YouTube is now growing as a bigger marketing platform, where you can get better organic reach for your business. With more than 2 billion worldwide monthly active users, it is already quite a popular social media platform.

If you can just create amazing content and gain enough views on your videos, you can build your own brand presence on YouTube. That’s it! Pretty easy, isn’t it? But that is not really the case.

There are millions of creators on YouTube uploading above 500 hours of videos every minute. From this only, you can understand the level of competition on YouTube. And if you really want to grow your business using YouTube marketing, then you must know a few things more about YouTube.

So, the first question arises!

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Why Should You Be Considering YouTube Marketing for Retail Business?

Is YouTube marketing the right option for your brand? Here we have accumulated some stats on this video platform, which shows why YouTube can be the best marketing platform for your business.

• According to Ahrefs report, YouTube is one of the most used websites by US adults, and globally it ranks first as the most visited site.
• Over a billion hours of YouTube content are daily watched by viewers around the world.
• It has over 2 billion monthly active users and over 30 million daily active users, which covers a huge section of social media users.
• In another research, we found that there are more than 38 million active channels on YouTube of which only 15 million are content creators.
• On the total percentage of YouTube users, 55% are male, and 45% are a female audience
• YouTube is the second most preferred platform by millennials to consume online videos after Netflix.
• People who usually watch over 30 seconds of a YouTube video ad are 23 times more likely to subscribe to that brand or channel.

After knowing these stats, don’t you know what to start YouTube marketing for your retail business? While you are not the only one. Nowadays, many brands have their own YouTube channel, and they also collaborate with creators to promote their brand stuff.

When it comes to video marketing on YouTube, storytelling is one of the major aspects. If the approach to deliver the content is right, any industry can benefit from YouTube. So by showing the creative side of your videos, you can bring more engagement to your channel.

Here are the three things which you can include in your videos to make them more amusing for your audience on YouTube.

• Inspirational
• Educational
• Entertaining

By adding  these three ingredients in your storytelling would help you to make your videos more consumable by your target audience.

Tips To Utilize YouTube Marketing For Retail-

Nowadays, you can see that businesses with all different niches are investing in YouTube. The countless marketing opportunities, it makes easier for the brands to connect and engage with their audience. However, as we know, the competition between the brands is also growing more intense. So in that sense, here are some tips that might help you.

Do Your Research-

So, before starting your marketing campaign on YouTube, you should do some research to reach the right audience for your business. If your videos have some intent that drives the attention of audiences, then they can surely help you to gain more views and likes on your video. In fact, YouTube algorithms prioritize the content based on the search queries of users. So make sure to design your content by keeping the customer’s intent in your mind. In such a case, you can also use the PowerAdSpy tool to learn and analyze your competitors on YouTube. It has multiple filters and tools that allow you to target a specific niche and give you complete visibility regarding the ad campaigns of your competition on YouTube.

The best thing about the PowerAdSpy tool is that it has this feature that helps you to direct your search based on the eCommerce platform (Shopify, WooCommerce, etc) you want to target. Especially, if you want to promote your eCommerce business on YouTube, you can use this feature to find the most converting and engaging videos delivered by your competitors on YouTube.

Consistency In Your Posts-

Another factor to consider is that you need to be consistent with delivering engaging videos to your audience. From the consistency, we mean that you should have a specific time to publish your content. And for that on YouTube, you have the option to schedule your posts. However, there can be situations when you are not prepared enough while you have to publish your content just to show consistency. In such a case, you can utilize automation software or tools to ease up your work. That way, you will also have more time to be creative enough to bring new and engaging videos for audiences.

Learn From Other Creators-

Are you running out of ideas to come up with new content on YouTube? In that case, you should watch videos of other popular creators, as it might help you to get inspiration regarding new content ideas. Most of the trending videos on YouTube have nothing to do with any business or industry. By taking such videos as examples, you can also create some amazing stuff that could bring you more engagement on your channel.

Optimize Your Videos-

Just like Google, YouTube works on the SEO principle. So, you can optimize your videos accordingly to get more views and engagement on your videos. In fact, more than 70% of the time, the YouTube algorithm recommends the videos mostly searched by the audiences. By optimizing your videos for the right keyword, with a unique title and description, you can enhance the visibility of your videos on YouTube.

Try YouTube Advertising-

One of the sure-shot ways to gain engagement on your YouTube videos is by using paid ads. Even if you don’t have your brand presence on YouTube, paid ads can help you to drive more views on your content. Based on the analysis, it was found that using YouTube advertising, you can bring 3 times more engagement than a regular video. Basically, there you have four different options with YouTube advertising:

• Skippable in-stream ads
• Non-skippable in-stream ads (including bumper ads)
• Video discovery ads (formerly known as in-display ads)
• Non-video ads (i.e., overlays and banners)

Collaborate With Infleuncers-

YouTube influencers have a wider reach with audiences. And that’s also one of the reasons why brands want to collaborate with such influencers. According to an analysis of Google, almost 60% of YouTube users are more likely to follow the suggestions of their favorite creators on YouTube. And it can also help you to build credibility for your brand products.

End Words:

So, have you decided to use YouTube marketing for retail or not? Though the competition on YouTube is growing intense, creators are coming up with new ideas and strategies to bring engaging content. If you can also create amazing content for your viewers, then marketing on YouTube can really help you to grow your business further.

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