Facebook is the biggest social media community in the world. In the first quarter of 2019, it had around 2.41 billion monthly active users, and it is still growing. This popularity has made it the #1 place for Facebook marketing, major brands and service providers use Facebook as their primary platform to engage the maximum number of audiences possible. 

A new business can also use it to increase its user base and generate more traffic.

Now, you are probably wondering, how can I engage audiences?

In this blog, I will tell you, tips on how to increase your Facebook engagement. But first, let’s understand the basics like why you need it.

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Why You Need To Grow Your Facebook Engagement?

Nowadays, everyone is bragging about their presence on social media. You’ll see millennials posting continuously on Instagram to generate infinite likes and followers for their posts. You must have also seen influencers using popular models or celebrities to make themselves known, as everyone follows celebrities and models these days thanks to Instagram. 

Have you ever wondered why they do so? Why are they so much indulged in getting people’s approval who they don’t even know?

The answer is ENGAGEMENT!

The more engagement you get going on your social media platforms, the more people will know you. And as your popularity increases, the easier it gets to engage more people.

I guess now you get the picture. No?

Well let me put it this way, you know Lewis Hamilton, yes the F1 driver more precisely the Mercedes F1 driver, but do you know Sebastian Vettel? No?

Now, why is that? He is also an F1 driver and number 4 on the ranking to be exact.

The answer is simple – social media presence and people’s engagement in his social media. Lewis Hamilton has 12.6 million followers on Instagram, whereas Sebastian Vette has only got 882k followers.

Baffled? You should be. That’s what a social media engagement can get you. If you get the proper audiences, you will become a brand.

Now the question arises how do I get this engagement?

Let’s get right into it then. Here I will be telling you nine tips with the help of which you can grow your engagement on Facebook and boost Facebook marketing.

1. Less Is More

Facebook marketing is very easy, you make an ad, and you post it but to gather engagement from that ad is very difficult. So, how do you do that?

It’s simple, follow the rule “Less is More”. While creating your ad, you should always use fewer words, only use the words that precisely describe your ad.

The reason is the average scrolling time. In mobile it is 1.7 seconds; i.e. people take only this much time to read content and then scroll past it and for desktop, it is 2.5 seconds. So, average your content accordingly, and make it small and precise.

To know more about how to make ads and target audiences, you can use tools like PowerAdSpy. 

With the help of it, you can stay up to date with all your competitor’s ads and use their strategies against them. Just follow these steps to search for the most popular ads published by your competitors – 

1. Login/sign up to your PowerAdSpy account.
2. Once you are in, there will be a search bar on the left-hand side where you can search for ads with the help of a keyword.
3. Below the search bar; you’ll see the filter mode. Using these filters, you can search the ads based on location, interests, etc.
4. After all these steps, the ads that are most relevant to your search preferences will show on the dashboard.

2. Know Your Audience

While creating an ad, what you think is interesting or what you think will be beneficial for the company doesn’t work. The only thing that matters is what the audience wants.

To get to know your audience, first, you must decide what kind of people you want to target with the ad. As every generation and country perceives everything differently, therefore, you must decide which audience you want to target and then make the ads accordingly.

3. Create Ads Specifically For Facebook Marketing

Some of you might think that it is ok to share the content made for Instagram or Twitter on Facebook; if it’s of the same genre.

It is not.

Facebook has different strategies to boost an ad, and Instagram has different. Like, hashtags work on Instagram, but it does not work on Facebook. Similarly, gifs might work on Twitter, but they sure don’t on Facebook.

Thus, it is best if you create ads specifically for Facebook Marketing. Ads like this will rank much faster as it has been made entirely according to Facebook.

Check this out: What are the Best Examples of Facebook Ads for Better Product Promotion?

4. Go Live

 

Videos have much higher engagement than a pictures, so include videos in your ads every often. 

The one better than a video is a live video, going live on Facebook and interacting directly with the audience increases engagement very fast. The reason is that people connect more with those brands who engage directly with them. 

People relate to someone better if they have something to relate to. So, once in a while, go live on Facebook and interact directly with the audience.

5. Post Less

Did you know you can grow engagement by three times by posting less on Facebook?

Yes, it not only gave me a great engagement but also helped me focus more on quality than quantity. Posting less in a day helps you with the content as there is a limit to how much great content one can find in a day. 

That being said, some people post ten times a day while maintaining the quality and it’s been working great for them. So it depends upon you, how much can you produce in a day. And it is very much the same with Facebook marketing if you are pushing that way too.

6. Hold Q&A Session

 

The next big thing is Q&A (Question and Answer), you can engage with the audience by holding a Q&A session. It is the best way to answer people’s questions about you/your brand and connect with them more on a personal level.

It will give you more engagement than a simple post and will help you reach out to more audiences. 

7. Know When To Post

People think that they can post any time since it’s their content and time doesn’t matter here.

But they are wrong. Why?

Posts rank much faster and easier if they get exposure as soon as they have been posted. Otherwise, they die in fresh. 

So, what’s the best time to post then?

People believe that there is a universal time to post irrespective of the brand, but our survey has proven it wrong. As it turns out, depending on your working sector, posting time varies. The reason behind this is that the best posting time depends upon several factors. 

In my opinion, if you want to find out what’s the best time to post for your company. Try conducting a survey, by posting different times throughout the day and then analyzing the gathered data to see when a post has received the most buzz.

8. Funnel Traffic From Other Platforms

You can also use other social media platforms to funnel traffic to your Facebook account. 

How?

It’s easy, post there as usual, and tag your Facebook account in it. Or you can post exclusive content on Facebook and tell the audiences on other platforms to follow your page there to get exclusive content.

9. Get Verified

Verifying your Facebook page shows the user that you are a trustworthy brand and people connect easily with the verified brand. After all, no one wants to share or like pages from a fake brand. 

If you don’t know how to get verified on Facebook, don’t worry, my post hasn’t ended. But remember not everyone can verify here you have to be one of the following:

• Journalists
• Popular Brand or Business
• Government Officials
• Celebrities
• Media
• Entertainment
• Sports Companies

And don’t worry if you don’t fall into any of the above categories. You can change it to a public figure from the About section.

Now, you can follow the steps below to get verified on Facebook. 

1. Link your profile or page from your official webpage. 
2. Now different types of information will appear depending upon your category fill accordingly. Make sure you add all the correct details and also add your website, awards, bio, and more.
3. If it is a profile then provide the correct information in it and enter your website address in the About section.
4. Contact Facebook and get verified. 
5. Make a compelling case stating why you need to verify.
6.  Now, you have to wait for 2-5 days. 

Read More,

13 Smart Facebook Engagement Strategies To Grow Your Business

What are the Best Examples of Facebook Ads for a Better Product Promotion?

Wrapping It Up

It takes time to gather serious engagement on Facebook, so don’t be hasty. Follow the tips above and keep developing new strategies.

 boosting your Facebook engagement doesn’t have to be rocket science. With these 9 simple yet effective tips, you can start seeing results and growing your audience in no time. Remember to stay consistent, experiment with different strategies, and most importantly, keep engaging with your audience.

And if you want to take your Facebook advertising to the next level, use Facebook ad spy tools like PowerAdSpy can provide invaluable insights into what works best in your niche. Happy engaging!”