Creativity: The Secret Ingredient To Every Ad Campaign
The roots of advertising run deep.
Creative marketing is the generation and execution of communicating unique messages in an inventive way. It allows a message to remember, leading to higher brand recognition and consequently increased sales. Creativity is the secret weapon to outsmart, rather than outspend, your competition. Today, in the social media landscape, it is more important than ever to stay ahead of the game, understand the needs of your target audience, and provide them with the solution they are after.
“Nothing is more efficient than advertising creative content. Creative advertising is more memorable, long-lasting, works with less media spending, and builds a fan community faster.”
Strategy Of Advertising Creative Posts-
The importance of advertising creative on social media is very evident today as competition between businesses and brands continues to increase. Creativity can be defined as “the use of imagination or original ideas to create something”. In advertising creative, it is what brings meaning to brand messaging.
People often think technology itself is the most important part of the tech world, but without creativity, there is no way to create meaningful connections with your customers. It has been said that the best way to be noticed in the midst of advertising “noise” is to be compelling. And the most compelling ads are the ones that grab and maintain your audience’s attention. The rest just get lost in the eternal abyss – the internet!
Advertising without creativity is like a key without a lock; one is simply not effective without the other. Below we have broken down 10 ways to show your creativity to your audience. Let’s get to it.
10 Rock-Solid Creative Advertising Strategies In Mind
1) Define Your Target Audience
Explain to whom this campaign is intended to reach. Share demographic information, along with any behavioral insights that you might have. Specific messages and designs can resonate with different kinds of people, so understanding and defining the target audience is a key element.
2) Use Humor
What we know from content marketing research is that the industry is all about psychology. When you make your customers feel happy, they react in a positive way to you and your brand. Be sure to use humor naturally, which means, don’t force it.
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3) Explain Style, Voice, And Tone
Your tone and style should always coincide with your brand, but most importantly, with the project at hand. This is where creative direction is needed. If you’re designing a contest postcard, for example, it would be appropriate to make the tone and style energetic and fun. On the other hand, if you’re designing a healthcare trifold, then a more formal style and tone would be more fitting.
4) Write A Killer Headline
There are a lot of content marketing strategies that fail, but rarely if there’s a killer headline attached to the content that grabs people’s attention. Just remember that you’ll need to follow through on your promise in the headline.
5) Shoot High-Quality Videos
Shoot video in the largest quality and consider video being effective advertising as a vertical or horizontal video. During production, you should consider readability and video resolution across devices to ensure you can engage your audience on a mobile or desktop.
6) Capture GIFs
GIFs can be captured out of video creation to be used in other campaigns or to complement existing ones.
7) Creatively Flaunt Your Product Features
If you’re managing a brand Instagram account, there’s no doubt that you’ll be creating product posts. However, people may not like it when you’re blatantly promoting the product in a way that’s too salesy. So you need to get creative and find a way to strategically showcase your product features without pushing the audience too much.
Adding humor to your captions is one of the best Instagram post ideas when you’re planning to promote your products. But if you want to make this work, don’t try too hard. Keep it laid back, natural, and in alignment with your brand voice. If humor doesn’t fit your brand image, you can always try captions that highlight the value your product offers.
8) Be Creative With Your Video Creation
Advertising creative using video remains one of the most influential trends in social media. It is a highly engaging form of content and, at this pace, will soon dominate social media. In 2021, the focus will be on creative, engaging storytelling — the type of storytelling that captures the reader or viewer’s attention in seconds.
Videos can help you showcase your brand and products like no other marketing approach. Videos bring your products to life and show real people interacting with them. If you are not currently creating videos, it is time that you include them in your content strategy. 69% of people said they would prefer to watch a video about a product instead of reading about it.
9) Run A Contest Or Giveaway
People can’t resist the power of “free.”
Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers. Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow faster than those that don’t. You don’t necessarily need a third-party solution or service to run a contest.
Oh, and hashtags are by far the simplest means of keeping track of who entered your contest for free. You don’t need to run contests week after week to reap the rewards. Contests are a great way to spike your follower count and engagement and are a great social media idea for campaigns you’re looking to enhance, such as new product launches.
8) Share, Pin, Retweet & Regram
Don’t be afraid to let your fans and followers do the talking.
Remember, not all of the content on your social feed has to be your own. In fact, conventional wisdom tells us that it shouldn’t be. Promoting other relevant brands, articles, and photos from your followers is a great content idea that shows that you are part of your industry’s conversation, not just a parrot. One of the things that will surely come in handy in the process of creating ads is knowing what your competitor is doing.
Well, not to worry, we have you covered.
PowerAdSpy – Getting All The Insights
PowerAdSpy, will let you search thousands of ads, bookmark it and interpret your brand without spending a single penny. It lets you search for the best ads in your niche and what’s in current trending ads, letting you get the exact idea of what your competitors are doing with their advertising creative with you minds on social media. Here is how you can get insights to competitor analysis and their strategy.
Step-1: Login with PowerAdSpy Dashboard with the help of the link- https://poweradspy.com
Step-2: After you have successfully logged in, you will see a list of social media platforms from where you can search for advertisements. So, you get to choose from social media platforms like Facebook, Instagram, YouTube, Google, GDN, Native, Reddit, and Quora.
Step-3: You will see a search bar at the top of the page to put the relevant keywords in the box to display the ads.
Step-4: Other than this you can use filters to search for the ads you wish to see.
Step-5: Next, to see the marketing strategy of a specific ad, click on the “Show analytics” button. This feature will show you how your competitors have targeted their audience, like age, gender, location, etc.
9) Tell Real Stories Through User-Generated Content
Infuse some social proof into your Instagram posts by sharing real stories of real customers. It is a great way to show your appreciation to your loyal customers while winning the trust of prospects. You can build a strong brand community when you share the content generated by your followers about your brand. Plus, it helps you fill your content calendar when you have run out of ideas for Instagram posts.
10) Use Stories To Connect
Instagram Stories are the perfect way to get attention in those valuable few seconds by telling them about your journey and how you build your brand. The popularity of stories, also called ephemeral content — social media content that is only available for a limited amount of time and then disappears — will continue to increase in 2021. Instagram introduced stories in 2016 and, 150 million people used the feature. Now, over 500 million people use Instagram Stories every day!
Embrace The Artist In You,
In social media, it is essential to provide inspirational and entertaining content by advertising creative posts for social media rather than directly selling your products. Even if you think that you are selling “boring” products, there is no doubt that some humor and creativity will help you increase your brand’s awareness and understand what is creative in advertising.
We hope that seeing some advertising creative on social media posts from brands across different niches has inspired you to create your own social media post designs.