Facebook ad analytics tools Archives

Facebook Campaign Objectives: Which One Should I Choose?

Have you decided to run ad campaigns on Facebook for promoting your business? If yes, then the first choice you have to make is selecting the campaign objective for your Facebook ads. It is important to opt for the right Facebook campaign objectives from the start, as it can affect the ad delivery and bidding […]

Is Organic Reach On Facebook Really Dead?

From the past 5 or 6 years, we have been hearing that organic reach on Facebook is declining. The algorithmic changes of Facebook are the real cause for that. Sooner or later marketers have realized this fact, and nowadays, you can also find most of them are investing in paid Facebook ads. Last year, Facebook […]