Emojis, GIFs, & Memes: The New Marketing Language

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Emojis, GIFs, & Memes: The New Marketing Language

One of the most challenging responsibilities for many marketers is the ongoing requirement to track, test, and improve on industry trends for social ads. It is most likely one of the primary reasons you are reading this blog.

So, how to make money with social media advertising? It’s no rocket science; all you need to do is add some refreshments to your posts with interactive post ideas.

Today, we’ll look at emojis, memes, and GIFs to see if they’re worth being a part of the best social media ads and if should you include them in your social media marketing efforts.

These ‘visual emotions’ have been present since the very first emails, but we’ve only recently seen a dramatic rise in their use for business purposes.

The main reason for this is pretty straightforward: businesses and organizations have figured out that this could be a great way to connect and reach out to younger generations.

Plus, tons of graphics, content, and social ad campaigns work best with visuals, you can get ideas from there – but that’s all for now!

Let’s go through what are their new trends, how you may take advantage of them, and how you should implement them because there are several traps.


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What Exactly Are Memes?


A meme, in its most basic form, is a hilarious picture, video, or text circulated on the internet. The term was initially employed to refer to a unit of cultural information transmitted through imitation.

These units might be words, talents, concepts, or specific styles. The term “internet meme” first came into being in the early 2000s, and it refers to any kind of media that contains cultural info that’s usually spread through social media, emails, and websites.

Memes are becoming increasingly common in our culture. It’s how many people like to communicate—not just with their peers but with the rest of the globe. Social networking sites like Instagram, Facebook, and Snapchat have become a hub of different memes. 

Nowadays every 1 post of 5 is a meme, and that’s why Facebook ad memes have become so popular as it is known to be one of the biggest advertising platforms.

Here are some guidelines to remember while incorporating meme marketing:

Be Authentic:

While many individuals are sharing memes that aren’t their own on the internet, corporations don’t have this luxury. Brands must exercise caution when utilizing existing intellectual property from movies, television, and other media.

Show Some Heart:

Not all companies can use comedy as a marketing tool. If this does not describe you, consider making memes about helping others, self-care, or societal change. Remember that brand coherence is more essential than pop culture references.

Keep It Simple:

The most OK memes aren’t arrogant. Memes often have a sarcastic, world-weary tone packed with inside jokes and pop culture references.

What Exactly Are GIFs?

GIF is an abbreviation for Graphics Interchange Format. In layman’s terms, you have a collection of photographs stuffed into one file that is presented in sequence, resulting in animation.

GIFs have better engagement than photos and are far less expensive to generate than videos. It is a terrific resource if you want to make animated GIFs for marketing purposes.

We love GIFs and memes so much that we made a website called Things to Gripe, where we post memes in the form of GIFs and channel our everyday frustrations as content marketers in a helpful way.

Tell A Tale:

Storytelling is an integral part of marketing. Stories are a simple approach to demonstrate to a consumer why your message is necessary and relevant to them. 

On the other hand, customers’ short attention spans may make it difficult to tell a story. GIFs are a quick and easy method of using graphics to tell your marketing narrative.

Be Aesthetically Attractive:

GIFs take a bit more effort to create. Make sure you’re utilizing memorable photos that represent your business and are of sufficient quality to make the most of the additional time you’re putting into marketing.

Set The Tone:

Students are already using GIFs to express sentiments or emotions. Consider what feeling you want to elicit while producing social ads. 

Perhaps you have a bargain on game-day attire. A GIF commemorating the school spirit may be a fun way to social ads that help with the transaction.

What Exactly Are Emojis?


Emojis may be simple, humanizing, and straightforward to incorporate into social media posts. It’s really important to know if any of these emojis have any special meaning for college students. 

Do a brief web investigation before incorporating emoticons into your social media marketing. Once you know what the image means, use it to improve the reach and engagement of your article.

Don’t be excessively complicated: the message you’re attempting to express must be simple to grasp. Not everyone is patient enough to comprehend your signals.

Analyze Situation Before Using Emojis:

Because emojis are essentially lighthearted, cheeky, and casual, they should be avoided when dealing with serious matters or talking in strictly official settings.

On the other hand, you can efficiently use memes emojis to make your ad conversation more engaging and light-hearted. 

Less Is More:

Using too many emoticons might be distracting and shift the attention away from the message you want to communicate. Worst-case scenario, your audience may find it irritating.

Keep It Simple:

Too many emojis can be distracting and divert attention away from the message you wish to communicate. Worst-case scenario, your audience may find it irritating.

But don’t you think that knowing what your target competitors are doing will undoubtedly come in helpful when developing content with GIFs?

Want to know how much social ads are if you use an ad analytical tool?

Not to fear, we’ve got you covered.

Get Access To Competitor’s Ad Insights With PowerAdSpy


PowerAdSpy, as an AI-based advertising intelligence platform, empowers marketers to leverage the language of emojis, GIFs, and memes effectively in their social ad campaigns. 

It allows you to search hundreds of social media advertisements, bookmark them, and interpret your brand for free- including paid social ads. 

You may use keywords linked to your brand to look for social ads. The efficient use of technologies such as PowerAdSpy can simplify your responsibilities by supporting you in applying the four suggestions listed above. 

How PowerAdSpy Helps Harness the Power of Visual Content?

Competitor Analysis: 

PowerAdSpy allows you to monitor your competitors’ social ad campaigns and dissect their use of visual content, including emojis, GIFs, and memes. You can see which emojis, GIFs, or memes are resonating with their audiences and gain inspiration for your social ad campaigns.

Keyword Tracking: 

You can track specific keywords, including those related to emojis or popular meme phrases, to discover trending conversations and themes in your niche on social media. This allows you to create timely and relevant content for your audience. You can also determine the most important call to action for your niche. (You may draw your audience’s attention with a hilarious call-to-action meme button.)

Ad Creative Ideation: 

The platform provides access to a vast database of ad creatives, including those featuring emojis, GIFs, and memes used in social ads. Marketers can explore these creatives to generate fresh ideas and adapt successful approaches to their social ad campaigns. 

Ad Performance Insights: 

Analyzing the performance of social ads that incorporate visual elements is crucial for optimizing your campaigns. With PowerAdSpy, you’ll be able to monitor the click-through rate and conversion rate of these social ads, allowing you to adjust your tactics accordingly.

Ad Placement and Targeting: 

Discover where and to whom your competitors are displaying their visual content ads on social media platforms. This insight can inform your ad placement and targeting decisions, ensuring that your social ads reach the right audience effectively.

Integrating PowerAdSpy into your social advertising strategy can provide you with a competitive advantage in the continually changing landscape of digital marketing. 


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03 Best Tips For Using Memes, GIFs, and Emojis for Social Ads


When these tools are used effectively in your branding strategy, they may influence your brand. Among these advantages are:

Making Use of Psychology

You may think GIFs and memes are amusing and superficial. However, there is a science to employing them. Like GIFs and other video forms, video allows your brain to comprehend a message 60,000 times quicker than text. 

Memes dealing with current events frequently have an inside joke aspect to them. This “allows for some camaraderie among individuals who share them.” You want your audience to understand that you’re in on the joke.

Simple to Consume

When the material is easy to consume, it can reach more people online more efficiently. GIFs and memes are visually appealing, resulting in a “wow factor” that attracts viewers while communicating your message. 

People will likely make the most of any GIF or meme that corresponds with your content, whether it’s hilarious, clever, sarcastic, intelligent, urgent, or neutral in tone. 

This content marketing trend stays if you can establish a compelling context. Indeed, memes and GIFs are virtual presents that pique people’s curiosity in seconds.

Simple to Share

The internet has made it so easy to share stuff, and most people are always looking for something to post. You can easily share a meme or 

GIF as a post, comment, message, or even a card. The amazing thing about memes and GIFs is their power to grab your attention and make you feel something right away.

When you discover something intriguing, you will most likely share it with your primary group. People share what they find fascinating, whether a text-based meme or a visually striking GIF.

Off You Go!

As our digital culture evolves, the boundaries between the real and online worlds will become increasingly blurred and fluid, with one exploiting the power of the other to generate more compelling consumer content.

Emojis, memes, acronyms, GIFs, and other digital languages for social ads are more popular than one might imagine. They help us communicate more quickly and provide more emotion in our replies. 

It’s no longer a generational thing- we use emoticons at work, and every political decision becomes an instant meme. All of this raises the question, will you follow the crowd or leave your mark?