More than 78% of Indian consumers are involved in festive campaigns. According to a new industry report, brands see close to a 30% boost in conversions during Diwali. Hence, Diwali ads provide one of the best opportunities throughout the entire year. It is said to be one of the best opportunities for brands to build a genuine connection with their audiences. Advertisements from brands that do more than just wish consumers a prosperous Diwali are lighting up screens.

Diwali advertising is now about more than simply saying Happy Diwali; it is about telling powerful stories, combining creativity and emotion, and providing experiences that viewers actually connect with.

So in this blog, we will discuss the most effective Diwali advertisements. We have got you covered from what the latest trends are to what makes it so important. Let’s start with the basics.

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Why Diwali Ads Mean So Much for Businesses?

Diwali is more than just a festival; it is a great business opportunity. The idea here is that consumers are enthusiastic about the festive spirit; it is a perfect opportunity for brands to engage, connect, and boost sales. These festival commercials provide a variety of benefits to businesses. Let us consider the reasons that make it so popular:

• Increased Customer Engagement 

Diwali is one of India’s popular and holiest festivals. And not to mention, it is one of the biggest shopping seasons. Customers buy furniture, appliances, clothing, gifts, electronics, etc. Diwali advertisements help brands capture the customers attention during this high spend time. It therefore becomes easy for a business to have an effective campaign in acquiring customers.

• Increased Loyalty and Brand Recall 

Diwali advertisements do not simply help increase sales. They help the brand build lasting bonds with customers. By linking its messaging, ideas, and concepts to celebration, feelings, values, and traditions relevant to Diwali, a business has the basis for establishing a lasting impression and enhancing brand loyalty. 

• Showcasing Products in a Celebratory Environment

During Diwali, brands show their products in festive and special. It makes the ad stick in people’s minds and makes the product more appealing.

What Are The Criteria for Selecting the Best Diwali Ads?

It is essential to understand how you can understand if your Diwali ad works well. The best advertisements will effectively promote a product while also evoking emotion. It embodies cultural values in two ways by bridging the very act of advertising with a cultural meaning and thereby engaging an audience in positions that mean something. 

It has become necessary to identify these key drivers to help holiday marketing and campaigns cut through the noise of increased competition for attention and often more innovative marketing formats that are vying for the same attention and, therefore, results.

Emotional Impact 

The best ads are the ones people remember and feel something about. They make you think of happy times, celebrations, or nice feelings. Emotional impact is a distinct criterion to consider because it helps determine if an advertisement will simply be another advertisement and therefore likely forgotten shortly after. 

The most effective advertisements are able to evoke a genuine feeling of connection with the festival. They evoke who the story is about, or the underlying story through others, which generates the emotion that they are tapping into. 

For example, those advertisements that tell stories about family reunions, acts of generosity, or gift-giving generically, universally have some connection to an audience. As an example, the gift given must be relatable to add emotional context to the exchange. The emotional aspect must feel authentic, not contrived, to further promote audience engagement and loyalty

Imagination and Visual Narrative

Advertising campaigns with the highest performance possess plenty of levels of imagination. These days, brands are pushing the envelope by using cinematic visuals, inventive animations, and discrete storytelling methods to create lasting impressions. Visual storytelling has the ability to change a simple ad for a product or service into an experience for the viewer and captures a much greater imagination.

The narrative should be fresh, easy to digest, and entertaining. It establishes a brand memory and frames the festive message in a way that is enjoyable. Ads with clever plot lines, symbolism, and surprising endings build anticipation and often create conversations. 

Furthermore, ads with that clever twist and plot draw customers to find and share the ad on social.

Cultural relevance

A great Diwali ad creative shows traditions, values, and nuances of Indian culture. The festival of lights is steeped in tradition, and anything a brand can provide to make the ad more ‘real’ is helpful, from the festival rituals, decor, and local and regional flavors is beneficial.

Even the simple act of capturing cultural accuracy represents respect and connection, helping a brand form a connection with the consumer personally. Cultural relevance is really essential for brands wanting to connect with people all over India. It makes their message feel real, inclusive, and relatable, instead of generic or disconnect.

Clear Brand Messaging

The brand’s message must remain clear and cohesive with compelling storytelling. The product or service should integrate naturally into the narrative without overshadowing the emotional or cultural aspects.

Effective Diwali ads maintain a balance between celebration and promotion. It ensures that the audience enjoys the ad and also associates it with the brand. Subtlety often works better than overt promotion, allowing the message to resonate organically and enhancing brand affinity.

Audience Engagement

Finally, audience engagement is a crucial measure of a Diwali ad’s success. The best ads encourage conversation, debate, and sharing, evoking feelings of togetherness and celebration. Social media metrics, comments, likes, and user-generated content are indicators of engagement.

Ads that inspire discussion or interactive participation through contests, quizzes, or AR experiences create a sense of community and increase overall campaign impact.

Best Diwali Ads For Enhancing Engagement 

Diwali ads play a critical role in capturing audience attention and boosting engagement during one of India’s most celebrated festivals. In 2025, top brands are blending emotional storytelling, creativity, and cultural resonance to create campaigns that not only entertain but also connect deeply with viewers. For marketers and business owners, understanding these standout campaigns provides insights to design ads that resonate, engage, and inspire action.

The best Diwali ads contain the festive spirit with the brand’s message, creating stories that people remember and engage with.

1. Zomato: “A Nation’s Picture Perfect Diwali Moment”

Overview:

Zomato’s 2025 Diwali ad takes viewers on a heartwarming and humorous journey of family traditions. Featuring Piyush Mishra as a determined grandfather, the ad highlights the joy of food and togetherness during Diwali, reminding audiences how even small gestures like ordering food can strengthen bonds.

Highlight:

This ad blends humor with emotional storytelling. It reflects family, dedication, and national pride, positioning Zomato as a reliable partner for sharing festive meals.

Audience Reaction:

Viewers appreciated the mix of comedy and sentiment. Families resonated with the message, enjoying the depiction of love, tradition, and making memories together.

Key Takeaway:

Zomato reinforces that Diwali is about connection and togetherness, aligning its brand with celebration and shared joy.

2. Flipkart: “Upgrade Your Diwali with the Big Diwali Sale”

Overview:

Flipkart’s campaign focuses on upgrading essentials and home spaces during the festive season. The Big Diwali Sale offers discounts on gadgets, furniture, and clothing, appealing to those looking to refresh their surroundings for the new season.

Highlight:

The ad celebrates Diwali as a time for renewal. By highlighting practical purchases along with festive excitement, Flipkart positions itself as a one-stop shop for all celebrations.

Audience Reaction:

Viewers found the campaign relatable and useful, appreciating the timely reminder to upgrade essentials while enjoying Diwali deals.

Key Takeaway:

Flipkart leverages the festival’s spirit to encourage home improvements and upgrades, making the campaign both practical and festive.

3. Google India: “Celebrating Diwali Together with Google Shopping”

Overview:

Google India’s ad emphasizes togetherness and small moments that define Diwali—gift exchanges, dancing, and celebrations. The campaign shows how thoughtful gifting through Google Shopping enhances these experiences.

Highlight:

Instead of focusing solely on shopping, the ad integrates gifting with shared moments, highlighting emotional connections.

Audience Reaction:

Audiences connected with familiar Diwali activities, appreciating the brand’s approach of combining practical shopping with meaningful celebration.

Key Takeaway:

Google India demonstrates that Diwali ads can elevate engagement by focusing on emotional connections, making gifting more memorable.

4. Paytm: “Share Happiness Across Borders”

Overview:

Paytm’s campaign centers on emotional storytelling, showing how families separated by distance can still celebrate together. The ad positions Paytm as more than a payment app—it’s a way to share happiness.

Highlight:

By addressing the challenge of distance, the ad resonates widely across demographics.

Audience Reaction:

The campaign drew appreciation for its heartfelt message and inclusivity, appealing to a broad audience.

Key Takeaway:

Paytm effectively combines emotional appeal with brand utility, making it highly engaging and memorable.

5. Tanishq: “Embrace the Nav-Raani in You”

Overview:

Tanishq’s Diwali campaign celebrates individuality and self-expression while linking it to the joy of gifting jewelry.

Highlight:

Through elegant visuals and vibrant storytelling, Tanishq highlights festive glamour and brand relevance.

Audience Reaction:

Audiences loved the aspirational tone, connecting it to Diwali celebrations and gifting traditions.

Key Takeaway:

Tanishq proves that combining cultural celebration with aspirational storytelling enhances engagement and brand recall.

These Diwali ads of 2025 show that emotional storytelling, cultural relevance, and creative execution are essential to driving engagement. For marketers looking to explore more successful campaigns, PowerAdSpy, an ad intelligence tool, can help identify the best Diwali ads, analyze performance metrics, and gain insights to craft high-impact campaigns for maximum audience engagement.

Also Read:

Top 5 Thought Provoking Holiday Marketing Ideas Of The Year

07 Ultimate Strategies For Mobile Advertising Campaigns This Diwali Season

Top Examples Of Navratri Creative Ads That Worked Brilliantly

10 Diwali Creative Ads Ideas To Boost Your Sales

How PowerAdSpy Can Help You Find the Best Diwali Ads?

Finding the most effective Diwali ads can be challenging, especially if you want ideas that drive engagement and inspire your campaigns. PowerAdSpy simplifies this process by giving marketers, business owners, and campaign planners access to top-performing ads from multiple platforms, all in one place.

PowerAdSpy is an advanced AI-based ad intelligence tool. It lets marketers and business owners discover top-performing ads across 10+ social media platforms. It provides insights that can help you plan effective, high-impact marketing strategies.

Let’s see how to search ads with PowerAdSpy-

Step 1: Search by Keywords

Type “Diwali ads” or related terms in the search bar. PowerAdSpy will show top-performing ads relevant to the festival.

Step 2: Filter by Ad Positions

Segment ads by placement, like News Feed or Side Location, to see which positions drive the most engagement.

Step 3: Analyze Engagement Metrics

Check likes, shares, comments, and other engagement details to identify ads that truly resonate with audiences.

Step 4: Explore Creative Formats

View image and video ads to understand storytelling styles, visuals, and messaging that work best for Diwali campaigns.

Step 5: Bookmark & Save for Campaign Planning

Save the best ad concepts to your personalized inventory. This allows you to revisit ideas anytime without searching again.

By following these steps, marketers can efficiently find the most engaging Diwali ads, analyze what works, and plan campaigns that capture attention and drive meaningful results.

What Are The Top Latest Festive Marketing Themes?

Diwali advertisements reflect evolving consumer expectations and shifting marketing trends. Understanding these recurring themes can help brands craft ads that resonate, engage, and inspire their audience.

• Family and Togetherness: Highlight small, joyful moments at home that bring everyone closer.
• Empowerment and Inclusivity: Showcase individuals breaking norms, like working mothers, reflecting modern social values.
• Nostalgia and Simplicity: Evoke warm memories of traditional Diwali celebrations, like homemade treats and decorations.
• Community Care and Reciprocity: Promote giving back, gratitude, and supporting others during the festive season.
• Renewal and Growth: Encourage refreshing homes, investing in oneself, and embracing new beginnings.
  

These themes show that Diwali ads today combine tradition, emotion, and modern values to create campaigns that are relatable, engaging, and memorable.

The Bottom Line

The best Diwali ads in 2025 showcase the perfect blend of creativity, emotional storytelling, and cultural relevance. From celebrating family togetherness to promoting empowerment, nostalgia, and growth, these campaigns engage audiences in meaningful ways while strengthening brand connections. For marketers and business owners, analyzing these top-performing ads provides actionable insights to craft campaigns that truly resonate with viewers and drive engagement.

Tools like PowerAdSpy make this process even easier. By exploring top ads, analyzing engagement metrics, and discovering creative trends, marketers can design campaigns that are both impactful and memorable. With the right inspiration and data-driven insights, your ads can stand out, capture attention, and celebrate the festival in the most engaging way possible.

Frequently Asked Questions

Q: Which industries benefit most from Diwali ads?

Retail, e-commerce, food delivery, jewelry, FMCG, and financial services are among the top industries that benefit from festive campaigns, but any business can leverage Diwali ads to boost brand presence.

Q: When should businesses start planning Diwali ads?

It’s best to start planning at least 1–2 months in advance to design, test, and schedule campaigns effectively, ensuring maximum engagement during the festival.

Q: What types of content work best in Diwali ads?

Videos, short clips, GIFs, and high-quality images with emotional storytelling, festive visuals, and relatable messages perform best.