of premium publishers, including Forbes, USA Today, and Time, that allows advertisers to reach a highly engaged and diverse audience.
Considering the pricing, Nativo operates on a cost-per-engagement (CPE) model, which means that advertisers only pay when a user engages with their content, such as by clicking through to their website. That could also be an attractive option for advertisers looking to maximize their ROI.
Nativo also offers a range of advanced targeting options, including location-based targeting, custom audience targeting, and contextual targeting, which allows advertisers to deliver highly targeted and relevant content to their audience.
Revcontent is another popular native ads platform offering extensive features to advertisers. With over 250 billion content recommendations per month and partnerships with premium publishers such as Forbes and Newsweek, Revcontent provides advertisers with quite a reach and high-quality traffic.
It operates on a cost-per-click (CPC) model, with bids starting at just a few cents. And that is what makes it an affordable option for advertisers looking to maximize their ROI. Also, it offers advanced targeting options, including location-based targeting, device targeting, and interest targeting, allowing advertisers to reach their desired audience with precision.
Revcontent also provides many other tools and features that may help advertisers to optimize their campaigns, including real-time reporting and analytics, conversion tracking, and A/B testing.
Another popular native advertising platform is MGID. Just like the above-shown native ad platforms, it also has an extensive publisher network, which includes over 4,000 websites and reaches over 1 billion unique visitors per month. Thanks to its wider reach and high-quality traffic, advertisers can draw and engage more audiences towards creating more sales opportunities.
MGID operates on a cost-per-click (CPC) model, with bids starting at just a few cents, which makes it an affordable option for advertisers looking to maximize their ROI. Moreover, MGID’s targeting options are highly customizable, allowing advertisers to target users depending on location, demographics, interests, and other customers’ behavior.
It also provides tools and features that would help you optimize your campaign, including real-time reporting and analytics, conversion tracking, and A/B testing. You can further refine your campaigns to gain much better results over time.
TripleLift is a highly regarded native advertising platform that provides advertisers with a range of features and benefits. With over 10,000 publishers and a global reach of over 1 billion monthly unique visitors, TripleLift offers advertisers a wide reach and high-quality traffic.
One of TripleLift’s standout features is its programmatic advertising capabilities, which use artificial intelligence and machine learning to optimize campaigns in real time. That allows advertisers to reach their desired audience with precision and efficiency.
In terms of pricing, TripleLift offers more options, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-engagement (CPE) models. This allows advertisers to choose the pricing model that best fits their goals and budget.
TripleLift’s targeting options are also highly customizable, allowing advertisers to target users based on factors such as demographics, interests, and behavior. Additionally, TripleLift offers a range of creative formats, including in-feed ads, branded content, and video ads, to help advertisers effectively engage their audience with their native ad content.
Native advertising has become an increasingly popular form of digital advertising in recent years since it easily blends with web content.
Nowadays, native ads platforms provide many extensive features that can help marketers reach a wider audience and engage users with their content. Depending on the various factors, here we have shortlisted some of the best native ads platforms.