Facebook Lookalike Audiences: Why Is It Important & How To Use It | 07 Best Tips
Do you want to get more accurate with ad targeting on Facebook and build a relevant audience for your business? Then Facebook lookalike audiences targeting options can be a game-changer for you!
Facebook is the best platform for attracting new audiences and converting them to customers. Over 500 million users visit it daily. Impressive, right? It allows you to customize advertising flexibly and get maximum results from targeting the right audience. One of the most effective targeting options is lookalike audiences. In this article, we will focus on Lookalike Audiences in detail.
Facebook lookalike audiences provide a unique and accurate way to get customers, drive sales, and grow your business. Facebook developed this solution couple of years ago, and since it just keeps getting better and is outperforming other acquisition audiences.
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We will discuss what lookalike audiences are? Why should you be using lookalike audiences? How to use lookalike audiences? And the best tips for using lookalike audiences. Let’s get started!
What Are Facebook Lookalike Audiences?
Facebook has an option to target an audience based on a custom audience which is called lookalike audiences. It can help you to reach an audience segment similar to your current customers. This targeting option increases the probability of generating high-quality leads and offers more value on ad spend. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. That’s because Facebook allows you to create Lookalike Audiences based on:
- Customer Information:
You can add a customer file list or newsletter subscription list. You can upload a .txt or .csv file or copy and paste your information to import.
- Website Visitors:
You can create a custom audience based on website visitors. You need to install the Facebook pixel. With Facebook pixel, you create an audience of your website visitors, product page visitors, someone who has completed a purchase, etc.
An engagement audience includes the people who engaged with your content on Facebook or Instagram. Engagement events include video, lead form, canvas and collection, Facebook page, Instagram business profile, and event.
- Offline Activity:
You can also create a list of people who interacted with your business in person, by phone, or another offline channel.
Why Use Facebook Lookalike Audiences?
To Improve Ad Campaigns:
If you do not have a relevant audience, all your time and effort in your advertising campaigns will be a loss. If you target random people on Facebook, you might not get the desired result of your marketing campaigns. But when you use lookalike audiences, you will only target the audience relevant to your brand. This approach increases the possibility that these people will engage with your business and product.
Self-Adjusting Audience Size:
Lookalike Audiences gives you the ability to control the percentage of similarity of the audience. You can decide how similar the audience will be to the original.
Set the required percentage of similarity, and you will get users who are more likely to be interested in your product. Yet, keep in mind that the thinner the audience, the fewer users it will include. Hence, depending on the goals, you can adjust these indicators and get the desired results.
Using Lookalike, you must track user reactions. It allows you to optimize your campaigns and understand which ads and affinity options are more effective. As a result, the use of the budget becomes flexible because you can respond timely while conducting advertising campaigns.
Using lookalike audiences increases the chances of creating relevant ads, which boosts the conversion rates. It takes time to understand the likes and interests of your audience. Relevant ads will help you to increase clicks and conversions. Facebook wants to show its audience the most relevant ads possible. The Presentibilty of your ads affects the ROI. So, pay attention to spelling and image quality.
Creating Audiences From Various Sources:
The most significant advantage of Lookalike Audiences is that you can use different user sources. Facebook allows you to find users by phone numbers, email, which makes the tool as flexible as possible. You can also target based on the active users of the account, people who have performed certain actions on your site.
When To Use Lookalike Audience?
You can utilize Lookalike Audiences if you have a detailed list of customers. Before finding the Lookalike Audience, Facebook classifies specific user information to match your customer list to their actual Facebook profiles, so the more the information the better.
- First name
- Last name
- Email addresses (up to three)
- Phone numbers (up to three; must add country code)
- State / province
- Zip / postal code
- Date of birth
- Year of birth/age
This is why you need to gather details of your customers because you can more accurately use them to find others who may be at the same point in the sales funnel.
How To Use Facebook Lookalike Audiences?
If you want to create a lookalike audience, first log into your Facebook Ads Manager account. You will see and option Create Audience in the left corner. Then click on the Create an audience button and choose Lookalike Audience.
Select Your Audience Source:
Now, choose your source audience. Remember, it will be a custom audience created from customer information, Pixel or app data, or fans of your page. And your list needs to have at least 100 people from the same county.
Choose Your Audience Location:
Now select the countries or regions you would like to target. The countries you choose will determine where people in your Lookalike Audience are based.
Determine Your Audience Size:
Now choose your desired audience size. Size is expressed on a scale of 1-10. Smaller numbers have high similarity, and larger numbers have high reach. Facebook shows an estimated reach for the size you choose. Sometimes, it can take between six and 24 hours to finish lookalike audiences, but you can continue ad creation.
You Are All Set:
Create your ad, then go to the Adverts Manager and click Tools, then Audiences. If your lookalike audience is ready, select it and click Create Advert.
Tips For Using Facebook Lookalike Audiences:
If you want to utilize the full potential of Facebook lookalike audiences, use these tips and boost your marketing campaigns. Many things come in the process, and many things can go wrong. So, you need to pay attention to every detail. Use these tips and nail the Facebook audience targeting.
Use The Right Source Audience:
Choose the source of your audience depending on your goals. If your goal is to drive awareness of your business, a Lookalike Audience based on your fan pages will be more relevant. If you want to increase online sales, then you can choose a website visitors source for Lookalike Audience.
Get Creative With Custom Audiences:
You have a variety of customization when it comes to a custom audience. Choose the options that align with your campaign goals. If you are running video base ad campaign, then target the users who engage with your video content.
Experiment With Your Lookalike Audience size:
Experiment with different audience sizes for different campaign goals. Smaller audiences (1-5 on the scale) will match your custom audience, and large audiences (6-10 on the scale) will increase your potential reach. If you’re optimizing for similarity, go for a smaller audience. For a wider reach, go large.
Choose High-Quality Data:
If you provide high-quality data, Facebook can target the best possible relevant customers. Facebook recommends between 1,000 and 50,000 people. Avoid broad audiences like “all website visitors” or “all app installers.” These large audiences will include great customers along with those who bounce after a short time.
Keep Your Audience List Updated:
Always keep your audience list updated to provide the latest details. Add date range parameters if you are using Facebook data. Lookalike audiences update dynamically every three to seven days, so anyone new who visits will be added to your Lookalike Audience.
Utilize Facebook Lookalike Audiences In Combination With Other Features:
Improve your lookalike audience targeting by adding more targeting parameters such as age, gender, or interests. Facebook provides layered targeting options. You can use these features in combination to get the best possible results.
Use Ad Spy Tools To Get The Best Ads:
You can use tools like PowerAdSpy to get the ads that will grab the attention of your targeted audience. Targeting is just a part of your campaign, but finding the right ads is the most crucial for your campaign.
PowerAdSpy is the most powerful social media ads analytics tool, which will improve your overall social media ad campaigns. It can find hidden niches and lucrative opportunities for you, eliminating all the trouble of content creation, identifying campaign targets, niche research, and more.
It offers you the power to create ads for Facebook, Instagram, Google, YouTube, and various other platforms.
Filter By Ad Positions:
It provides full control to research many ads, you can segment the social ads based on the position news feed and side location to see which performs well in your niche to best conversions.
It provides detailed ad analytics and allows you to see real-time engagements by visiting live ad posts directly from the platform.
Bookmark The Best Ads:
You can bookmark ad concepts that you would like to use in your forthcoming ad campaigns, and they will be added to your personalized Ads inventory.
Combination Of Videos & Image Ads:
PowerAdSpy has the fastest-growing section of Social Video Ads to offer insights into what kinds of video ads your audience responds to and also allows you to download them for your ad campaigns.
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If you’re using Facebook Ads, you should be using Facebook lookalike audiences. It’s that simple. Audiences are the crucial factor in any great Facebook ad campaign. By empowering you to target a relevant audience as your original audience, Facebook is giving you the freedom to grow your relevant audience.
Instead of relying on random targeting, you can utilize the full potential of Facebook ad targeting options. Now that you know how to create a Facebook Lookalike Audience, perhaps it is time to get the best ads for your ad campaigns. Try PowerAdSpy to get the ads that actually work.