Facebook analytics is no longer available as of July 1, 2021. Facebook retired Facebook analytics tools as part of an initiative to consolidate business tools.

Businesses need analytics data to refine strategy, measure its ROI (return on investment),  understand the performance of their content, how the audiences react to messages, and if they need improvement.

Facebook Analytics gives complete insights/ data, tracks likes, Facebook page analytics, and monitors the audience’s interaction with a business page on Facebook. This structured approach is essential to make sure that the Facebook algorithm works best for their business.

Facebook’s announcement may have raised new challenges for a lot of marketers.

There are other alternative business tools to help you understand your performance, strategy, presences and activities on Facebook including:

Facebook Business Suite-

All-in-one space for all Facebook marketing activities to see insights for both organic and sponsored content. Allows managing your Facebook and Instagram business accounts to provide detailed insights about your audience, content, and trends.

Creator Studio-

One great thing about this tool is it gives in-depth details about the performance of the content. It measures specific Facebook metrics that are not available in the Facebook Business Suite but are helpful to understand the customer’s sentiment(like loyalty and retention) towards your brand.

Ads Manager-

This lets you view, make changes, and see results for all Facebook campaigns, ad sets, and ads.

Events Manager-

Help you set up, and manage Facebook business tools like Facebook pixel and Conversions API, and report actions taken on your website, in your app, and in your physical shop.

If you understand how to use Facebook analytics with the right analytics software/ tool, you can create the right strategy for your business by analyzing the right Facebook metrics.

Let us see some of the best alternatives of  Facebook analytics to extract the right information from your customer accounts-

11 Best Facebook Analytics Alternatives

PowerAdSpy

PowerAdSpy’s is a smart, powerful social ads advertising analytics tool that can improve your content creation experience for social ads and advertising campaigns by finding hidden niches & lucrative opportunities.

Also, it is the best Facebook analytics software for providing complete information related to an account based on their interests as per their gender, age, locations and screen time.

This is a dream analytics Facebook application for any marketers because of the ease of use and application.

Use PowerAdSpy to search all the Fb, Google, Instagram, YouTube, GDN, NATIVE, Reddit, Quora ads running to a click funnels, lead pages, or opt-in offers in seconds – be shown the engaged demographics and landing page, replicate and bank.

Here you can convert your visitors, readers, mailing lists into your income.

Power Packed PowerAdSpy Features–

1. Filter by Ad positions
2. Complete Visibility
3. Data of million of ads from 15+ countries
4. Narrow down searches
5. Bookmark the Best Ads
6. Powerful Search Algorithm
7. Engagement Oriented Details
8. Combination of Videos & Image ads
9. GEO-Targeted
10. Call to Action Based Sorting

Key Products of PowerAdSpy-

• Google PPC Spy tool
• Native SPY Tool
• YouTube ads Spy Tool
• Mailgaze-Best email spy tool

No more guesswork of FB, INSTA, GOOGLE, YOUTUBE, NATIVE, GDN, Reddit, Quora ads, search for keywords, niches, competitors, and even domains to see what ads are running & more importantly, winning.

Agorapulse

 

Agorapulse is one of the best social media management solutions, trusted by social media managers to learn industry trends. Its Facebook analytics is similar to Facebook insights with the added functionalities of social media reporting like- average fan profiling and post recommendations.

You can also detect major Facebook trends and post insights.

Features-

• Social Media Inbox
• Social Media Publishing
• Social Media Monitoring
• Social Media Reporting
• Team collaboration for Facebook, Instagram, LinkedIn, and YouTube

Agorapulse lets you see what type of content performs better on Facebook. Also, Facebook metrics- organic reach, paid reach, total reach, clicks, and the number of engaged users for the business pages are available in this app.

While Agorapulse offers Facebook insights in the same package, it’s subsidiary free tool Facebook Barometer is to benchmark your Facebook page. It is recommended to assess the performance of your page.

Here, you can evaluate engagements, reach, and the click-through rate of your last 50 posts. Visit the landing page to add CTA to your Facebook profile.

Create your account, connect the pages and start the comparison process.

HubSpot Social Media Management Software

 

It allows you to scale your marketing efforts through HubSpot’s marketing, sales CRM, customer service, CMS, and operations software on one platform.

Also, HubSpot offers a broad range of other software all in one place You can connect your Facebook analytics to HubSpot CRM and practically handle all your operations in one place.

Features-

• Build and Publish social media campaigns on social media platforms with ease.
• Monitor social mentions to track conversions.
• Report on social media marketing ROI
• Easy social media management.
• Free online form builder
• Free landing page builder
• Free email marketing tools

HubSpot offers all necessary functions to optimize your page. Plus, you can regulate your brand reputation through timely keyword alerts, increase your conversions by analyzing your engagement, and share reports with your team.

Your HubSpot account has sub-hubs to represent various departments. To gain access to your social media dashboard, select marketing on the left panel to customize the dashboard. Pick a set of widgets and start monitoring.

Buffer

 

Buffer is a software application for Facebook analytics that helps you measure your Facebook performance, create reports, and grow your engagement, reach, and sales.

It is a great tool to improve your social media strategy because of its ease of use.

Buffer is for the web and mobile, designed to see all the data in one intuitive analytics dashboard to manage accounts in social networks. Its divided into two tools: publishing and analyzing social media performance.

If you’re looking for a Facebook analytics application, Buffer will provide you with in-depth insights to grow your brand on Facebook.

Features-

• Social media analytics
• Collaboration and Publishing
• Customer engagement

Keyhole

 

Keyhole is a social listening & influencer management platform that helps marketers measure the full impact of their social media campaigns.

Features-

• Influencer tracking and analytics
• Profile and competitor analysis
• Hashtag tracking and analytics
• Social Publishing

Keyhole monitors your social media trends, but its strength lies in hashtag tracking.

You can gain real-time measurable data of a hashtag and export it into an excel file for further analysis.

The main dashboard displays the key metrics of a hashtag. At the top right corner, you can find social network icons to control data distribution.

Additionally, it allows you to see the information of a specific period under “historical analysis.”

Iconosquare

 

The most powerful social media analytics, management & scheduling platform for agencies.

If you’re looking for advanced Facebook analytics, it offers easy-to-read graphs for metrics like follower evolution, average engagement rate per post, reach, and more. The analytics are helpful when it comes to interpreting the performance of social media posts and adjusting strategy.

With Iconosquare, you can automate your Facebook accounts.

Iconosquare provides a free feature called Instant Facebook Audit by signing in with your Facebook account, entering your email address, and you are ready to receive a free performance review report.

Social Bakers

 

Socialbakers is preferred for its personalized dashboard. Additionally, it has extensive analytics functions- from publishing and scheduling to analytics and benchmarks with added social listening features.

It is one of the best Facebook analytics software available on the market, allowing you to optimize your content strategy and lets you create and manage your social media profiles individually.

Features-

• Measurement and reporting
• Content strategy
• Customer care
• Research and planning
• Listening and intelligence
• Social Media management
• Influencer marketing

You can spot your target audience, build your buyer persona, and tune in to social listening.

It also has an in-depth reporting system on influencer marketing.

The analytical tab at the top is one you’ll frequently use, so explore it thoroughly. The section will share an overview of your fan base, their region, posts they liked, and so forth.

Other tabs like “content” will provide actions to track your brand mentions.

Socialbakers is great in helping you grow by understanding your audience and improving cross-channel care.

Grytics

 

Grytics is an extremely useful Facebook analytics application for marketers juggling with several Facebook communities. It is a specialized community and enterprise social network analytics and reporting tool for improving your community performance.

You can review statistics on active members, top posts, and even comments within comments. Also, you receive all the vital data to optimize your Facebook groups.

Features-

• Analytics
• Reporting
• Dashboard
• Security

It allows companies of all sizes to improve their customer relationship through the analysis of publications, find/qualify new leads, identify influencers, and help for marketing intelligence to engage and deliver a better service.

The installation process is simple. Once you’ve logged in, you’ll be asked to link your groups. Grytics provides space to include public groups, you can also add team members under the “Manage and update” section.

Sotrender- Strictly Facebook Analytics

 

Sotrender is a complex social media product to help marketers optimize their social media performance and marketing strategy.

If you’re looking for an exclusive Facebook analytics application, Sotrender is ideal for you. As Sotrender supports Facebook, Instagram, Twitter, and YouTube, you can easily connect several accounts.

After connecting your Facebook profiles, you’ll find everything under the analytics tab- audience, reach, and engagement.

Sotrender presents an abstract of your brand activities and shares tips to improve your content. You can study your competitor’s metrics and automate reports for later review.

Starting your plan is so easy with solely an email address.

 Features-

• Social Inbox
• Analytics
• Reporting
• Benchmarking

Quintly- Facebook Analysis

 

Quintly simplifies your social media analytics needs by providing an easy & efficient solution for analyzing and benchmarking social media performance. The tool has a simple interface, customizable dashboard, and minimal design.

Quintly strictly focuses on analytics. You can measure your Facebook performance, track your competitor’s activities, and generate well-structured reports. You can also create groups to categorize your profiles and build your customized dashboard.

Features-

• Analytics
• Reporting
• Data in depth
• API and integrations

The initial setup procedure will require you to establish groups for analysis. Following, you can add widgets suited to your need, export reports, and read line charts.

You can easily implement analytics & benchmarking to all of your social media channels and report your achievements.

Whether you are using Instagram, Facebook, Twitter, LinkedIn, YouTube, or Snapchat, Quintly visualizes your social marketing success by combining all of your social media data on a single platform.

Furthermore, it offers state-of-the-art API access and data integrations to existing systems like Tableau or Google BigQuery.

Hootsuite

 

Hootsuite is a top social media management platform with tons of functionalities like a seasoned social media manager to supercharge your social media accounts. It supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.

The application not only facilitates profile supervision but provides courses to help you improve your Facebook marketing strategy.

Features-

• Publish
• Engage
• Monitor
• Advertise
• Analyze

The dashboard is easy to maneuver for easy monitoring of your company’s activities in one place. Inside the analytics, you can look up your page and team performance, keep track of conversations and receive suggestions to polish your content.

The reporting section offers advanced actions that are also extremely useful.

Hootsuite may ask for your billing information to create the account. As you connect your profile, you’ll see your pages stored under the Boards label.

There, you can manage your profiles inside the stream tab, check metrics to see what’s working, and produce customizable reports using the drag-and-drop option.

Also Read-

No matter what type of advertising you invest in, monitoring your analytics is necessary. Analytics help marketers increase their ROI(return on investment)by providing detailed reports on customer interaction with Facebook ads.

Every  Facebook analytics application offers something unique to uproot the market competition but always make sure that you go for the one suitable to your needs.

Ensure before purchase that-

• The Facebook metrics help you grow your strategy.
• The Facebook insights tool is easy to use and understand.
• Quick customer care is always available.
• It fits well within your budget.

Remember, Best strategies are data-driven, and success in advertising comes by keeping a sharp eye on key metrics.

Facebook analytics will be missed, but we can still track social media performance through third-party management solutions like PowerAdSpy.