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Best Free Facebook Advertising Tools

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Best Free Facebook Advertising Tools

Facebook is all the rage at the moment when it comes to efficient online marketing, and for good reason. The social platform has 1.47 billion active users that visit the site every day. It’s only natural for businesses to want to take advantage of this insane traffic source. However, many small business owners cannot afford to spend money on advertising campaigns and instead count on free Facebook advertising tools to do the job.

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More Leads and Increased Revenue With Free Facebook Advertising

With Facebook advertising, businesses have the opportunity to connect with all the right people on any type of device. What’s so great about advertising on Facebook is that the platform offers multiple layers of targeting. This means that companies can maximize ROI by focusing on exactly the right audience for their business.


There are all kinds of marketing tools available at the moment, some of which are free. These tools help you build, test and even schedule your ads, saving you time and money in the process. Successful ad campaigns result in:

  • increased brand awareness;
  • more leads;
  • higher conversion rates;
  • increased revenue as purchase volumes also increase.

Here are the best free Facebook advertising tools to consider if you want to promote your business but don’t want to break the bank.

Best Free Facebook Advertising Tools

Here are some remarkable tools for Factbook ads that you need to consider.

Facebook Ads Manager

The most intuitive thing to do when thinking about starting a social media ad campaign is to turn to Facebook itself for advice and guidance. This is the most basic free Facebook advertising tool. But it’s a good place to start for small businesses. It enables you to create and manage targeted ads, see how your ads are performing, set your budget, see payment history and update your billing information.


This free tool is one of the best Facebook ad creation platforms available today. It includes more than 135,000 Facebook ad examples. Its initial purpose was to create multiple ad variants for testing.

Even if it’s a free tool, AdEspresso comes with some great features. First, there is the search function which allows you to browse through the plethora of ads. You can even filter them by setting your own search criteria. The fact that it offers variety is another plus.

Additionally, it offers tracking, scheduling, ad management, and analysis. Besides that, businesses will be able to spy on their competitors’ ad campaigns and try to get ahead of them.


Canva is a tool that helps you attract new customers with eye-catching Facebook ads. It is a general graphic design service with a large photo library (over one million pictures you can choose from for your ad).

The tool includes online Facebook ad templates. It will allow you to create several variants of your image to test before finishing the ad. Among its best features, we can mention drag-and-drop functions, lets you design customizable grids, offers transparent images and speech bubbles. And since Facebook ads need to include more visuals than text, you will certainly grab attention with the beautiful imagery from Canva.

Connection Facebook Ad Keyword Search

This is another free Facebook advertising tool that comes with a keyword and interest search function. It’s completely free and easy to use, being available via your Facebook account. The list of ad results is quite comprehensive. You’ll get a good idea about which keywords work and which not.

Given that the aim of the tool is for you to focus on the right audience for your business, it provides you with alternative suggestions of keywords that might be more relevant to your audiences.


ShortStack is an excellent advertising tool for brands that want to get more leads and add other campaigns to their Facebook page. The tool offers a series of templates you can choose from. There is also the option to create your own campaign from scratch.


With ShortStack, businesses will be able to:

  • collect customer information;
  • attract more followers;
  • send custom, automatic emails to potential customers;
  • filter the followers’ list so that the right message gets sent to the right people.

This Facebook advertising tool can be used for free for unlimited time. Those who want access to more features can upgrade to a premium account.


This is the perfect tool for free Facebook advertising aimed at businesses and individuals who want to manage multiple networks, schedule content, and engage with their audience using one single platform.

Hootsuite is a simple-to-use tool used by millions of brands and individuals to schedule updates on social media. However, this is not all it can do for your business. Actually, with this tool you will be able to create, monitor, analyze, and optimize your Facebook ads with ease.

Some of its top features include the ability to create and edit ads with just a few clicks and offers assistance to define goals for your ads. It also helps you optimize your marketing campaign for maximum results. Moreover, it includes advanced ad management features and allows you to manage up to three social media profiles in one place.

With the Free plan offered by Hootsuite, businesses get 2 RSS feed integrations, access to Online Help Center, 30 scheduled messages, more than 150 free and paid apps that you can integrate into your dashboard. There are also free social media courses.

Free tools offer basic features

Nowadays, Facebook advertising is crucial for any business, regardless of its size. The social media platform offers a competitive marketing landscape. Businesses and brands have the chance to get their messages across to the right people based on age, location, gender, interest, and other parameters.


Free Facebook advertising tools are a godsend for small businesses that cannot afford a generous budget for advertising. They help them be visible on social media. However, the brands that use free tools should be aware that these have their limitations, meaning that they only offer basic features. Brands looking for more advanced and sophisticated ad campaigns should consider upgrading to a paid plan.


It is not even necessary to consider a huge amount in order to test a paid tool. With PowerAdSpy, for example, you get the chance to try it for just 1$. This way, you can decide if it is worth investing your money in the long run and which benefits you can enjoy compared to the free tools.

Also Read:

9 Remarkable Tools For Facebook Ads That’ll Save You Time and Money

9 Facebook Ad Tools To Save Your Time And Money


In conclusion, leveraging free Facebook advertising tools is a smart strategy for small businesses aiming to maximize their online presence without breaking the bank. These tools offer essential features such as ad creation, management, and analysis, empowering businesses to reach their target audience effectively. While free tools provide a solid foundation for digital marketing efforts, businesses should recognize their limitations and consider upgrading to paid plans for more advanced functionalities.

Ultimately, the diverse range of free tools available ensures that businesses of all sizes can harness the power of Facebook advertising to drive growth and success in today’s competitive landscape.