Instagram Account Types: What’s The Difference Between Personal, Creator, & Business
Most of you may already know that Instagram offers 3 types of accounts on its platform- personal, creator, and business. Their name itself explains as each of these accounts offers different kinds of services.
Starting with the right profile type is the key to determine your success strategy on Instagram. To help you further, here we have broken down each profile type so that you can opt for the most suitable match. Also, explained the pros and cons of why to opt for an Instagram account type- personal, creator, or business profile. So without further ado, here we go!
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What to Choose: Instagram Account Types- Business, Creator or Personal Profile?
If you have just started on Instagram, by default, every user has a personal account. From the word ‘personal,’ you might have guessed it right. It is for your personal use. To access those features, you need to switch to a business or a creator account. Additionally, with a personal account, you won’t be able to use contact buttons on your profile, gift cards, delivery stickers and swipe up option in your stories.
But on the bright side, there are some benefits of personal accounts as well. They have more options with music while creating reels and story videos. And with a creator or business account, there is no option to keep it private. All the more, the best thing about having a personal profile is that you have the choice to switch with either a business or creator account.
However, if you are looking to promote your business through Instagram marketing, then going for the professional account (Business/Creator) is the right option for you.
Business Account VS Creator Account-
Under the professional Instagram account section, you have two options – business and creator. Both of these profiles get you the benefits of having access to Instagram insights, a contact button on your profile, swipe up on stories, and many more things. Also, you can collaborate with other creators for leveraging your posts as branded content on Instagram.
Whether you want to go with a business or a creator profile, the right option for you depends upon how you use Instagram. Here we have got you a few things that you must know before switching to a professional Instagram account type.
Instagram Business Profile Features-
If you switch to a business Instagram account type, you can access many features that may help you with your Instagram marketing. For example, you can even access API features, get advanced insights, use Instagram shopping and auto publishing features, etc.
- Instagram Insights:
One of the biggest perks of switching to a business account is to have access to Instagram insights. It will help you to break down your path towards improving your Instagram strategy to grow your business. Using insights, you can check the performance of your Instagram posts which includes the number of followers, views, engagement, reach, impressions, website clicks, and email clicks on your posts.
These analytic data help you gauge the growth so that you can make further improvements. Also, you have the demographic data about your followers, such as age, gender, location, and activity peaks which you may target to win more ROI for your business (✌️).
If you also want to sneak on the insights of your competitors on Instagram, you can utilize the powerful ad intelligence solution PowerAdSpy to get quick insights and engagement details. There you can compare and analyze your own strategies to bring out a better campaign out of the box📦.
- Instagram Advertising:
Now, coming to the second most exciting feature is its paid advertising option. So with a business profile on Instagram, you can access the ad manager feature on Facebook. There you need to select an objective that supports Instagram as placement, fill in all the other details of your ad set. And you are ready to go. Quite simple. Isn’t it?
Want to learn more about Instagram ads, then check out this blog post on 👉how to create Instagram ads.
- Instagram Shopping & Checkout Feature:
Having a business account gives you the advantage to sell your stuff on Instagram. That means now you can add buttons linked to your website to direct traffic there and increase conversions in your business. The people engaging on your posts may also click on that to actually purchase from your website.
And it’s not the end! Instagram has also globally introduced the feature called Instagram checkout, which allows you to sell your products directly within Instagram itself. Isn’t that cool (😎) option?
- Branded Content Approval:
As a brand owner, you have the option to partner with other creators and allow them to tag your brand name on their posts. There you have the ability to allow creators who want to tag your brand in their posts.
To set this feature, go to your profile, tap on the 3 line menu. You can see the Business option, click on that. Now you can see the option for branded content. There you have a toggle button to switch on “Request Approval” from creators who want to tag your brand. Also, you can create a list of “Approved accounts” whom you have already allowed tagging your brand name.
- Swipe-Up On Instagram Stories:
Want to give links to your Instagram stories? Then you need to have at least 10k followers on your Instagram business profile. Using this feature, you can redirect users who watch and engage on your story posts. Especially considering the engagement, this option can bring you more clicks and conversions for your business.
- Promote Your Posts:
After setting a business profile, now you are ready to create paid Instagram ads. However, there you also have the option to promote your older posts within the app only. It is quite similar to the idea of boosting a post view on your Facebook page.
If you are running out of ideas with new creatives, you can use this feature to promote your posts and gain more engagement on your profile 👍.
- Quick DM Replies:
Having a popular business account means a lot of DMs that you need to reply to. It’s not possible to reply to each and every message. You can use the Quick Replies feature to save both your time and effort.
Using these features, you may sort out the most frequently asked queries of your followers. Replying to followers is also very important, as it shows your dedication towards the audience. And it would help you to win more loyal customers.
To access the quick reply option, open your profile page. Go to the 3 lines menu, tap on the Settings option. There you will find the Quick Replies option. After opening Quick Replies, tap on the “+” button to create new replies. Now you are ready to use these shortcut options to reply to DMs without doing much by yourself. So just relax!😌
- Auto Publish Option
If you don’t have a business account on Instagram, you can only schedule up to a single post. So, to access auto-posting options on Instagram, switch to a business profile. And guess what! You don’t even have to open your Instagram app to schedule your post.
Using the social media automation tools like Hubspot, Socinator, or Later you can plan and schedule your posts in advance based on your preferred date and time on the calendar.
Instagram Creator Profile-
Most of the features on a creator profile are the same as on the Instagram business profile. However, there are some differences as well. For example, creators can also do shoppable posts, but it’s called shopping for creators. But there are some downsides, as you can’t auto-publish multiple creatives without having a business account.
- Shopping For Creators:
With this option available, now creators have the ability to create a post and tag the relevant brands directly from their own accounts. Of course, you need to get approval from the brands as well.
- Creator Studio Dashboard:
This section is similar to the analytics available on the Instagram business profile. Using the creator studio dashboard, you can track your followers’ growth and engagement on your posts. By following the metric, improvise your Instagram strategies so that you can get better reach and engagement.
Besides, two most of the features on business and creator accounts are the same. Like with business accounts, you can also label your profile as Artist, Blogger, Entrepreneur, etc.
How To Switch To A Professional Instagram Account Type?
- Open your profile and tap on the three-line menu option in the top right corner.
- Select the “Settings” option and then tap on Account.
- There you will find the option Switch to a professional account. And tap on continue.
- On the next page, you will be asked to opt for a Creator or Business account.
- Let’s suppose you have selected a Business account.
- Next, it will ask you to fill in your business details.
- After that, you will get the option to connect with your Facebook page. If you don’t have a Facebook page, you can create one. Tap on Next to continue.
There you are ready to start with your Instagram business account.
As a marketer, you would most likely go with a professional Instagram account type. However, there are still some privileges to having a personal profile. So before opting for any one of the Instagram accounts – Personal, Business, or Creator, you should consider which one is right for you.
Also, you can utilize the PowerAdSpy tool to check and learn from other expert creators and popular brands’ Instagram posts. If you like this blog post, then please don’t forget to share.