Facebook Video Ad Dimensions – Guidelines
Online advertising is a key component of every company’s marketing strategy nowadays. It’s important to stay up-to-date with the latest recommendations in terms of specs and requirements. For businesses using Facebook advertising, we compiled a guide containing the Facebook video ad dimensions for all existing ad formats.
Marketers advertising on social media rely more and more on video content to capture the audience’s attention and stay relevant. But given that, from time to time, Facebook introduces new ad formats and updates the recommended dimensions of its existing image and video ad formats. Sometimes it’s difficult to keep up with the changes.
Facebook video is slowly becoming the industry standard when it comes to advertising. It’s no wonder so many people look for the correct Facebook video ad dimensions.
There are several types of Facebook video ads. Each has its own recommended dimensions and specs. This can make it a bit confusing for advertisers when choosing videos to upload. Make sure you avoid any issues when designing your ad campaign by following the correct Facebook video ad dimensions, as described below.
First of all, Facebook recommends uploading a video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios. This maximizes the compatibility on both desktop and mobile devices. Also, you need to know that most file types are supported. However, it is advisable to use the highest-resolution source video available. Nonetheless, keep in mind that the social network recommends using H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128+ kbps.
Uploading short videos increases the chances of being viewed by more people. It’s also important to design videos that work with and without sound.
Now let’s take the video ad formats one by one and see the recommended specs.
Facebook Timeline Video ads
This type of video ad appears in users’ news feeds. It can be either landscape or square. The recommended specs for timeline video ads are as follows:
- Recommended video dimensions: at least 1280 x 720 pixels for Landscape and Square.
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Landscape aspect ratio: 16:9.
- Square aspect ratio 1:1.
- Max video file size: 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length: max. 240 minutes.
- Video max frames 30fps.
Also, though Facebook mentions that almost all video formats are admitted, it’s recommended to use .MP4 or .MOV.
In terms of ad text, stick to these character limits to make sure you design successful ads: maximum count: 2,200 characters, recommended: 90 characters, headline max: 25 characters, link description max: 30 characters.
Also Read The Following-
Facebook Ad Dimensions – Learn How a Successful Ad Needs to Be
News feed Ad Size – How Should It Look?
Facebook ad image size-a guide to do it right.
Facebook Carousel Video ads
Carousel video ads are designed to allow marketers to showcase multiple videos and a link within the same ad unit. The popularity of this ad format is steadily growing. The main reason is the fact that it lets people see more content – more images or videos of the same product or several products from the same brand – before clicking a link. The recommended Facebook video ad dimensions in this case are:
- Recommended video dimensions: 1080 x 1080 pixels for Landscape and Square.
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Square aspect ratio: 1:1.
- Max video file size: 2.3GB.
- Recommended video formats are .MP4 and .MOV.
- Video length: max. 30 seconds or less (continuous looping is up to 90 seconds).
- Video max frames 30fps.
Maximum character count for the text used is 2,200 characters, while the recommended count remains 90 characters. Additionally, the headline maximum is 40 characters and link description maximum is 20 characters.
Facebook Collection Video ads
Collection ads showcase various images and a main video to the audience. It is most suitable for businesses that want to promote multiple products and show them in action as well. The video guidelines in this case are:
- Recommended video dimensions: 1200 x 628 pixels for Landscape and Square.
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
- Landscape aspect ratio 16:9.
- Square aspect ratio is 1:1.
- Max video file size is 4GB.
- Recommended video formats: .MP4 and .MOV.
- Video length: max. 120 minutes.
- Video max frames 30fps.
The character count recommendations are the same as for timeline video ads.
Facebook Slideshow Video ads
Slideshow video ads are mainly designed for marketers who wish to reach audiences with slower internet access. They allow advertisers to turn a collection of 3-10 images and a sound file into a video ad. This is actually a photo slideshow with sound, but it looks just like a video. For the sound file, the supported formats are WAV, MP3, M4A, FLAC and OGG.
Facebook recommends using the highest quality images for this ad format and trying to pick photos that have the same dimensions. Suggested specs are:
- Recommended video dimensions: 1,280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3.
- Max video file size: 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length max is 120 minutes (recommended length is less than 2 minutes).
- Video max frames 30fps.
Now that you have all the Facebook video ad dimensions laid out, you can start creating amazing ads for your target audience. Keep in mind that in order to get views and engagement on your Facebook ads, you need to come up with something hard to ignore, that catches the attention and brings value to the user’s life.