The Best Facebook Ad Spy Tools In 2023
Do you know, what is the crucial factor for getting ahead of the competition and achieving your business goals? The answer is simple – knowing what your competitors are up to! And how can you do that? With the help of Facebook ad spy tools!
Social media is one of the most influential marketing channels for every business. Why? The entire world shops subscribes, starts conversations, and researches brands on social media. Social media has a lot of potential for firms with a massive audience base waiting to be approached.
If you are looking to start and maintain conversations with potential customers, posting and advertising on Facebook or Instagram is a must!
Facebook ad campaigns are a very significant factor in the growth of any business and in achieving its long-term goals. And creating a solid social media strategy takes a lot of effort and time.
One of the best ways to create an unbeatable Facebook strategy is competitors’ ads analysis or Facebook ads spy on competitors.
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In this article, we will discuss, why you should spy on competitors’ Facebook ads? How to spy on your competitors’ ads? And the best Facebook ad spy tools. Let’s get started!
Why Use Facebook Ads Spy Tools?
It’s no secret that the Facebook advertising landscape has become more competitive and it is only going to increase. Every brand is trying to increase conversions, but not all are managing to achieve their goals.
Getting the attention of your target audience is hard for new or small businesses. And mostly the reason is low budget or poor ad campaigns strategy. And the best way to know the industry and your target audience are by observing and analyzing your competitor’s strategies which is a part of competitor analysis.
It helps you to discover what is working in the industry and what is not. Also what is lacking in your current strategy that you need to address. It also provides insights into the weakness of your competitors.
With this in mind, it’s going to take a lot more work to run ads that resonate with your audience. Unless, of course, you have a Facebook ad spy tool that shows you what’s already working for other businesses in your industry/niche.
Various Facebook spy tools are available in the market, some are free and some are paid. As per your convenience, you can choose one
Facebook ads spy tools should not be used to copy and paste everything in your competitor’s campaigns But to analyze them and use them as inspirations to create better ads.
Make sure that you only use them to get inspired, extract valuable insights, and identify weaknesses in your competitors and new opportunities. All these will enable you to create better campaigns.
How To Find Your Competitors’ Facebook Ads?
The most popular tool to find your competitor’s ads is Facebook’s Ad Library.
The Facebook Ad Library was created as a part of Facebook’s transparency policy, which was implemented due to political ads purchased during election periods: “Transparency is a priority for us to help prevent interference in elections, so the Ad Library also shows you additional information about these ads, such as who funded the ad, a range of how much they spent and the reach of the ad across multiple demographics.” says Facebook.
How To Find Your Competitor’s Ads In The Facebook Ads Library:
- Go to your competitor’s Facebook page.
- Scroll down to the Page Transparency section.
- Click on See All.
- How to find your competitor’s ads in the Facebook Ads Library
- Scroll down and click on the Go To Ad Library button.
- Go To Ad Library button
- Voila! You’re inside your competitor’s Facebook Ad Library.
- Facebook Ad Library
Or go straight to the Facebook Ad Library app.
You can use the Facebook Ad Library even if you don’t have a Facebook account.
Follow your competitor’s Facebook page
You can also see your competitor’s Facebook ads by following their page. However, you’ll only see ads that are targeted to you. For example, if they are running ads that target people from another country, you likely won’t see those ads.
Why am I seeing this ad?
Get demographic insights into your competitor’s ads. When your competitor’s ad shows up on your newsfeed or the right column, click on the “More Options” icon.
Then, click “Why am I seeing this ad?” and you’ll discover the demographics the ad creator chose to target, for example, women aged 16 to 55 who live or have recently been in Chicago.
This information is useful when you want to know more about the audience your competitor is targeting with Facebook ads.
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The Best Facebook Ad Spy Tools In 2023
PowerAdSpy:
You can use tools like PowerAdSpy to get the ads that will never get rejected in the Facebook ads review. PowerAdSpy is the most powerful social media ads analytics tool, which will improve your overall social media ad campaigns.
It can find hidden niches and lucrative opportunities for you, eliminating all the trouble of content creation, identifying campaign targets, niche research, and more.
It offers you the power to create ads for Facebook, Instagram, Google, YouTube, and various other platforms.
Key Features:
Filter By Ad Positions:
It provides full control to research many ads, you can segment the social ads based on the position news feed and side location to see which performs well in your niche to best conversions.
Complete Visibility:
It provides detailed ad analytics and allows you to see real-time engagements by visiting live ad posts directly from the platform.
Bookmark The Best Ads:
You can bookmark ad concepts that you would like to use in your forthcoming ad campaigns, and they will be added to your personalized Ads inventory.
Powerful Search Algorithm:
PowerAdSpy helps you find the ads suitable for your business, popular keywords/phrases/terms within ads. You can also short those ads by date, shares, likes, and comments to easily find the best ads to grow your campaign.
Combination Of Videos & Image Ads:
PowerAdSpy has the fastest-growing section of Social Video Ads to offer insights into what kinds of video ads your audience responds to and also allows you to download them for your ad campaigns.
Wrapping It Up:
Creating a winning ad is not that simple. You don’t create ads just for the sake of creating ads. Instead, you want to make the one that drives conversions. But, it is a fact that high-performing ads are challenging to create and require a lot of testing in terms of what your audience likes to see. Competitor’s ad analysis is a smart way to know the winning strategies adopted by top brands of your industry.
Your competitors have applied tons of resources into finding out their best-performing ads. So why not borrow the creative strategies from your competitor’s high-performing ads and customize them according to your USP.
This guide and PowerAdSpy will help you analyze your competitor’s top-performing Facebook and Instagram ads so that you can easily create successful ads for your campaign.
