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Instagram Video Ads – The Complete Guide for Marketers

A picture is worth a thousand words and a video is worth a thousand pictures! Though, video may have killed the radio star but, it’s working really very good for Instagram. When Instagram Videos were first launched in the year 2013, users acted immediately and uploaded over more than 5 million videos to this platform […]

facebook-marketing

Easy To Follow 05 Steps Facebook Marketing Strategy That Works!

Thinking of getting started with online trading? If yes, you may have possibly heard that you need to ensure that your brand is on Facebook. In recent days, Facebook has been swaddled in defamation. Nevertheless, it is observed that there is no less in a number of Facebook users to date. Rather, people have started […]

Average Position Metric: Things You Need To Know!

Have you heard the buzz about bidding farewell to the average position metric in the world of online advertising? If not, don’t worry! We’re here. The average position metric has long been a staple in understanding where your ads show up on search engine results pages. However, recent changes in advertising platforms like Google Ads […]

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How To Improve Your Facebook Ads Relevance Score: 04 Best Strategies That Work!

Every single virtuous advertising platform on the web has some basic parameters to specify the ad quality. These metrics are used to determine the success of your ads on that particular platform. There are numerous online advertising platforms available, Google and Facebook being on top of them. The metric by which ad quality is measured […]

facebook canvas ads

Facebook Canvas Ads: Specs & Tips

Facebook has recently launched a new mobile-friendly ad format which is commonly known as “Canvas”. It is also known as Instant Experience, but I prefer it calling Canvas, for the sake of conciseness. Canvas Ad acts as a very powerful tool, especially for brands hoping to capture their mobile-only-audience attention in a very creative way. […]