Nailing The Art Of IG Captions | 09 Best Practices
Have you ever thought about using IG captions? If not, maybe it is the time you should!
In a world where most people watch social media with the sound off, captions are essential for reaching an audience. Take one of the most popular video platforms out there – YouTube as an example – with new updates, YouTube has rolled out a new feature that lets users see the video without opening it, with subtitles.
Additionally, users can turn on the audio if they want to. There are various reasons why this feature is so important. Like, it is very easy and accessible for people with disabilities such as deafness and more clear to people with different languages/accents. It’s also perfect for subtitle memes, lyric videos, and translations.
To grab people’s attention, you need text to quickly convey your message instead of relying on audio. Even if your video has no dialogue, adding captions makes your ad or feed video more compelling and noticeable. It makes people more likely to stop scrolling and watch your video all the way through on Instagram.
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In this article, we will discuss everything you need to know about IG captions. We will also walk you through the way of harnessing the power of IG captions, let’s get started!
Why Are IG Captions Important?
People are not just scrolling through social media but scanning, always looking for content worth watching. While doing so, they spent less than a second on a post. So how can you possibly make them watch the full video? That’s where good IG captions can help. Not just that, there are various other benefits as well.
More Accessible for Diverse Audience:
Captions are just as important to Instagram videos as they are to any other OTT platform. Firstly, they’re important for accessibility. They’re necessary to provide meaning for viewers who may be hearing impaired, but it’s not only those with hearing loss who benefit from the addition of subtitles to Instagram videos.
To Grab Viewer’s Attention:
It’s simple: 92% of people view videos with the sound off, meaning your audience often won’t have the sound on when watching a video. Instagram is, after all, a mobile platform. As a result, it is not always feasible or appropriate to watch with the sound on, that is why videos are usually muted by default.
Users Can Watch Anytime, Anywhere:
If a viewer is watching your video on a packed train or a busy break room, captions may be the only way in which they can glean all the meaning from your content.
IG Captions Better SEO:
Captions can give your videos an SEO advantage. The text in your captions is crawlable and indexable by search engines, helping to make your videos more visible on searches inside and outside of the platform.
Now that you know why IG captions are so important? Let’s see how to add captions to IG videos?
How To Add Captions To IG Videos?
There was a time when content creators had to use software like Adobe premiere pro or any third-party app to add subtitles or captions to the videos, not anymore. With Instagram’s new features, you can add IG captions easily within the app.
Using Instagram’s new captions sticker is the same as using any other Instagram Stories sticker. Here’s how to do it:
- Go to the Instagram Stories or Reels camera and either record or import a video from your camera roll.
- After uploading or recording a video, tap the sticker icon.
- Now select the “Captions” sticker.
- Now, you can choose from four different text formats, move the text around the screen, and change the color.
And that’s it! Your captions are now generated on your Instagram story. But make sure to watch and read the captions before pressing that post button, as Instagram may not accurately transcribe your audio.
Now that you have added IG captions videos, what about IG post captions? According to Exploding Topics, as you can see in the above chart, “Instagram captions” is on an upward trend and has been for years now. It’s something you can’t ignore if you want to be successful on Instagram. Before getting into IG post captions, let’s talk about PowerAdSpy!
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How To Write Good IG Post Captions?
Well, it is pretty easy! You are just one search away from getting an amazing IG post caption. To find good IG post captions you can search them on Google or Pinterest, where you can find a lot of captions to choose from. You can also get some inspiration from them and write your own caption.
If you are a business or using a personal Instagram profile, it is also better if you want to stand out from the crowd. It will help you create a unique image and drastically improve engagement on your posts. If you want to write IG post captions on your own, here are the tips you can use:
Make The Most Out Of The First Sentence:
Instagram shortens your caption after three to four lines, so include important details in the beginning. Only about the first sentence will be seen in a user’s feed, so make sure it’s compelling or asks a question—and don’t put your call to action at the end.
Don’t Be A Robot:
Authenticity matters most. In content and IG captions, put your real self out there and write as you speak. You may want to be strategic and intentional, but you also want to come across as natural and like a friend to the user.
“Offer tips and tricks,” says Portnoy, “or any kind of information to help educate or inform to increase the added value of your Instagram post.” Adding value within your Instagram captions will help the user and make the post more likely to be shared and bookmarked.
Tell A Story:
Avoid being neutral—add personality and spice to your captions. “I try to add in two to three sensory words, phrases, or anecdotes that paint a picture,” Peter says. “So describe touch, taste, sound, sight, emotion, feeling. Get specific. Don’t just say ‘Tex-Mex.’ Say ‘salty corn chips dunked in guacamole washed down with tart margaritas.’”
Consider The Length Of The IG Captions:
Like most marketing strategies, the copy in your Instagram caption is about quality over quantity. It can be short and snappy or feature longer, more in-depth text.
According to Portnoy, there’s no right or wrong length when it comes to caption writing. “If your post adds value or is interesting, people will read it,” he says. “However, if you’re in doubt whether a post is too long, you’re better off erring on the short side.”
Instagram hashtags are a key way to make your posts searchable, so be sure you leverage them properly. They function like keywords, as they have tracking and searching capabilities.
Include a call to action or ask a question
Each post should have a purpose and intention, so lead each one with its specific goal and let that goal dictate the call to action.
Here are some actions you can encourage in your caption:
- Click the link in the bio
- Leave a comment, usually like the answer to a question
- Tag a friend (this is a great tactic for growing your reach)
- Post a photo using your hashtag
Draft Your Instagram Captions On A Separate Platform:
You’re more likely to think strategically and distraction-free if you write your captions on another platform. Remember, when drafting, keep your campaign and engagement goals at the focal point of your Instagram caption. Try coming up with a few alternative ideas for your captions, as the first one you write won’t necessarily be your best. Let your creativity breathe, and have fun with the process.
Use Emojis And Have Fun With Them:
Sprinkle in emojis to add some extra flavor and animate your captions. Relevant emojis placed at the end of sentences or paragraphs can also serve as “bookends” and aesthetically break up long strings of a copy.
Emojis are also a great way to direct readers to take a certain action, such as clicking the link in the bio. But if you use emojis, make sure not to overdo it with a mixed bag of emojis, especially not in the same caption.
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Wrapping It Up:
If a user is scrolling through Instagram Stories or Reels in a quiet public place without headphones, there’s a chance they may exit your video. But, if that very same story had subtitles, it suddenly becomes easier for your audience to stop, watch, and understand the video. Captions can massively help create a more accessible space for everyone in your community, proving to be a no-brainer for your brand or business.