How to Use Facebook Ads to Create Market Research Survey Campaigns
One of the best ways to increase social engagement with your followers is to conduct surveys. A survey allows you to know your audience better and gives you a deeper insight into what they actually expect from your brand. Surveys might sound boring at first but you can create an entertaining questionnaire and/or offer a reward for completing the survey to the users, for ex, a free trial of your new product, or a coupon for your existing and new customers. Nowadays most brands are using Facebook Ads to run their campaigns.
Want to conduct a market research survey?
Facebook lets you run survey campaigns using Ads Manager. What you need to know before preparing a survey is your area of research i.e. What you want to know through this exercise. You can ask the users to choose their experience with your product from a list of responses, or you can target a specific demographic which you think could be interested in your product, based on their personality, and their interests.
You can type a keyword in Facebook search bar and it will show you all the accounts that are associated with it. For instance you want to target users interested in sports and fitness. Just type in those keywords and you will be get all the accounts that use those words in their posts.
(you don’t need to go to every account and post your survey. This activity is just for your benefit to give you a glimpse of your prospective audience)
Welcome to Facebook Ads Manager
The first thing you do is to create a Facebook Ads account, if you don’t already have one. It is fairly easy and takes hardly 5 minutes of your time. Once you have your account, just go to Ads Manager and click on Create to start creating your campaign.
You can use any of the available online applications for creating your survey form. Make sure to keep the questions as relevant as possible to the title of your ad.
What is the Goal of your ad?
Before creating your ad campaign Facebook will give you the option of choosing the goal of your campaign. You need to know what you are trying to achieve with your campaign. This is called marketing objective and it is for Facebook, to know what you are trying to do. Whether you want to increase traffic, engage socially, create brand awareness etc.
Select any of the available options like Traffic, Video views, Clicks to website, etc, and provide a name to your campaign.
Find your target audience using PowerAdSpy
You don’t need to assume a statistical figure for your focus audience. With PAS you can know the exact range of age and gender to which your target audience belongs. Because it will give you information about the kind of users taking part in such survey ads. Just log into your PAS account and search for similar market research survey ads. You can filter them by CTA (call to action, like take our survey, click here to take the survey, etc) and know the exact trend of such ads on Facebook.
Define your Budget
Once you have named and described your campaign you will be directed to the budget and schedule window where you can set a spending budget for your ads- how much money you will be spending daily and when your ad will run. It is advisable to run your ad continuously to ensure maximum reach.
Otherwise you also have the option of choosing a start and an end date to run your ad.
Create the ad
Before creating the actual ad you need to keep in mind that you are trying to engage real people with actual thinking brains, who are driven by emotions, are influenced by their environment, have no particular love for your brand, have no patience with boring headlines and can unfollow you with one click. To be able to engage such a flighty audience keep in mind that your ad has;
- A good engaging question (that targets the right audience)
- A CTA (that prompts them to take your survey)
- An image, more important than the question (it catches the attention more easily)
- A link to the survey
Think about all the ads that you come across on Facebook and how many catch your eye.
Just upload the URL of your link and enter the text you want your ad to show. You can also select the position you want your ad to appear on. Once you are sure, just click on the continue button and wait for Facebook’s approval, which generally takes a few minutes.
With social media becoming increasingly important in your Facebook marketing mix, online Facebook surveys are a perfect way to dig out which factors you need to pay attention to. The comments and likes tell you so much. Surveys will assist you to understand the “why” and give you true feedback on how to better serve on Facebook. In order to gauge people’s interest in new features and categories, Facebook Surveys is the best thing to do.
Other tools which you can try –
Survio is a user friendly and simple online survey software that is basically designed to help businesses and individuals create online surveys to collect feedback. It helps businesses make wise decisions.
Survio is a tool powerpacked with reach features and unique survey templates. If you want to prepare questionnaires, do the exporting and sharing, perform data collection and analysis, Survio is just the right tool for you. The surveys which will be created by this software are well adapted to any tablets and smartphones without any difficulty. Hence it allows us to reach users effectively.
- Survey previews
- Automatic Question numbering
- Survey logic
- Social media plugins
- Branded weblinks
- Pre-built designs of surveys
- Response notifications
Publishing the surveys on Facebook pages is very easy and also you can download the results in different file formats such as XLS, XML, HTML, and CSV.
How can you create a Facebook survey page via Survio?
Every survey consists of 3 types of pages:
- Welcome page – The very first page will be the welcome page where you can create and edit the survey title here. You can also add a description which duly explains the purpose of the survey to your respondents.
2. Pages with questions follow – Using this option you can build the next pages of the survey. If you wish to add more pages, you can know more about this here.
3. The last page will be the Exit Page where the Thank You text will appear to the respondents.
Note that the Free version of the Survio does not provide the facility to edit it. In order to create your own custom thankyou page you can subscribe to its premium packages.
The platform provides its users cloud storage backup on Dropbox, OneDrive, and Google Drive.
SurveyMonkey is an empyreal tool that offers you to launch and proceed any type of survey project online. No matter if it’s a poll, market research, customer feedback, competitive analysis, or employee feedback. As per your target niche audience, you can now tailor your surveys.
Talking about Facebook, with SurveyMonkey you can easily create surveys and polls on this platform for market research.
Use SurveyMonkey surveys and our Facebook Collector or Web Link Collector to create and deliver well-designed, methodologically sound surveys, and gain insights you can use for fun or profit. Want to learn how to create a poll on Facebook?
You can easily use SurveyMonkey surveys and our Web link collector or FB collector to design and create sound and well designed surveys, and duly gain insights on the market. Are you eager to know how to create a survey on Facebook?
Here are the simple and easy steps to follow –
- Sign up for a free SurveyMonkey account.
- Create and design your survey using any one of our survey templates, or pick from our Question Bank of certified questions. Or create your own custom survey—it’s easy and quick!
- When you’re ready to send your survey, select Web Link Collector to post a link on your Facebook fan page, or Facebook Collector to share your survey on your personal pages.
By following these simple steps, you will be able to design a survey on Facebook that receives a high response rate and delivers invaluable insights!
Shortstack is a powerful, all-in-one software for running all your social media contests, voting, polls, and giveaways. By using this tool you can learn more about the market, customer preferences, and gather useful marketing data, using polls and quizzes.
Use the Voting Widget to display entries that were submitted to ShortStack lists.
Use the Select a List drop-down menu to choose a list.
Only show approved entries
You need to select the only show approved entries box, and the voting widget will show up only the entries you have approved. Go to Lists/Entries to approve entries, select View Entries for the database, and check the box in the Approval column that is beside the entry you want to approve.
In order to choose the number of voting rounds, select the Voting round drop-down menu.
If you want to hide the vote button, you need to check the Disable Voting box. When this box is checked, the voting widget simply displays the entries received.
By following these simple steps, you will be able to design a poll on Facebook that receives a high response rate and delivers premium insights!
That’s all it takes to create a market research survey through Facebook Ads that drives traffic to your post and also lets you collect important insight into the customer you are targeting.