YouTube Marketing: The Definitive Guide
In terms of marketing, video content is emerging as the next big thing. In fact, many of the marketers have realized the power of video marketing to bring more success to their business. Being a social media marketer, you can’t overlook the influence of YouTube. As you may also know that YouTube is the second largest search engine on the web. That fact alone makes it one of the most suitable platforms for marketing. While most of the people see it just as a video streaming platform, either way, there are countless marketing opportunities on YouTube.
Around the world, more than 2 billion users check YouTube video content in a month. And due to its growing popularity, within every minute, 500 hours of video get uploaded, which increases the competition for marketers. You can say that YouTube marketing is easier said than done. However, in this article, we are going to tell you about some tips and tricks which you can utilize to claim success in YouTube marketing.
If you are ready, here we go!
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Basics Of YouTube Marketing
So before going to learn about the YouTube marketing tactics, let’s focus on some of the basic things you need to know. By learning these basic concepts, it would be easier for you to understand the winning strategies.
Why Should You Be Doing YouTube Marketing?
To understand the basics of YouTube marketing, first, you should know how it can be beneficial for your business. As you know that videos are getting popular on social media platforms, and if you are not utilizing videos in your marketing, you are going to lose a huge chunk to your competitors. Nowadays, videos are getting a much better response from the audience on social media platforms, and it could also help you to gain better customer engagement for your business.
As we know that YouTube is the most suitable social media platform for video marketing. And also, YouTube videos get preference on search engines, not only on Google but on other search engines like Bing and DuckDuckGo as well. So you can say that as far as content distribution is concerned, YouTube marketing can help you to get a better reach with your target audience. While the best thing about this platform is that only 9% of small industries invest in YouTube for marketing purposes. So, compare to other social media platforms, here you can have a slight edge against your competitors.
YouTube gives you the reach with a diverse group of audience. They have already crossed over the mark of 2 billion users in which more than 30 million viewers watch a billion hours of video content each day. Just imagine the kind of audience reach you get on YouTube.
Here, we are showing you some of the demographic details of YouTube that you should check before starting your marketing campaign.
- Eight out of ten people in the age group 18-49 do watch YouTube videos once in a month.
- 51% of users say that they do a daily visit to the YouTube site.
- 95% of global Internet users watch YouTube videos.
- There are more than 50 million of creators on YouTube.
- YouTube is available in more than 100 countries in 80 different languages.
- Although 62% of businesses use YouTube to share their video content, only 9% of small businesses make use of YouTube for marketing.
- Most of the Millenials prefer to watch YouTube rather than watching traditional TV.
- 70% of YouTube watch time comes from mobile devices.
From these stats, you can see that most of the Millenials watch YouTube videos on their mobile device. But we know that mobile video views have a sudden increase due to short video content. While people are willing to stick around YouTube to watch longer content that gives you better visibility for your marketing campaigns.
YouTube Marketing Mistakes To Avoid
Initially, when you upload a video, you will find that there are already quite similar video contents on YouTube. Before anyone would check your content, it would already get lost with other videos. Most of the creators forget to work on the SEO of their YouTube videos. But if you want to increase the visibility of your videos, you need to improve the SEO of your content on YouTube. You can also target specific keywords based on the niche of your video, and optimize the title and description accordingly so that your video would get better visibility on the YouTube search engine.
Another mistake that most of the creators make on YouTube is to assume that their viewers have watched all of their past videos. And they prepare their next content according to that only, because of that their content couldn’t be able to attract more viewers. In such a case, they need to make sure that their content is understandable even for the new viewers. So that they can get more audience engagement for their content.
Building on to the above problem, creators usually also forget to make use of effective CTAs in their content. If you are a marketer, you should implement attractive CTAs in your videos so that you can invite more people to visit on your business website.
These are a few mistakes which you should avoid in your YouTube marketing campaign. To further improve your marketing campaign, here are shown a few tactics that you can utilize.
Create Separate Channel For YouTube Marketing
The first step is to start a new channel with your brand name on it. You can use a Google account to create a new channel on YouTube. Make sure to use a separate account for your brand, so that the notifications and emails from YouTube won’t mix up your personal emails. Having a brand account, you can have the ability to log in simultaneously using several devices while you can also use a business account to create multiple YouTube channels.
Analyze Your Competitors
On YouTube, you can find videos related to any niche industry. So before starting with your own videos, you should check how good your competitors are performing on YouTube. It will help you to get a general idea to optimize your content so that it would get better visibility and reach on the YouTube search engine. In such a case, you can also utilize the powerful ad analytic tool like PowerAdSpy, which gives you the ability to find your competitors’ YouTube videos. While you can also analyze their marketing strategies to improve your own YouTube campaigns.
Learn About Your Audience
If you are planning to just start a new channel on YouTube, it is better to check YouTube demographics. The quantitative data about your audience could help you to plan your content strategy targeting more audiences on YouTube. And that would help you to get a better reach with your video marketing campaigns, while you can also utilize PowerAdSpy to check the demographics of the best performing content on YouTube. Accordingly, you can plan out your own strategy to target your campaign specifically to gain a better reach on YouTube.
Optimize Your Content
As you know that YouTube is a video search engine so you also need to optimize your content using keywords in your description, title, and hashtags. By improving the SEO of your content, based on the YouTube recommendation algorithm, your videos will get a better reach with the audience. Make sure to write a good title with descriptions and tags. Also, don’t forget to add an attractive thumbnail for your YouTube video.
Schedule Your Videos In Advance
Now that you have optimized your videos, it’s time to publish them on the YouTube platform. Besides, you can also schedule your videos on a specific time so that you could be able to attract more audience. When a video is shown at the expected time, it would attract the attention of the audience. By scheduling your posts in advance, you can enhance the expectation of your audience to watch your videos. Also, you can promote the release time of your videos, which would help you to boost engagement on your channel.
Make Use Of YouTube Ads
If you promote your videos using Ads on YouTube, it would help you to get better visibility for your content. There you also have the option to target a specific audience on YouTube who may really like your content. If you want to promote a new product for your brand, there you have different options with ad format – Skippable ads, Non-skippable in-stream ads, Video discovery ads, Non-video ads using which you can drive more customers to your business.
Work With Influencers
One of the best ways to promote your business and increase your reach with a wider audience on YouTube is by working with other influencers. In a research, it was found that most of the people prefer brands that are promoted by influencers. In fact, YouTube influencers have a huge audience, and if you can work with them, you might be able to gain quite some followers for your channel to increase your brand value on YouTube.
These are some of the ideas which you can utilize in your YouTube marketing to gain more exposure for your business. Moreover, you can also make use of ad analytic tools like PowerAdSpy which can help you study the best performing ads of your competitors on YouTube. And you can make use of similar tactics in your own campaign to ensure success in YouTube marketing.
Hope you really like this article, if yes, then please share it with others also. In case you have any queries related to YouTube marketing, mention them in the comments section given below. We would be happy to help you out!