The Complete Guide to Creating Great-Looking Facebook Ads

At first, Facebook Advertising seems to be an easy task. Just create a captivating post, aim a significant audience group, put some money after it, and obtain new leads, right?

As we all are aware of the fact that Facebook is no doubt a challenging place for marketers. Unless you’re a marketing magician, it is pretty hard to get people buy from you the first time you wave to them in a Facebook ad. Not only you are contending against many other businesses for attention, but you are also clashing against people’s families and friends. Why would somebody indulge with your Facebook ad when they witness that their closest friend just published her wedding ceremony photographs?

This is the reason why your FB ad image has to be visibly appealing. If it is not then your probability of capturing clicks and conversion on Facebook becomes long shot.

Facebook is an eminent visual platform, that is why it has seen so many achievements. Conducive to contend, you need exceptional media to impart and you need to confirm that the media which will be shared is of the right size and in the correct format to best fit your Facebook ad.

“High-quality visual content can have a major impact on your conversion funnel,” says Nate Birt, a content marketer at visually. “ Based on a recent study, the researchers have discovered that the brain simply processes visual content differently than the text. The visuals convey more information extra efficaciously.

Human brain indeed administers visual content 60,000 times quicker than the text. So what makes a captivating image for a Facebook ad? How can your Facebook ad stand out from the angelic cute babies, charismatic brides, and cherubic puppies on your prospects’ Facebook feed? We’ll cover all this and much more in this guide.

Facebook Ad Types and Image Size Fundamentals

Facebook has in total five major advertisement formats that all have the varied technical requisites in terms of the size and aspect ratios that are prime for posting. These five formats include:

  • Single Image Ads
  • Single Video Ads
  • Carousel Ads
  • Slideshow Ads
  • Canvas Ads

1: Single Image Ads

This simple ad format contains a text, an image, a title, a link description, and a Call-To-Action button. These are easily accepted and frequently used Facebook ad format. These ads are simple, basic and proved to be successful as it is easily understood by the viewer. This ad format is very dynamic since with every single Facebook objective these ads can be exercised. These ads are powerful plus effective.

Single Image Ads
Single Image Ads


Here are the specs for a single image ads:

Image size: 1,200 X 628 pixels

Image ratio: 1.91:1

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

2: Single Video Ads

As the name suggests, Single Video Ads is a single video in the area where the picture/image generally is. According to the recent study, 45% of the people prefer to watch more than an hour of the Facebook videos per week. This ad format prove to be efficient if we consider the fact.

Also, the maximum audience does watch Facebook videos without the sound, so the use of captions in the videos is heavily recommended. Also, the time limit for one Facebook video ad is 60 minutes. The video should not exceed this limit.

Single Video Ads
Single Video Ads


If you’re interested in opting the video ad format route take a look at the specs below:

Video format: .mov or .mp4 are preferable

Aspect ratio: 16:9

Resolution: at least 720p

File size: 2.3 GB max

Thumbnail image size: 1,200 x 675 pixels (*the aspect ratio of the thumbnail should match that of the video)

Text:  90 characters

Headline:  25 characters

Link description: 30 characters

3: Carousel Ads

FB carousel ads are one of the most innovative type of ad format that permits the advertisers to showcase up to ten products or pictures within a single ad unit. Each single product or image has its own  description and the link that directs people to the landing page.

Carousel Ads
Carousel Ads


Check out the specs:

Image size/Thumbnail image size: 1,080 x 1,080 pixels

Image ratio/Video aspect ratio: 1:1 (square)

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

4: Slideshow Ads

In 2015, 2 events took place in the Internet marketing scenario: video was earning popularity among every FB users and they were using up maximum of their video matter on mobile. The Video setup and it’s deviation from desktop window to mobile phones presented a number of problems for the advertisers: Many advertisers with lower budgets were not able to afford to compose and deliver video ads, and also they faced difficulty in delivering their respective ads to people residing in the areas with very low-wifi speeds and older mobile phones models. To cope up with these deadlocks, Facebook designed Slideshow ads, the ads that are simpler and more economical for business people to compose, ads that takes less time in loading and play smoothly and easily in the places with the low internet speeds and older mobile phone models.

Slideshow Ads
Slideshow Ads

Slideshows can be as short as five seconds and as long as 50 seconds.

Check out the specs for these babies below:

Image size: 1,280 x 720 pixels

Image ratio: 16:9, 1:1, or 2:3

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

5: Canvas Ads

These are the latest type of Facebook ad formats. These ads look as simple image advertisements on the area, but once the advertisement is knocked, the watcher is took into an alluring, full-screen communicating experience and there they can get easily engaged with your website content. At the same time these advertisements may feel pushy, like an unjustified ad commercial, the onlooker is efficient to sail across away according to their wish, and this particular ad format acknowledges for a considerable higher level of creativity.

Canvas Ads
Canvas Ads

6 Best Practices For Facebook Ad Images

Since Facebook shelters a huge audience belonging to every age group. So it won’t matter whether you are selling shoes, clothes, dairy or even software. There will always be someone who might take interest in your products. All you have to do is to present your product in a creative way to the public.

Creating an ad which represents your products is a great thing and should be done with utmost care. Since your success and downfall will be decided entirely on how beautifully and cleverly you can present your product. So, how will you do it?

#1: Include Humans, Preferably Happy Ones

Are you aware of the fact that there is one definite part of our head that responds nothing but to faces? Human Being’s face specifically the Happy Faces is the paramount social tool as it appeals to emotion allied no other part of the human body. This particular psychology was broadly used for mercantile products and is verified to be eminent such that the wrapping of your devoured rice Krispies interpret the human faces.

Facebook Ad Images
Facebook Ad Images

#2: Use A Contextually Relevant Image

In your Facebook ads what kind of images you are using are also important. Contextually relevant images are specifically preferred if you want to make your Facebook ads working. If your ad images are not at all compatible to your label or propounding than your information may get missing in the ad. It is always better to select and include those images which properly delivers the message of your brand and depicts the label well. Do avoid using random stock images.

Facebook Ad Images
Facebook Ad Images

#3: Simplicity Is Key

You should be smart and clever with the words that you put in your image. Keep it short and simple. Facebook puts a restriction which states that you cannot use content in a picture that exceeds the 20% of its space. So, you need to be witty with your words. Keep it simple and easy for the viewer. Your ad image should entice the viewer to read your ad. It should also be able to create a long lasting impact on your viewer’s mind.  We all know that pictures speak more than words can say.

Facebook Ad Images
Facebook Ad Images

#4: Don’t Be Afraid To Use Little Pop Color

Adding color to your ads will definitely help you attract attention in the cluster of boring greys, tans, and whites. Though you do not want to verve overboard with your selected color as this can astonish your audience, you should not be scared to use some pop colors throughout your Facebook ad to help grab your audience’s eye ball as they browse through their respective Facebook feed.

The finest way to meet balance when it sums to ad colors is to put up the background simple and bright while blending the brighter colors throughout the Facebook ad. For example, you might apply whites and greys in the ad background with a tinge of red, purple, orange, green or blue in the forefront. This authorizes you to evoke the onlookers eye to the pivotal point of the Facebook ad, whatever that may be.

Tough Mudder does this with smiles and eye-popping orange below:

Facebook Ad Images
Facebook Ad Images

#5: Make Your Ad Copy Short

When a proposed Post has ad copy that is very long-winded, Facebook cuts it down by adding a “Continue Reading” link.

This may be okay if you are composing for an onlookers that already knows you well (think: loyal customers). However, because Suggested Posts are shown to the audience who do not yet know you, they are not for sure in favor to take the precious time to click “Continue Reading” to address what you are willing to say.

To assure you grab the maximum bang for your FB advertising buck, you need to keep your message simple and short enough so that it doesn’t get hit with a “Continue Reading” penalty.

Facebook Ad Images
Facebook Ad Images

Wrapping Words

Facebook ads are a perfect tool to include in your digital marketing tool-set. Your best Facebook ads should be attention grabbing and should contain a powerful reason that entices your viewers to click and tick on your ad.

In the end what’s needed the most is – you need to refresh, revitalize and create the best FB ads that will work miraculously.


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