Evergreen Updated Guide For Instagram Ad Size

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Evergreen Updated Guide For Instagram Ad Size

Instagram ads have always been a savory advertiser’s dream because it give you the platform primarily used by mobile users, dropping other distractions on the screen and profoundly audience. Instagram ad size is a daunting task, and as time passes, numerous updates land every day, and the exclamation here is who will trace the moderation.

That’s why we come in. Let us give you the privilege of a bookmarking blog post that includes everything Instagram ad creation needs.

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What Size Should An Instagram Ad Be?

The dimensions of an Instagram Feed ad are 1080 x 1080 pixels. The Instagram story ad size is 1080 x 1920 pixels. But apart from sticking to the obvious ones, you have numerous options to use more than one ad type.

Here are the seven different Instagram ad types and their dimensions to stick to for the best outcomes from Instagram ads. Follow up on the list below;

  • Instagram Image ads
  • Instagram Video ads
  • Instagram Stories ads
  • Instagram Carousel ads
  • Instagram Slideshow ads
  • Instagram Explore Ads
  • Instagram Reels Ads
  • Instagram Collection Ads
  • Instagram Shopping Ads
  • Instagram Leads ads

Instagram Image Ads


Instagram is an ace platform for grabbing and attracting user’s full attention. It’s only one image at a time, scrolling social media platforms with the majority of feeds existing single-image ads.

Easier to say rather than do, is it? We are here to make things easier for you, harness yourself for upcoming guidelines we fetched for you.

Instagram Image Ad Size & Guidelines:

  • Landscape: 1200 x 628 pixels, aspect ratio 1.9:1
  • Square: 1080 x 1080 pixels, aspect ratio 1:1
  • Vertical: 600 x 750 pixels, aspect ratio 4:5
  • Formats should be either JPG or PNG
  • Files size should be 30MB max

Text Recommendations:

  • Primary text: 125 characters
  • Headline:40 characters
  • Hashtag: Max 30

Find and create the best Instagram ad performance and follow up the trending one with PowerAdspy.

Once you have learned the specified sizes and guidelines regarding Instagram ads. Grab your bags tightly, search, and pick out the best ads under your niche. Brace yourself for ads that give you better outcomes.

Instagram Video Ads

The ever-gained popularity of video content is constantly surging over Instagram. Staying on top of video content, make sure you use the correct sizes and specs.

Identical to the image content, video content also demands accurate ad size. Hence, there are many different aspect ratios, but we suggest going with the platform’s recommendations to ensure the perfect appearance across all the devices.

Instagram Video Ads Size & Guidelines

  • Recommended resolution: 1080 X 1080
  • Aspect ratio: 4:5
  • Recommended video formats include MP4 and MOV
  • Max video sizes for all formats is 30GB
  • Video length: max 2 minutes

Text Recommendations :

  • Primary text:125 characters
  • Hashtags: 30 Max

Instagram Stories Ad Sizes



Instagram stories are the best way to keep your fans and followers updated. Brands are crazier about Instagram stories ads as it more effectively drive user’s attention and can find the relative products tagged in the ads.

Ensure you are using the accurate  dimensions for your Instagram story, as mentioned below;

Instagram Stories Video Ads Dimensions & Guidelines

You will agree with us that 70% of Instagram story videos are watched with sound. Ensure your video drives the right message, all within the correct specs.

  • Instagram stories video and specs
  • Recommended resolution: 1080 x1080 pixels
  • Aspect ratio: 9:16
  • Format should be either MP4 or MOV
  • Maximum duration: 2 minutes
  • Max video size is 4 MB
  • Video sounds and creative captions are highly recommended

Instagram Carousel Ads Sizes



Facebook has carousel features too. However, Instagram advertising with the carousel option provides the opportunity for advertisers or brands to present multiple images or videos in one single slide ad.

Instagram Carousel Ad Images Dimensions & Guidelines

  • Recommended resolution : 1080 x 1080 pixels
  • Aspect ratio: 1:1
  • All formats should be either JPG or PNG
  • Max image size is 30 MB per image
  • Instagram allows 2-10 images per ad

Before bouncing to the carousel ads, maintain the right balance and avoid overdue the content for a single post.

Carousel Video Ad Specs

  • Minimum resolutions: 600 x 600pixels
  • Maximum resolutions: 1080 x 1080 pixels
  • Aspect ratio: 1:1
  • All formats should be MP4
  • Max video size is 4GB per video
  • Max video length is 60 seconds
  • Instagram allows 2-10 videos per ad

Instagram Slideshow Ads

Instagram Slideshow ads offer a dynamic way to present your message by combining up to 10 images or videos with accompanying sound in a single ad. They’re particularly effective for storytelling and showcasing multiple visuals within a single ad unit. Unlike carousel ads, Slideshow ads require minimal user interaction; viewers can simply watch as the content transitions seamlessly.

Instagram Slideshow Ad Specs

  • Maximum resolutions: 1080 x 1080 pixels
  • Aspect ratio: 1:1
  • File format should be in JPG or PNG
  • Sound File Format MP3, WAV, FLAC, OGG
  • Duration: max up to 50 seconds per image

Instagram Explore Ads

Instagram Explore ads appear within the Explore page, a personalized content feed for each user. These advertisements are highly effective for boosting brand visibility and connecting with a broader audience that’s genuinely interested in your company and its offerings.

Instagram Explore Ad Specs

  • Resolution: 1080 x 1080 pixels
  • Aspect ratio: 9:16
  • File type: JPG or PNG
  • Maximum file size: 30MB
  • Minimum width: 500 pixels

Instagram Reels Ads

Reels are really popular videos nowadays because lots of people like short videos. They are a fun and creative way to connect with your audience. When people watch your Reels, they may swipe up and go to your website or check out your products or services.

Instagram Reels Ad Specs

  • Minimum Resolution: 500 x 888 pixels
  • Maximum Resoultion: 1080×1920 pixels
  • File type: MP4, MOV
  • Aspect Ratio: 9:16
  • Primary text: 72 characters
  • Maximum video duration: 15 minutes
  • Maximum file size: 4GB

Also, note that Instagram reel ads can’t include animated GIFs, face or camera effects, product tags,  emoji sliders, quizzes, polls, music, or audio subjected to copyright.

Instagram Collection Ads

Instagram Collection ads are excellent for making exciting ads and displaying multiple products in one ad. Users can even buy the products right from the app. You start with a main image or video for your collection and then include a few more images of the products you’re selling. This way, you can showcase more of your products through single Instagram advertising.

Instagram Collection Ad Specs

  • Image file type: JPG or PNG.
  • Video file type: MP4, MOV, or GIF.
  • Resolution: 1080 x 1080 pixels.
  • Ratio: 1:1 or 1.91:1
  • Primary Text: 125 characters.
  • Headline: 40 characters.
  • Image maximum file size: 30MB.
  • Video maximum file size: 4GB.
  • Minimum image/video width: 500 pixels
  • Minimum image/video height: 500 pixels

Instagram Shopping Ads

Instagram Shopping Ads lets you display and advertise items from your product catalog right in the Instagram feed. These ads work well for anyone looking to boost sales and get people to buy things on Instagram without having to leave the app to make a purchase.

Instagram Shopping Ad Specs

  • Recommended resolution: 1080 x 1080 pixels
  • Ratio: 4:5
  • File type: MP4, MOV, or GIF
  • Maximum video duration: 60 minutes
  • Maximum file size: 4GB
  • Minimum width: 500 pixels

Instagram Lead Ads

Instagram lead ads help to collect valuable information from prospects without leading them off the Instagram platform.

Instagram Lead Ad Specs :

  • Caption: up to 125 characters
  • Media type: image
  • Recommended ad image size: 1080 x 1080 or 1200 x 628 pixels.
  • Image format: JPG OR PNG
  • Max. file size: 30MB

Instagram is not just about conquering and updating yourself with the dimensions. Sometimes most creative content goes in vain if you are not confident about your niche and fail to keep up with the trends.

PowerAdspy is a reliable Instagram ad spy tool that lets you search all the trending ads around the globe. It adequately improves your social advertising by giving you access to search by keywords, domain, advertiser, comment, and landing page text.

We all are humans and, at some destined phase forming and formulating ad campaigns can be such a daunting task. That is where marketers and all businesses keep their trust in ad competence tools.

Why Follow The Instagram Ad Sizes and Guidelines?


You might be wondering if it matters not to follow up on the sizes or submit an ad with the texts. Allow us to enlighten you on why it is crucial to follow Instagram ad sizes in a few points.

Facebook Will Deny Your Ads Automatically:

We are talking about Instagram, so why worry about Facebook? Remember, Facebook owns Instagram, meaning you have to create your Instagram ads on the Facebook platform. So if you do not follow Instagram ad size guidelines, Facebook could deny your ads.

Your Ads Will Appear Skewed And Spammy :

If you do not follow the Instagram ad size, your content will appear grainy, spammy, and skewed. Instagram decided the ad sizes for a reason, right? So, for better outcomes and high-performance ads, follow the size guidelines. Your money should not go in vain.

Chance To Be Ineffective:

Users likely won’t trust a product that appears spammy and grainy. That is why you should choose images and videos with the following Instagram ad sizes and specs.

Instagram Ad Best Practices



Success on Instagram ads depends on a little more than following perfect-sized images. Other practices need attention while creating the campaigns to ensure that ads are relevant to the target audience and bring a better graph of ROI.

Choose Your Target :

Instagram utilizes Facebook’s specific targeting system. You can target the audience in the digital sales funnel. It eases the creation of ads that are most relevant to your audience.

Be Unique :

Your images and videos should capture user attention, which is vital. Talking about your product can solve the pain. Unique content will go a long way in driving actions.

Tell Stories:

Stories’ secret superpower, this will give them a quick, short update to the target audience. Customer testimonials also work well for the audience.

Read More Blog: 

How To Use Instagram Ads More Effectively

A Comprehensive Guide to Instagram Advertising 2023

Curation Of Hashtags | Tips For Hashtags Analytics

Wrapping Words

Instagram ad sizes can drive organic traffic and give outstanding results. When used accurately, they attract highly qualified leads and sales at a relatively low cost.

There are plenty of ad formats to choose from, which means that you can create different content and visuals to take the Instagram ad size into account. While we encourage you to run tests to determine the audience response, always ensure that the content’s visuals remain appealing and in perfect dimension.

In search of creative and well-performing ads under your niche? With seamless filters, you can narrow your search to your desired results. Try PowerAdspy today!

What do you think of Instagram ads? Are you the one who loves visually appealing ads or the ones who directly close the ads? Share your views in the comment section below.