Evergreen Updated Guide For Instagram Ad Size

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Evergreen Updated Guide For Instagram Ad Size

Instagram ads have always been a savory advertiser’s dream because it gives you the platform primarily used by mobile users, dropping other distractions on the screen and profoundly audience. Instagram ad size is a daunting task, and as time passes, numerous updates land every day, and the exclamation here is who will trace the moderation. 

That’s why we come in. Let us give you the privilege of a bookmarking blog post that includes everything Instagram ad creation needs.

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What Size Should An Instagram Ad Be?

The dimension of an Instagram Feed ad is 1080 x 1080 pixels. The Instagram story ad size is 1080 x 1920 pixels. But apart from sticking to the obvious ones, you have numerous options to use more than one ad type.

Here are the seven different Instagram ad types and their dimensions to stick on for the best outcomes from the Instagram ads. Follow up the list below;

  • Instagram Image ads 
  • Instagram Video ads
  • Instagram Stories ads
  • Instagram Carousel ads 
  • Instagram News feeds ads 
  • Instagram Leads ads 

Instagram Image Ads 


Instagram is an ace platform for grabbing and attracting user’s full attention. It’s only one image at a time, scrolling social media platforms with the majority of feeds exists single image ads.

Easier to say rather than doing, is it? We are here to make things easier for you, harness yourself for upcoming guidelines we fetched for you.

Instagram Image Ad Size & Guidelines:

  • Favorable resolution : 1080 x 1080 
  • Favorable aspect ratio:1:1 
  • Formats should be either JPG or PNG 
  • Files size should be 30MB max

Text Recommendations:

  • Primary text : 125 characters 
  • Headline :40 characters 
  • Hashtag : Max 30

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Once you have learned the specified sizes and guidelines regarding Instagram ads. Grab your bags tightly, search and pick out the best ads under your niche. Brace yourself for ads that give you better outcomes.



Instagram Video Ads

The ever gained popularity of video content is constantly surging over Instagram. Staying on top of video content, make sure you must use the correct sizes and specs. 

Identical to the image content, video content also demands accurate ad size. Hence, there are many different aspect ratios, but we suggest going with the platform’s recommendations to ensure the perfect appearance across all the devices.

Instagram Video Ads Size & Guidelines 

  • Recommended resolution : 1080 X 1080
  • Aspect ratio: 4:5 
  • Recommended video formats include MP4 and MOV
  • Max video sizes for all format is 30GB
  • Video length: max 2 minutes 

Text Recommendations :

  • Primary text :125 characters 
  • Hashtags : 30 Max

Instagram Stories Ad Sizes


Instagram stories are the best way to keep your fans and followers updated. Brands are crazier about the Instagram stories ads as it more effectively drives user’s attention and can find the relatively products tagged in the ads.

Ensure you are using the accurate  dimensions for your Instagram story, as mentioned below;

Instagram Stories Video Ads Dimensions & Guidelines 

You will agree with us that 70% of Instagram story videos watched with sound. Ensure your video drives the right message, all within the correct specs.

  • Instagram stories video and specs
  • Recommended resolution : 1080 x1080 pixels 
  • Aspect ratio: 9:16 
  • Format should be either MP4 or MOV
  • Maximum duration: 2 minutes 
  • Max video size is 4 MB
  • Video sounds and creative captions are highly recommended

Instagram Carousel Ads Sizes 


Facebook has carousel features too. But, Instagram advertising with the carousel option provides the opportunity to the advertisers or brands to present multiple images or videos in one single slide ad.

Instagram Carousel Ad Images Dimensions & Guidelines 

  • Recommended resolution : 1080 x 1080 pixels 
  • Aspect ratio: 1:1 
  • All format should be either JPG or PNG 
  • Max image size is 30 MB per image 
  • Instagram allows 2-10 images per ad

Before bouncing to the carousel ads, maintain the right balance and avoid overdue the content for a single post.

Carousel Video Ad Specs

  • Minimum resolutions : 600 x 600pixels 
  • Maximum resolutions :1080 x 1080 pixels 
  • Aspect ratio : 1:1 
  • All format should be MP4 
  • Max video size is 4GB per video 
  • Max video length is 60 seconds
  • Instagram allows 2-10 videos per ad

Instagram Lead Ads

instagram-ad-sizeInstagram lead ads help to collect valuable information from prospects without leading them off the Instagram platform.

Instagram Lead Ad Specs :

  • Caption: up to 125 characters 
  • Media type: image
  • Recommended ad image size : 1080 x 1080 or 1200 x 628 pixels.
  • Image format: JPG OR PNG 
  • Max. file size: 30MB

Instagram News Feed Ads


Instagram news feeds ads can come in three different formats: landscape, square, and vertical. These are the best and ideal sizes.

Instagram Newsfeed Ads Dimensions & Guidelines;

  • Landscape images ad sizes should be 1200 x 628 pixels. 
  • Aspect ratio:1:9:1
  • Square images should have an aspect ratio of 1:1 and with 1080 x 1080 pixels. 
  • Vertical images ad sizes should be 600 x 750 pixels, with an aspect ratio 0f 4:5

Instagram is not just about conquering and updating yourself with the dimensions. Sometimes most creative content goes in vain if you are not confident about your niche and fail to keep up with the trends.

PowerAdspy is a reliable ad intelligence tool that lets you search all the trending ads around the globe. It adequately improves your social advertising by giving you access to search by keywords, domain, advertiser, comment, and landing page text.

We all are humans and, at some destined phase forming and formulating ad campaigns can be such a daunting task. That is where marketers and all businesses keep their trust in ad competence tools. 

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Why Follow The Instagram Ad Size and Guidelines?


You might be wondering if it matters not to follow up on the sizes or submit an ad with the over texts? Allow us to enlighten you on why it is crucial to follow Instagram ad sizes in a few points.

Facebook Will Deny Your Ads Automatically:

We are talking about Instagram, then why worry about Facebook! Remember, Facebook owns Instagram, meaning you have to create your Instagram ads on the Facebook platform. So if you do not follow Instagram ad size guidelines, Facebook could deny your ads.

Your Ads Will Appear Skewed And Spammy : 

If you do not follow the Instagram ad size, your content will appear grainy, spammy, and skewed. Instagram decided the ad sizes for a reason, right! So, for better outcomes and high-performance ads, follow the size guidelines. Your money should not go in vain.

Chance To Be Ineffective:

Users likely won’t trust a product that appears spammy and grainy. That is why you should choose images and videos with the following Instagram ad sizes and specs.

Instagram Ad Best Practices 


Success on Instagram ads depends on a little more than following perfect-sized images. Other practices need attention while creating the campaigns to ensure that ads are relevant to the target audience and bring a better graph of ROI.

Choose Your Target : 

Instagram utilizes Facebook’s specific targeting system. You can target the audience in the digital sales funnel. It eases the creation of ads that are most relevant to your audience.

Be Unique :

Your images and videos should capture user attention, which is vital. Talking about your product can solve the pain. Unique content will go a long way in driving actions. 

Tell Stories:

Stories secret superpower, this will give them a quick, short update to the target audience. Customer testimonials also work well for the audience.


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Wrapping Words 

Instagram ad sizes can drive organic traffic and give outstanding results. When used accurately, they attract highly qualified leads and sales at a relatively low cost.

There are plenty of ad formats to choose from, which means that you can create different content and visuals to take the Instagram ad size into account. While we encourage you to run tests to determine the audience response, always ensure that the content’s visuals remain appealing and in perfect dimension.

In search of creative and well-performing ads under your niche? With seamless filters, you can narrow your search to your desired results. Try PowerAdspy today!

What do you think of Instagram ads? Are you the one who loves visually appealing ads or the ones who directly close the ads? Share your views in the comment section below.