Facebook Canvas Ads: Specs & Tips

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Facebook Canvas Ads: Specs & Tips

Facebook has recently launched a new mobile-friendly ad format which is commonly known as “Canvas”. It is also known as Instant Experience, but I prefer it calling Canvas, for the sake of brevity.

Canvas Ad acts as a very powerful tool, especially for the brands hoping to capture their mobile-only-audience attention in a very creative way. According to an early survey, which showed nearly about 52.99% of beta viewers use to watch more than half of the ads, out which some were about more than 70 seconds long.

To gain more number of audience through ads, the Canvas is said to be snappiest and the easiest way for you to implement mobile promotions. But, before moving forward, let’s check out…

What Are Canvas Ads?



In technical terms, Canvas is basically a full-screen ad occurrence, which is built for getting the products and services back to life on mobile.

It enables publicists to convey completely vivid, intuitive ads which are hosted totally on Facebook.

Though it might be mistaken at the first glance as a regular news feed ad, but when you click on it to open, the entire mobile screen gets covered. Connecting photos, GIFs, videos, call to actions, etc. It really conveys an experience like microsite which allows the users to swipe, scroll, tag and associate with different brands on this social media platform.

Tips To Make A Good Facebook Canvas Ads

These Facebook Canvas ads are very easy to design and are completely free of cost (excluding promotional costs). This layout offers a complete full-screen experience with a progressively vivid collaboration along with your associated brand. Canvas ads are commonly made using mobile amended content which is facilitated totally in the Facebook app; viewers can view and associate with the photos and videos, check the carousel ads and experience a quick loading, full-screen occurrence in no time.

Complete the videos with images and texts.

Use each and everything which this new feature brings to the table! Think about Canvas as an augmentation of your site, and post similar videos, photos, articles, and other related items.

Make the most of your first picture.

In contrast to the Carousel ads, Canvas ads appear one slide at once, which means the main slide includes — the pictures, videos, a line of content, and so on — it decides whether a client will keep on drawing in with your advertisement or look to something all the more intriguing.

Use customization choices.

Make clients inquisitive about what will occur in the if they continue looking over. No one likes to see page after page of just content! Thus, add some video, pictures in your Canvas ads, if you wish to show detailed information about the data.

Include a free ‘call to action’ — and include it in advance.

Rather than trusting that clients will drop off before achieving a CTA catch, coordinate your steps effectively with open CTA buttons to have all through the experience.

Try to plan it simple.

Though there are loads of whistles and bells you can include, but you need to make it very appealing and interesting. However, keep your message uncomplicated. Ensure all the videos and slides integrate to make one obvious point.

These are some of the simple tips for you to create the best Facebook Canvas Ads. Now, Take a look at Ad Specifications.

Facebook Canvas Ads Specs To Deliver High-End Ad Experiences


Presently, developing your first Canvas Ad is possible using Facebook’s self-driven tool called Power Editor. In this tool, Facebook enables you to relocate a wide range of media to make a smart fight different from the things which you’ve done previously. Here are a couple of things to do with Canvas:

  • Set Up a header in bold with a logo which heightens your brand.
  • Use high-quality images to capture users’ attention.
  • Add a number of text boxes to give your users complete information.
  • Include different kinds of CTA buttons to compel users to click through your website.
  • Make a video to share the story of your service or give individuals a look of it in real life.
  • Consolidate a carousel ad to give clients a chance to swipe through various images
  • Upload an item set to indicate clients about your new offers

Usually, the above-mentioned presets can be easily arranged in a variety of dimensions based on your needs, but, here are a few primary design Ad dimensions which you need to consider before creating Canvas Ads.


The available picture size is of about 150px high and 400px wide, maximum is 1080 px wide (instead up to 5400 px of width) or else you utilize the Tilt to pan alternative) near 1920px high. Pictures may contain close to 20% content as a section of the picture.


Usually, may attach till 500 words in each content segment available, which almost guaranteed that nobody needs to peruse that much, so it’s presumably good to keep it short and smart.


Video specifications are suggested least of 720p, with 1.78:1 ratio (which is 1334px high by 750px wide) for having a full screen view on mobiles, yet it can also be very different — they not only look great. Document types are only accepted if they are either be .mov or .mp4.

Ai esta! Facebook Canvas Ads are very clear, simple and one of the most powerful tool which will help you to gain extraordinary marketing leads, so go and give it a try!

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