Social advertising is the process of creating and running ads to reach your target audience via Facebook video, messaging apps, outside apps and websites, and news feeds. Social advertising helps brands generate leads, boost brand awareness, and get more sales. Advertising on social media platforms is extremely effective and drives both engagement and conversions because […]
Where are most of your potential customers hiding? If you know, then it is good. If not, here’s a hint – It is one of the most popular social media platforms. Yes! It is Facebook, with more than 2.8 billion monthly active users. Businesses are trying to thrive on social media platforms, and mastering the […]
So, you have an organization, is making products for your customers but you have no clue how to go about knowing who your customers are, or what their tastes, preferences are. How do you design a product and put it out there without knowing if there are people in the audience fit to use […]
The FB Ad Library is like a gold mine for marketers. Facebook created the tool for better transparency and allowing access to all the information about the ongoing ads. Since the launch, it has allowed everyone to know what kind of information is spreading every day. But it is more than that, this tool has […]
What is the most important thing for growing your business? Creating an audience! And if you want your audience to connect with your business, you need to connect with them first. Most social media engagements are seen and experienced on Facebook, this platform plays a vital role in marketing your business on social media platforms. […]
