Facebook Business Manager: 06 Best Practices For Your Business
The Facebook Business Manager has been created with the goal of making your Facebook ads account and Facebook pages more secure. For instance, some companies often need to share their Facebook pages and Facebook ad accounts with employees, third-parties or even contractors.
Sharing this information with such people is always risky and there needs to be a certain amount of control in order to stay safe. What if an employee decides to spend $10,000 in a day? How would you react? Probably not well.
Prior to having the Facebook business manager, most Facebook ad accounts had low budgets. People even had the option of linking their personal Facebook accounts with their Facebook pages and Facebook ad accounts.
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In reality, even for small companies, this created a problem. For instance, if the Facebook ad manager left the company then the company in question was forced to create a new ad account from scratch. All the data & optimization of the old Facebook ad account is gone.
What is Facebook Business Manager?
As the name suggests the Facebook Business Manager makes it easier to manage ads, accounts, business pages and people playing a role in managing the Facebook business page.
The best advantage of the Facebook business profile is it is a one-stop solution for all Facebook marketing activities. The same profile can be accessed by the number of other users with controlled access as per their role and requirement.
The same platform can be used to manage the business at other platforms like Instagram. Let’s find out how to set up a Facebook business account for free.
The Facebook business profile provides detailed reports that make it easier to measure Facebook advertising performance. It helps in making desired changes in the Facebook promotion effort that makes it more result-oriented.
How To Get To Business Manager on Facebook?
If you want to access the Facebook Business Manager login using your personal account, all you need to do is visit the business.manager.com and follow these smooth steps:
- Head over to business.manager.com if not already done
- Hit the create an account
- Enter your personal login information
- Add the following information: name of your business, primary Facebook page, your name, work email and address. Don’t worry if you haven’t created a Facebook page yet you can create one after.
- Create business and launch the Business Manager tutorial which we recommend you follow along if it’s your first time.
- Add your employees or anyone who needs access to your Business Manager account.
- After you have successfuly moved your Facebook page and Facebook ad account to the Facebook business manager, you will see a new option on the right drop down box called “Business Manager”.
- By clicking on your company name there, you will be redirected to the Business Manager to see all the assets you’ve added.
- After that, you’ll be able to go through the entire Business Manager by selecting the ad account, page, product catalogue, audience insight and much more.
6 Best Practices for Managing Your Facebook Business Page:
For many businesses, social media is a big mystery. Many businesses cannot see the value in it and so they throw it to the side. That is a mistake. Millions of potential customers use social media every day to connect with family, friends, and business. A business that fails to include social media in their marketing plans is missing out on a huge opportunity to connect with their customers and secure new ones.
1. Be Engaging:
It is arguably one of the most important rules about using Facebook. With each update that you post on your page, your goal should always be fostering engagement with your followers and future followers. It is not enough to post opinions and general statements. The post should either aim for an emotional response, catch their attention, or motivate them to take action.
2. Develop a Posting Strategy:
It is not a good idea for any business to take on social media without a plan or goals in mind. Businesses must develop a clear and simple plan of attack for their pages. Businesses should determine the kind of identity and tone they want to establish on their pages. It should also determine the kinds of content it needs to develop to get the best reaction from its fans and potential followers.
It is important for a business to come up with a plan and perhaps a posting calendar at least a month in advance. It is a great opportunity to map out the days of your upcoming promotions and sales. There are many benefits to posting ahead of time. It allows you to free up your time. If you know ahead of time when you will have posts, it allows you to be ready to respond to any comments. Plus, it frees up time to post about trendy things that may suddenly appear.
3. Be Personable:
Social media is exactly what the name implies. It is for businesses and people to be social and communicate with each other casually. When people use social media, there is an expectation that people talk to one another naturally. That extends to businesses too. People want businesses that seem human and engage with them. That is why it can be okay to talk about current issues as long as they are relevant and appropriate. Each post should be personal. For example, a post should be written in a way that makes customers want to reply and engage.
Here is an example:
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Customers who see the second post are more likely to engage with the 2nd post than with the first post. They would be interested in what the model is wearing and put themselves in her shoes. The more personal the post, the more it gives your brand an identity and a personality. Fans and followers connect better to those kinds of posts.
4. Take Advantage of Facebook Ads:
There is no escape. If you want to build a brand on Facebook, you will need to use Facebook Ads. It is such a vital part of Facebook and your marketing plan. There are cases where things go viral, but that is the exception, not the norm. Intelligent page owners invest their money in ads to find the best and qualified potential customers.
Include a budget for Facebook in your marketing plan. It is well worth it.
Talking about ads, how do you get the best ads for your next ad campaign?
If you are tired of searching for the winning ads, maybe it’s time to use PowerAdSpy!
PowerAdSpy is the most powerful social media ads analytics tool, which will improve your overall social media ad campaigns. It can find hidden niches and lucrative opportunities for you, eliminating all the trouble of content creation, identifying campaign targets, niche research, and more.
It offers you the power to create ads for Facebook, Instagram, Google, YouTube, and various other platforms.
Filter By Ad Positions:
It provides full control to research many ads, you can segment the social ads based on the position news feed and side location to see which performs well in your niche to best conversions.
It provides detailed ad analytics and allows you to see real-time engagements by visiting live ad posts directly from the platform.
Bookmark The Best Ads:
You can bookmark ad concepts that you would like to use in your forthcoming ad campaigns, and they will be added to your personalized Ads inventory.
Powerful Search Algorithm:
PowerAdSpy helps you find the ads suitable for your business, popular keywords/phrases/terms within ads. You can also short those ads by date, shares, likes, and comments to easily find the best ads to grow your campaign.
Combination Of Videos & Image Ads:
PowerAdSpy has the fastest-growing section of Social Video Ads to offer insights into what kinds of video ads your audience responds to and also allows you to download them for your ad campaigns.
Hashtags are still relatively new to Facebook. However, it is a great way to reach people who are looking at posts in your topic or trending topics. Still, hashtags are different on Facebook than on other platforms like Twitter. Here are some things to avoid if and when you decide to use them.
- Don’t use them in every post.
- Don’t just add random hashtags in your post as a way to sneak into a result search.
- Don’t use hashtags senselessly like using hashtags for words like #awesome.
- Never stuff you post with hashtags. It is not necessary, and it can be unsightly. One hashtag should be enough.
6. Keep an Eye On Your Page Insights:
The word analytics is enough to send people running and packing for the hills. However, analytics is your friend, not something to be feared. Checking on your page analytics allows you access to an in-depth look behind the scenes. Facebook has worked hard to make analytics easier to understand and give you an edge when you develop new strategies and calendars.
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The Facebook Business Manager is an extremely useful tool for businesses that are active on the platform and manage multiple ad accounts or pages. It can help you manage your marketing and advertising activities from a single dashboard. I hope It was helpful. If there’s something we missed out, let us know in the comments below!