In social media marketing, the psychology of the audience plays an important role to enhance the conversion for the business. Nowadays, companies can make use of emotional tactics to grab the attention of their social media audience. Evidently, marketers have also realized the fact that emotional triggers can be an essential part of their marketing […]
Do you know why video advertising is getting more popular? Nowadays, most brands are mapping video ads in their marketing strategy. Earlier marketers only relied on YouTube channels, but now with Facebook, they have another option with a video marketing platform. After YouTube, Facebook has become the top platform for video ads. While on some […]
Instagram has amazingly outperformed many social media platforms within the last few years. And presently, it is shining like a star with 1 billion monthly active users under its territory. Instagram has also successfully changed its outlook in the eyes of people from just being a photo-sharing platform to a reliable business marketing tool. Every […]
Without a doubt, the completion of business nowadays requires blood, sweat, and tears. People believed that it’s all about work as a busy beaver. However, this is not entirely true! Various aspects of the business like Marketing need clever work more than hard work. No wonder, social media marketing has become the deciding factor regarding […]
Every business competes for attention. With so many brands online, the ones that understand their competition stand out. Spying on social media gives businesses a smart edge. It reveals what others are doing, what works for them, and where there’s room to outperform. Monitoring competitor activity used to feel intrusive. Today, it’s simply a good […]
