06 Profitable Cyber Monday Marketing Strategies That Will Escalate Sales
Cyber Monday- The virtual Doppelgänger of Black Friday is all set to hit the market in just a few weeks. By now, every eCommerce marketer has grabbed their war boots in order to compete for limited ad space while also bolstering their marketing strategies. Needless to say, you will need to be decked out in a full promotional mode to take full advantage of the annual winter shopping binge.
And why not? Cyber Monday sale marketing is an excellent go-to-market strategy for every marketer. It will assist you in gaining an edge over competitors in the battle for customer attention.
It will not take much for you to crave a slice of that Holiday pie. However, you must not wait until late fall to begin your Cyber Monday marketing strategies if you want to receive a fair share. After all, if shopping is like a museum, Cyber Monday is the masterpiece of that museum.
Therefore, to help you compete in this space, we are here with this blog that will cover every top-notch strategy that will work in your favor, and you will see how much revenue this day will bring you!
So, it’s time for you to skyrocket your online business. Let’s go.
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What is Cyber Monday?
Cyber Monday, three days & two days after Thanksgiving & Black Friday, is generally an in-store event, with early morning deal busters and the lowest prices of the year attracting massive crowds to businesses and stores.
The US National Retail Federation and Shop.org created Cyber Monday in 2005 to encourage online shopping and enhance online sales for the first virtual stores. It was also a prophet to allow small businesses to compete with larger businesses.
It has since evolved into one of the largest and busiest shopping days of the year, with online shops luring customers with enticing price discounts and tempting deals. People are swiping items of all types seeking the best price on websites while cocooning with a cup of hot chocolate.
And as you already know, Black Friday and Cyber Monday are twin buddies and share a similar goal. Are Cyber Monday sales better than black Friday? Well! Cyber Monday surpasses Black Friday in terms of spending and building revenues for the business.
So, let’s have a quick look at the top strategies that you should implement this Cyber Monday.
How to Prepare for Cyber Monday: Top 06 Marketing Strategies
Planning Ahead of D-Day
The first thing that needs your utmost attention is to create a master plan ahead of D-Day that captures your marketing strategies for the days preceding up to, through, and shortly following Cyber Monday.
If you are thinking of picking on the spur of the moment which goods to put on sale and discount on Cyber Monday itself. It’s a big No, no, no, no. Let me repeat myself, Do not do it. You will either run into issues or make a blunder yourself. There’s no in-between.
We recommend you plan at least one Cyber Monday buzz-building campaign. It should contain clearance sales, discounts, and offers. To enhance word of mouth, consider implementing an influencer and micro-influencer engagement plan, as well as post-Cyber Monday deals and promotions.
Ramp Up Retargeting Ads During Cyber Monday
There’s no way you can give up if a customer does not make a purchase after visiting your website. Using remarketing advertisements, you can promote them while they browse other websites.
During the week of Cyber Monday, you can use a retargeting conversion campaign to target an audience that has clicked during Thanksgiving festival week and are most inclined to buy when you offer the best deals. After all, bringing your customers back to your website or landing page is one of the most effective strategies to increase sales—retargeted customers’ ad conversion rates are seven times greater than the general public.
This is one of the best marketing strategies that boost sales by targeting recent website visitors and providing a real-time reminder of your product—along with an easy route leading to brand engagement.
Earn MoreWith Bundle Products
How about creating an exceptional set of products for your audience with the best & most reliable deals? It is an extraordinary way of increasing your average sales while also giving your customers extra value.
The ideal way to sell your bundle products is by pairing your favorite product with the most popular product. Or, you can just offer a product with related items. It can also function as a mini gift guide.
For example, if you sell beauty items- you can offer a Face foundation cream and beauty blenders package deal. This way, you can assure that you sell the things you have in stock for a long time and need to sell quickly. However, keep an eye on the expiration date and make sure it has not passed — your customers won’t enjoy a spoiled surprise.
Track Your Competitor’s Success:
Have you ever been inspired by a competitor’s marketing strategies? Are you intrigued by the kind of ad content and message they present? Well! It’s time for you to leverage some tools that are worth giving a shot.
The good news? There are numerous competitor analysis tools available to assist you in quickly and effectively evaluating how you compare to your top competitors.
PowerAdSpy is one such solution that can be your true ally. It is the newest generation of social ad spy tools & eliminates the guesswork from competitive intelligence. It builds on prior platforms’ accomplishments and provides marketers with a wealth of information & insights about competitors’ ads and strategies.
With PowerAdSpy, instead of sticking to the platform you know best, you can expand your analysis to search across all platforms to uncover which strategies are prominent across multiple networks among your competition.
If you are looking for the best Cyber Monday ad inspiration for your brand to post throughout the holidays, look no further. Use filters to narrow down your searches and uncover the greatest Cyber Monday collections for your marketing strategies.
Apart from that, you can also view the analytics of your competitor’s ad. You get to see the age, gender, target profile & relationship status of the audience your competitor is targeting. This way, you can improve your skills as a social media marketer and pave the road for a positive outlook for your business.
PowerAdSpy being the biggest among its counterparts- is a must-have tool for every business. It is not just a database of great ads, it is a solution that makes the process simple and easy- saving tons of time and frustration.
Get Ready With Plan B
Do not allow obstacles to derail your Cyber Monday marketing strategies effort; instead, create a Plan B. You don’t have to be a psychic to see that there are a lot of things that may go wrong during Cyber Monday turmoil. Nobody can guarantee that the disaster will not affect your store – as they say, anything can go wrong, will go wrong.
Take some time to create a step-by-step backup plan that includes shipping, alternative suppliers, and a larger delivery team to assure efficiency. It’s also crucial to be ready for the aftermath. You’ll need to assess your daily business routine and adjust it to the number of goods you’re ready to sell right now, as well as the number of things you’ll need to supply once the client flow slows down.
Run a Social Media Campaign.
While this is an excellent year for tapping into new areas, it is equally critical to nurture your existing consumer base while also expanding your brand recognition. Fortunately for businesses, social media is a fantastic marketing tool. To get the word out about your company, advertise your forthcoming Cyber Monday deals and execute a social media campaign. You can add emojis to social media marketing campaigns for better engagement.
Remember to harness the power of hashtags when unearthing your most enticing offerings – Encourage your audience to utilize a brand hashtag or hold freebies to engage them. In the universe of constant feed, this is one of the finest tools for being noticed. Also, if you are having a big sale, make sure to mention it on Twitter. Your consumers will undoubtedly retweet your news to a large number of people!
And, of course, have a good time! Social media is a fantastic way to showcase your brand’s innovation while also spreading the word about your goal. This Cyber Monday, give customers a cause to join your community.
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Preparing Your Cyber Monday Battle Plan
While these Cyber Monday marketing strategies are a wonderful place to start, there’s still a lot of work to be done in order to prepare for the Holiday shopping season.
Time flies—These few weeks of November sneak up on you faster than you realize. Prepare for your Cyber Monday sales and make it your best-ever holiday in terms of sales.
At PowerAdSpy, we have kicked off all the holiday season preparation with personalized marketing strategies targeted at making your holiday ads boom.
Also remember, while planning cannot start soon enough, it is never too late to begin, regardless of the size of your brand.