Why Your Business Needs To Consider Banner Ads In 2021?
In today’s world, every business owner is more inclined towards banners or displays for advertising. It is a beautiful way of presenting and speaking more about your products and services through a picture on the digital platform. And it has always been a head-turner since it got launched. But what is the hype all about, and why are marketers so fond of banner advertising?
Well, the most significant reason is that banner or display ad campaigns are pretty inexpensive. All the marketers starting from a small scale to a larger-scale industry can build appealing campaigns. When it is both cost-effective and the most attractive form of promoting your brand, why would advertisers not prefer it the most?
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Furthermore, as the advertisements get displayed online, the marketers get a broad spectrum of websites to proffer to more audiences. So, it gets more enhanced to increase your brand recognition and build your audience network. But before you start wondering about creating the most intriguing advertising banner, let us look at some more significant aspects.
Before directly creating unique and appealing ad campaigns, it is necessary to consider the various recommended advertising elements. Once you are good with all these components of display ads, nothing can stop you from making the most out of it and staying one step ahead of your competitors.
Banner Ads Elements
Banner advertisements are not of a single size or location. They are different dimensions and get posted in multiple positions on social media platforms. The social networking sites themselves offer various sizes and positions from which the business owners can choose the best for their brand. Again, it is not mandatory to stick to a single component while advertising on these platforms.
You can experiment with different ad sizes and positions to create unique banners every time you post. Again, you cannot determine the results right away. You have to keep trying all the options provided by the website to figure out which one works the best for you. And later, you can check out how these ad campaigns perform on the site.
Banner Ads Size
Every website you visit has a different goal for the size of displaying the advertisements. And let me tell you, they do not keep changing their ad sizes frequently. They are the same for ages, and they exist because their audience network seems to prefer it. You can also locate these advertising sizes in graphical software programs like Adobe Flash or Adobe Photoshop.
But over the past few years, we have spotted a slight difference in the ad sizes. The usual advertising sizes remained as it is but the websites have considered removing pop-up ads as they did not create the hype that website owners expected.
Out of the lot, you need to decide which advertising size will be the most beneficial for your brand. And it ultimately depends upon the products and services your company deals with. It is the only aspect that can decide which size of the ad will be perfect for you.
Again, keep in mind that you need to reserve the principal portion of the advertisement for the pictures. The other parts of the ads should get left for the call-to-action button. Both are equally important to increase your pay-per-click rate and drive more sales.
Banner Ads Position
Similar to the ad size, the ad position is also wholly dependent upon the website. Fundamentally the sites use the same ad positions because of their audience network preference.
Sources have proved that the most flourishing advertising positions are:
1. Heading: 27.32% Engagement
2. Content: 44.66% Engagement
3. Rotating Advertisements: 4.74% Engagement
4. Towards Left: 7.88% Engagement
5. Towards Right: 9.28% Engagement
6. Below The Fold: 1.93% Engagement
But the advertisements within the content perform the best on the website and get preferred by the audience.
Create Winning Advertisements With PowerAdSpy
Here we are looking at the advertising sizes and positions but have you thought about creating appealing banner ads every time you post. If you haven’t already, it is high time you should start thinking about it. Again if you are promoting your brand on social media, you can not keep posting similar content every time. And if you do so, you will lag behind your competitors.
Did that put you under a lot of pressure? Do not worry. We have the best solution that can help you create unique and extraordinary banner ad campaigns.
PowerAdSpy is an advertising intelligence tool that can be your best buddy at searching, identifying, and creating the best ads of all time. Yes, this platform enables the users to directly mention the relevant keywords of their niche in the search bar. The users can then select the social networking site to display their competitor’s ads.
Once they view these advertisements, they can bookmark them and interact with them later. It will help the users to perceive which ads are performing the best on the particular sites. Hence, they can directly build their campaigns accordingly to make the most out of it.
The next time you advertise on any platform, you will be ready with the best ad that stands out from your competitors and gets preferred by your audience network.
The tool supports checking out ads from platforms such as Facebook, Instagram, Google, and YouTube.
Steps To Search Ads On PowerAdSpy
Step-1: Click on the link: http://poweradspy.com
Step-2: At the top right corner of the page, select the Login/Sign Up option
Step-3: Fill in the required details in the Username/Email and Password box
Step-4: Tap on Login to navigate to the PowerAdSpy Dashboard
Step-5: The left-hand side of the dashboard shows the list of social networking platforms from where you can explore advertisements of similar niche
Step-6: At the top, you can see the search bar. Mention the niche or the relevant keywords of the advertisements you want to compare
Step-7: The Search By, Sort By, Filters, and Lander Properties displays dropdown menus. Hence you can set on the filters and find out the best ads.
Best Methods To Create Banner Ads
The wait is over! Let us dive right into the best manners to build appealing banners or display ads.
The first thing a user will notice is the heading of your advertisement. So, it has to be perfect. Craft an effective heading that beautifully describes the perspective of the ad. Your ad heading must be relevant to your niche and enhance your brand recognition. So, use a short yet intriguing heading that makes your users stop and stare at your ads.
You can play with different colors and fonts to build something that makes you stand out from others.
Add Relevant Content
You can design your banners beautifully with pictures and other visual content. You can also go a little over the top with your creativity. You can add elements that will attract users to click through your ads. You can also use different colors that speak for your brand if you deal with something related to creativity.
Create Multiple Advertisements
If you limit yourself to a single platform, it will be difficult for you to reach out to more users. Hence, you have to run your ads on multiple platforms at the same time to build engagement. But you cannot post the same advertisements on all the sites. Hence you have to organize various ad campaigns for the audience network of different websites.
Call-to-action Is A Must
Yes, we repeat call-to-action buttons are necessary to get placed in the advertising campaigns. Do not make your ads less effective by not putting clickable elements. Ask your audience to tap on the banner to get redirected to a more profitable page.
You can make it perfectly appealing by making it a little different from the entire image. Add color schemes that stand out and frame the button such that it compels users to click on it.
Keep Check On Your Ad Performance
If you wish to see the success rate of your banner ads, see how they perform on the platforms. You can also check the ads that have the highest amount of pay-per-click and their conversions. And finally, take note of all the information you gathered. Post then, you can analyze which elements are working for your brand and which are not.
Once you perceive the data cut down on the components you feel are unnecessary for you. You can then build another ad campaign and check if you find better results. And you can keep repeating this every time you feel the success rate of your campaign is getting monotonous.
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Banner ads are prevailing for quite a time now, and they will be dominating the advertising world for years to come. So, it is clear that they will be here and will not move out of fashion any soon.
It is high time you take banner ads into account and learn the best methods to use them appropriately for your business. It is a pretty efficient and convincing strategy to skyrocket your brand recognition on online platforms.
I hope the article helped you know about banner ads. Is there something that we can incorporate? Please drop your thoughts in the comments below. I would love to hear from you!