How Important Is An Instagram Management Tool For Your Business?
Do you know how many people are using Instagram? More than 1 Billion monthly, and there are more than 200 million businesses on Instagram.
Just In case if you were living under a rock for the past decade, you should know that Instagram has transformed from a photo-sharing app to a business hub.
Now every business is trying their hands on this platform hence a higher competition. It has become harder for new businesses to create an effective online presence. But with the Instagram management tool, you can get ahead of your competition and achieve your goals.
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In this blog, we will be discussing how you can set an Instagram business account? What should you keep in mind before starting? And the best tools that you can utilize to grow your business on Instagram.
So let us start from the basics!
How To Create An Instagram Business Account?
If you want to use Instagram for your business, you need to create an Instagram business account. Here is a step-by-step guide for creating an Instagram business account!
- You need to download and install the Instagram app for iOS, Android, or Windows.
- After installation is complete, open the app and click on the sign-up button.
- You can choose to sign up with your email id, mobile number, or an option to log in with Facebook.
- If you choose an email id or mobile number, you need to provide all the required details.
- If you choose to log in with Facebook, it will directly sign you in.
- Now that you have created an Instagram account, you need to change it to a business account.
- From the settings menu, tap on the option to switch to Professional Account.
Now, you have successfully created your Instagram business account. If you want to give access to multiple users, or you want to connect your Instagram business account to your Facebook Page, make sure to Log in with Facebook, or use an admin email id to sign up.
What Should You Keep In Mind While Using Instagram For Business?
Before using any channel for marketing purposes, it is crucial to be clear about the goals you want to achieve. And it is no different for Instagram if you are going to invest your effort and money.
Ask yourself what your business goals include?
- To increase brand awareness.
- Build a community.
- Sell products and services.
- Better Engagement.
- Higher Conversion.
Writing down your goals will help you monitor your growth and encourage you and your team to put in the extra effort.
How To Use Instagram For Business?
Now that you have created an Instagram business account and set all the goals you want to achieve, here is how you can utilize Instagram to its full potential!
- Bio: Make the Most Of Those 150 Characters!
The bio should describe your business, write a clear bio that defines your business. And do not forget to add CTA buttons.
- Share quality content:
Instagram is a photo-sharing app, and it is important to share good-quality photos. Posting professional-looking photos or videos will grab visitor’s attention and create distinctive aesthetics on your grid.
- Use Stories:
It is one of the most popular features. You can post photos or videos on stories that disappear after 24 hours and if you want to keep them in your profile, add them to highlight. Instagram offers many tools to create creative and engaging stories, which businesses can leverage to promote products and services.
- Reels And IGTV Videos:
Instagram offers to share both kinds of videos, short or long. You can utilize this option to create and share promotional videos or any other type of videos to grow and engage with your audience.
- Use Hashtags:
Instagram uses hashtags to categorize content on the platform. If you use hashtags in your posts, it will help you reach a wider audience relevant to your business.
- Engage with your audience:
Engagement is a crucial factor for growing an audience on any social media platform. Engagement shows that your account is relevant, and Instagram will suggest your profile to related users. Start liking, commenting, replying to messages, tagging on posts. It will increase engagement and develop a connection with the target audience.
Need Of An Instagram Management Tool:
As mentioned earlier, there are more than 200 million businesses on Instagram. So if you are starting marketing on Instagram or already using it for your business, competition here is very high. It needs a lot of effort and time to build a brand on any social media platform, and marketers do not have that luxury.
But there is a solution to this problem. There are many Instagram management tools available that can help you get your marketing strategy to the next level. These tools provide many features that can get you ahead of your competitors in no time.
- Instagram Automation:
One of the benefits of using the Instagram management tool is automation. These tools save your time by automating every activity on the Instagram platform. From liking, commenting, and following to replying to Instagram direct messages.
- Instagram Post Schedule:
In any social media platform, consistency is the key to success. Posting content at an appropriate time is vital, and these tools offer an option to schedule all your posts.
- Manage Multiple Instagram Accounts:
If you run more than one business account, managing all those accounts may feel overwhelmed. Instagram management tools offer to manage multiple accounts seamlessly.
- Instagram Reports:
These tools offer detailed reports on all your activities, engagements, and Ad campaigns in a comprehensive manner, which you can use to improve your marketing strategy or create a better one.
- Running Ad Campaigns:
Ad campaigns play a vital role in any marketing strategy. But creating effective campaigns can be tiresome. Many tools help you find which ads are working and which are not and create better ad campaigns for Instagram.
What Is The Best Tool For Instagram Management?
There are many Instagram management tools to choose from, and it can be overwhelming while looking for the best suitable for your business.
Here is a list of the best Instagram management tools that can help you grow your business:
PowerAdSpy:
PowerAdSpy is the first and the largest social media ads analytics tool of its kind. It offers to run the best ads to generate revenue on various platforms such as Facebook, Google, Instagram, Youtube, GDN, NATIVE, Reddit, Quora ads, etc. It has the world’s largest database of over 50 million ads listed. It has thousands of people around the world watching and submitting the best trending ad copies.
Key Features:
- Combination Of Videos & Image Ads:
PowerAdSpy has the fastest-growing section of Social Video Ads to offer insights into what kinds of video ads are relevant for your audience and allows you to download them for your ad campaigns.
- Online Marketing, funnel, and lead generation ads:
You can use it to search various platforms running to click funnels, lead pages, or opt-in offers in seconds.
- Filter By Ad Positions:
PowerAdSpy offers to segment the social media ads based on position and side location to see which performs well in your niche.
- Enormous Ad Database:
PowerAdSpy has the fastest-growing data with Millions of Ads from all over the world. It provides you with the latest successful ads in just a few clicks, and you can bookmark ad concepts to use in forthcoming campaigns.
Pricing:
PowerAdSpy has a free version, and the pricing starts from $49/Month.
Buffer:
Buffer is one of the most popular Instagram management tools. It also offers to automate schedules on various other platforms like Facebook, Linked In, Pinterest, etc. It offers to schedule both a single image or a single video.
You can save a lot of time and effort by scheduling posts in advance. It makes sure that your profile is well-curated and consistent.
Key Features:
- Social Media Analytics:
Buffer offers to track your social media performance with just a few clicks. You can see what is working and what is not and improve your content.
- Planning And Publishing:
It offers to plan your social media marketing campaigns. You can schedule social media posts which saves a lot of time and effort.
- Customer Engagement:
With the help of Buffer, you can respond to comments faster, and labels and hotkeys help you to skip the useless post comments.
Pricing:
Buffer has a free version with the basic features. The paid version starts from $5/Month.
Snapseed:
Snapseed is a photo editing app to edit your photos before posting on any social media platform. It offers many tools that you can use to process and improve the looks of your photos.
You can import and export images without losing any resolution. It has many features such as tune image, curves, white balance, details, and much more. It is the type of Instagram management tool that gives creative aesthetics to your feed.
Key Feature:
- Ability To Process Raw:
Snapseed offers you to edit raw images, so now you will be able to process raw images on the go.
- Intuitive Interface:
It has a user-friendly interface. So even for a beginner, it will be easy to edit photos on this app.
- Does Not Reduce Quality:
Editing apps tend to reduce the actual resolution of the image. But Snapseed does not decrease the quality of your image.
Pricing:
This amazing app is completely free of cost. You can download it from the play store or app store.
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Concluding Words:
There is no doubt that Instagram is one of the best and competitive platforms for marketing business. There are many factors involved in the success of any business, and creating a constructive strategy is one of them. Instagram management tools can play a game-changing role in the process of achieving the highest place in Instagram marketing.
What are your thoughts? Let me know in the comment box below!
