How Does The Facebook Algorithm Work In 2020?
Ever wondered who decides the newsfeed you see on your Facebook wall? How does the content of your newsfeed get priority to show you the posts in the exact sequence as they appear? The world of social media is getting deeper day by day. Intelligent algorithms are running in the background that keeps learning your behavior and adjusting the content that they display to you. They make use of Artificial Intelligence or Machine Learning that studies the user behavior in-depth and evolves accordingly.
The biggest and most intelligent algorithm that is running on any online service is, of course, that of Google. There are hoards of companies or marketers who are banging their heads to crack the Google Search Engine algorithm to get listed among the top search results it shows to the consumers. The algorithm scours through the millions of websites, content, or links present online to show the search results in seconds. Similar algorithms are used for Facebook content search as well.
What is the Facebook algorithm?
Facebook has designed its algorithm to give the best experience to its users. All the content it displays passes through the highly sophisticated algorithms that take a lot of factors into consideration. Gone are the days when it used to display posts based on chronological order. Now relevancy matters more. It is their prime objective to keep the users engaged in the Facebook app. Only then can they attract more visitors to their website. With more visitors online, the business grows, and that’s what decides the fate of any organization in today’s digital era.
Identifies user’s behavior
The algorithm watches every move you make on Facebook. Whether you are liking a photo, commenting on it, or sharing a video, all these become a part of learning for the Facebook engine. They have user personas defined for each of their users. Based on all your activities on the app, the Facebook algorithm tries to predict your behavior and interests. Of course, the information you add on your Facebook profile matters too. They are the topmost parameters based on which the algorithm selects your newsfeed. The kind of posts and advertisements you see on your wall are all based on your likings and behavior.
The clearest indicator to Facebook about the people you are interested in is the search function. When you search for specific profiles to see their latest posts or any other details on their profile, Facebook knows instantly that you are interested in these profiles more. Hence, it will prioritize the content from these people more on your wall.
Facebook algorithm 2020
The latest updates on the Facebook algorithm has made it more personalized and interactive. If you are wondering what factors you must consider to reach out to maximum people through your posts, then you have to consider the following.
As I said earlier about the searches you make on other people’s profiles, Facebook algorithm 2020 has kept this feature the same. It still prioritizes the content from your close social circles like your family, friends, relatives, business partners, or any Facebook page that you visit frequently. Naturally, these are the people you would be most interested in. Hence, you would never want to miss any update from them. Facebook catches this need and works on it to keep its users engaged.
Like Google, Facebook is also quality conscious. It strives to maintain the quality of posts that they display to its users. To increase engagements, it must show the kind of content that users like and would want to watch more. The kinds of contents that users mostly prefer are:
Posting just textual content on your wall is still possible in the Facebook new algorithm, but it won’t drive much traffic when compared to the above-listed content type.
The kind of interactions you receive on your posts is the most obvious factor for the algorithm to consider. The more originality you have in your post or in your interactions, the better rank you would attain. They have an order of weightage on different kinds of interactions you can get on your posts. In decreasing order, they are:
The number of shares of your post
The number of comments on your post
The number of likes or reactions on your post
These interactions are a clear indicator of how people perceive you in your social circle. If your quality is great and adds value to your readers, then Facebook would put it in the spotlight.
How to rank better on Facebook algorithm 2020?
The Facebook algorithm is constantly evolving. In 2020, Facebook algorithm change includes that Facebook wants people to understand the algorithm and make use of it to rank better for their posts. A few of the points that can help you get a priority on the Facebook algorithm are as follows.
Start a conversation through your post, which most people would be interested to talk about. You can include any recent hot topic and ask people for their views on it. The more social interaction you can generate on your posts, the better recognition would the algorithm give to you.
Another tip for winning the algorithm is to share your posts at the right time of the day. Of course, the more recent your post would be, the more likely the algorithm would select it. But that is not it. There are many other nuances you must consider.
For example, the business posts are more likely to get most views when you share them between 9 am to 2 pm on Tuesday, Wednesday, and Thursday. And the B2C posts are most likely to get maximum views when you share them at noon on Monday, Tuesday, and Wednesday.
The Facebook new algorithm is giving priority to high-quality videos that you can share on your posts. The algorithm is working on these three factors to surface your video in the newsfeed of your connections.
- Most searched video in your social circle
- Videos that are more than 3 minutes long and receiving the public engagement of more than one minute
- The original content of the video which adds some value to the viewers.
Most comprehensive search on ads
Apart from aiming to win the Facebook algorithm, you also need to create the content that your audience would like. It works both ways. The more people like your videos, the better it would rank. And the better it would rank, the more people can see it. But just reaching the audience is only the first step. You need to also create a strategy for your content that would win your audience’s likings. So how do you do that?
The answer to that is by researching what is already performing best in the marketplace. To do that, PowerAdSpy is one such tool that can make a comprehensive search on all the Facebook ads that your audience are engaging most with. It has many features through which you can enter various details about your business niche and your target audience. You can search on which location your competitors are getting most engagements from the audience. Through PowerAdSpy, you can also search the audience based on their age-groups, gender, interest, and occupation.
Conclusion: Leveraging Facebook algorithm and Ad search tools for Marketing
Now, once you have got these high performing ads of your competitors, you need to study the content of these ads. If these are image ads, then look at how they placed the image, what kind of fonts they used, and what messages they are giving to their audience. For the video ads, you need to look more closely at the quality of content they have maintained in their ads. Knowing in advance through PowerAdSpy, which ads Facebook algorithm prioritizes, would help you replicate the features for your new ads.
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Remember, winning the Facebook algorithm is just one part of the game. You need to also study the content that people are engaging most with. With a thorough understanding of the Facebook algorithm 2020 and help from ad search tools like PowerAdSpy, you can take your marketing strategy to a whole new level.