When was the last time you checked on your competitors? Are they up to anything new? What are the strategies they are using for marketing campaigns? If you are not up to date with your competitor’s activities, then you might fall behind. Conducting a competitor analysis is essential for getting an edge over your competitors. […]
Where are most of your potential customers hiding? If you know, then it is good. If not, here’s a hint – It is one of the most popular social media platforms. Yes! It is Facebook, with more than 2.8 billion monthly active users. Businesses are trying to thrive on social media platforms, and mastering the […]
How quiet do you know your competitors? Is there something new they are working on? How well established are they in the industry? What is the current strategy they are using? If you know all these, then you are on the right path. But if not, then maybe you should. Tracking competitors and their strategies […]
The FB Ad Library is like a gold mine for marketers. Facebook created the tool for better transparency and allowing access to all the information about the ongoing ads. Since the launch, it has allowed everyone to know what kind of information is spreading every day. But it is more than that, this tool has […]
Targeting competitors’ audience is one of the best possible ways to enhance brand awareness, generate sales and leads for your business. On platforms like Google and Bing, you can directly run ad campaigns targeting the same audience as your competitors. But that doesn’t imply you can do the same on a social giant platform like Facebook. […]
