The Complete Guide to Creating Great-Looking Facebook Ads

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The Complete Guide to Creating Great-Looking Facebook Ads

At first, Facebook Ads seems to be an easy task. Just create a captivating post, aim for a significant audience group, put some money after it, and obtain new leads, right?

As we all are aware of the fact that Facebook is no doubt a challenging place for marketers. Unless you’re a marketing magician, it is pretty hard to get people to buy from you the first time you wave to them in a Facebook ad. Not only you are contending against many other businesses for attention, but you are also clashing against people’s families and friends. Why would somebody indulge in your Facebook ad when they witness that their closest friend just published her wedding ceremony photographs?

This is the reason why your FB ad image has to be visibly appealing. If it is not then your probability of capturing clicks and conversion on Facebook becomes a long shot.

The human brain indeed administers visual content 60,000 times quicker than text. So what makes a captivating image for a Facebook ad? How can your Facebook ad stand out from the angelic cute babies, charismatic brides, and cherubic puppies on your prospects’ Facebook feed? We’ll cover all this and much more in this guide.

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Facebook is an eminent visual platform, which is why it has seen so many achievements. Conducive to contend, you need exceptional media to impart and you need to confirm that the media that will be shared is of the right size and in the correct format to best fit your Facebook ad.

“High-quality visual content can have a major impact on your conversion funnel,” says Nate Birt, a content marketer at Visually. “ Based on a recent study, the researchers have discovered that the brain simply processes visual content differently than the text. The visuals convey more information extra efficaciously.

Facebook Ads Types and Image Size Fundamentals


Facebook has in total five major advertisement formats that all have varied technical requisites in terms of the size and aspect ratios that are prime for posting. These five formats include:

  • Single Image Ads
  • Single Video Ads
  • Carousel Ads
  • Slideshow Ads
  • Canvas Ads

1: Single Image Facebook Ads

This simple ad format contains text, an image, a title, a link description, and a Call-To-Action button. These are easily accepted and frequently used Facebook ad formats. These ads are simple, and basic and proved to be successful as it is easily understood by the viewer. This ad format is very dynamic since with every single Facebook objective these ads can be exercised. These ads are powerful plus effective.

Here are the specs for single-image ads:

  • Image size: 1,200 X 628 pixels
  • Image ratio: 1.91:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters

2: Single Video Fcaebook Ads

As the name suggests, Single Video Ads is a single video in the area where the picture/image generally is. According to a recent study, 45% of people prefer to watch more than an hour of Facebook videos per week. This ad format proves to be efficient if we consider the facts.

Also, the maximum audience does watch Facebook videos without sound, so the use of captions in the videos is heavily recommended. Also, the time limit for one Facebook video ad is 60 minutes. The video should not exceed this limit.

If you’re interested in opting for the video ad format route take a look at the specs below:

  • Video format: .mov or .mp4 are preferable
  • Aspect ratio: 16:9
  • Resolution: at least 720p
  • File size: 2.3 GB max
  • Thumbnail image size: 1,200 x 675 pixels (*the aspect ratio of the thumbnail should match that of the video)
  • Text:  90 characters
  • Headline:  25 characters
  • Link description: 30 characters

3: Carousel Facebook Ads

FB carousel ads are one of the most innovative Facebook ad types of ad formats that permits advertisers to showcase up to ten products or pictures within a single ad unit. Each single product or image has its description and a link that directs people to the landing page.

Check out the specs:

  • Image size/Thumbnail image size: 1,080 x 1,080 pixels
  • Image ratio/Video aspect ratio: 1:1 (square)
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters

4: Slideshow Fcaebook Ads

In 2015, 2 events took place in the Internet marketing scenario: video was earning popularity among FB users and they were using up the maximum of their video matter on mobile. The Video setup and its deviation from desktop windows to mobile phones presented several problems for the advertisers.

Many advertisers with lower budgets were not able to afford to compose and deliver video ads, and also they faced difficulty in delivering their respective ads to people residing in areas with very low Wi-Fi speeds and older mobile phone models. To cope with these deadlocks, Facebook designed Slideshow ads, ads that are simpler and more economical for business people to compose, ads that take less time to load and play smoothly and easily in places with low internet speeds, and older mobile phone models.

Slideshows can be as short as five seconds and as long as 50 seconds.

Check out the specs for these babies below:

  • Image size: 1,280 x 720 pixels
  • Image ratio: 16:9, 1:1, or 2:3
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters

5: Canvas Fcaebook Ads

Canvas ads are the latest type of Facebook ad formats. These ads look like simple image advertisements in the area, but once the advertisement is knocked, the watcher is taken into an alluring, full-screen communicating experience and there they can get easily engaged with your website content. At the same time, these advertisements may feel pushy, like an unjustified ad commercial, but the onlooker is efficient in sailing across away according to their wish, and this particular ad format acknowledges a considerably higher level of creativity.

Read More,

Different Types of Facebook Ads Marketers can Design

How can you Have the Best Facebook Ads for Your Business Promotion

Facebook Canvas Ads: Specs & Tips

6 Best Practices For Facebook Ads Images


Since Facebook shelters a huge audience belonging to every age group. So it won’t matter whether you are selling shoes, clothes, dairy, or even software. There will always be someone who might take an interest in your products. All you have to do is to present your product in a creative way to the public.

Creating an ad that represents your products is a great thing and should be done with utmost care. Your success and downfall will be decided entirely by how beautifully and cleverly you can present your product. So, how will you do it?

#1: Include Humans, Preferably Happy Ones

Are you aware of the fact that there is one definite part of our head that responds nothing but to faces? The Human Being’s face specifically the Happy Face is the paramount social tool as it appeals to emotion allied to no other part of the human body. This particular psychology was broadly used for mercantile products and is verified to be eminent such that the wrapping of your devoured Rice Krispies interprets the human faces.

#2: Use A Contextually Relevant Image

In your Facebook ads what kind of images you are using are also important. Contextually relevant images are specifically preferred if you want to make your Facebook ads work. If your ad images are not at all compatible with your label or propounding then your information may be missing in the ad. It is always better to select and include images that properly deliver the message of your brand and depict the label well. Do avoid using random stock images.

#3: Simplicity Is Key

You should be smart and clever with the words that you put in your image. Keep it short and simple. Facebook puts a restriction that states that you cannot use content in a picture that exceeds 20% of its space. So, you need to be witty with your words. Keep it simple and easy for the viewer. Your ad image should entice the viewer to read your ad. It should also be able to create a long-lasting impact on your viewer’s mind.  We all know that pictures speak more than words can say.

#4: Don’t Be Afraid To Use Little Pop Color

Adding color to your ads will help you attract attention to the cluster of boring greys, tans, and whites. Though you do not want to veer overboard with your selected color as this can astonish your audience, you should not be scared to use some pop colors throughout your Facebook ad to help grab your audience’s eyeball as they browse through their respective Facebook feed.

The finest way to meet balance when it comes to ad colors is to make the background simple and bright while blending the brighter colors throughout the Facebook ad. For example, you might apply whites and greys in the ad background with a tinge of red, purple, orange, green, or blue in the forefront. This authorizes you to evoke the onlooker’s eye to the pivotal point of the Facebook ad, whatever that may be.

Tough Mudder does this with smiles and eye-popping orange below:

#5: Make Your Ad Copy Short

When a proposed Post has very long-winded ad copy, Facebook cuts it down by adding a “Continue Reading” link.

This may be okay if you are composing for an onlooker who already knows you well (think: loyal customers). However, because Suggested Posts are shown to the audience who do not yet know you, they are not sure in favor of taking the precious time to click “Continue Reading” to address what you are willing to say.

To ensure you grab the maximum bang for your FB advertising buck, you need to keep your message simple and short enough so that it doesn’t get hit with a “Continue Reading” penalty.

mastering the art of crafting compelling Facebook ad images involves understanding human psychology, maintaining relevance, simplicity, and judicious use of color. By implementing these best practices, you can create ads that not only catch the eye but also resonate with your audience, driving engagement and conversions.


Utilizing tools like PowerAdSpy can further enhance your advertising efforts. It allows you to spy on your competitor’s Facebook ads, giving you valuable insights into what’s working in your industry. With access to a vast database of ad creatives, you can discover new trends, uncover winning strategies, and refine your ad campaigns for maximum impact.

Incorporating PowerAdSpy into your toolkit empowers you to stay ahead of the curve and craft Facebook ads that truly stand out in the crowded social media landscape. Start leveraging this powerful Facebook ad spy tool today to supercharge your advertising success.

Wrapping Words

Facebook ads are a perfect tool to include in your digital marketing tool-set. Your best Facebook ads should be attention-grabbing and should contain a powerful reason that entices your viewers to click and tick on your ad.

In the end what’s needed the most is – you need to refresh, revitalize, and create the best FB ads that will work miraculously.