Market Research On Facebook: Surveying Your Audience In The Right Ways
So you have an organization, is making products for your customers but you have no clue how to go about knowing who your customers are, or what their tastes, preferences are. How do you design a product and put it out there without knowing if there are people in the audience fit to use your product? The answer? One word: Surveys.
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The world is made up of people from different backgrounds, education levels, paths of life. No organization is capable of making products fit and suitable, accommodating and acknowledging all the different kinds of people in the world.
But when the organization knows the diversity of the people around their organization, they have an idea of the types of products to put out in the market to satisfy the desires and the needs of the population, some satisfying some groups in the population and others not.
Similarly, a lot of organizations have products which already out in the market and are actively catering to the needs of their target audience.
Competing organizations would need to look into the products, marketing strategies, and the ways their competitors work to gauge the amount of work and effort required to make your products stand out amongst your competitors, leading to revenue generation.
The part where the organization learns about the preferences of their customers, the trends in the market they are in, along with the part where they have to peep into their customer’s strategies to formulate their own, better ones is called Market Research.
Market Research is an integral part of marketing in any organization and helps an organization to identify and scout out new opportunities in their business. It provides a deeper insight into what drives your customers into buying your products, which of these customers convert to sales and which do not, and what’s hindering them from buying your product and their loyalty to the organization.
With the rise in the usage of social media, conducting market research for organizations has never been easier than now, with a large amount of user base like Facebook, which has 1.2B active users on the platform monthly.
A lot of market research earlier used to be conducted via traditional questionnaire surveys and/or focus groups but with the help of social media, conducting surveys and understanding your organization’s customer base is much quicker and efficient as all of it is done in real-time, not to forget that it is very cost-effective as everything is done over social media.
Thanks to social media, organizations nowadays don’t even need to put in the effort to initiate a discussion about their products but only browse through different forums and pages on the internet and observe.
A lot of information on the trends being followed is already being talked about on the internet and a lot of time, only a little observation going through these discussion forums yields valuable information on the trends that are being followed by the audience, giving the organizations room to be innovative and to put out a product much better than their competitors.
These discussion forums also offer real-time updates to the organizations, as they should, mainly because the preferences, trends, and tastes of the consumers are so dynamic that it is impossible to gauge what they might require or want next without a little bit of market research.
Conducting Market Research on Social Media: Facebook
Facebook, the social media platform with an active daily user base of 1.73B people is the largest social media platform globally, with YouTube and its sister companies WhatsApp and Instagram following suit.
All of these statistics make Facebook the most appropriate social media platform to conduct market research for your organization and to learn what works for your organization and what doesn’t, all of it in real-time.
One could go on and on about all the reasons to use Facebook survey but here are some listed for you to get started:
Targeting Audience: Targeting your audience on Facebook comes very handy, especially when an organization needs to target a very specific demographic out of its audience.
Facebook has data about age, geographical locations, religions, interests, jobs, etc. and all this information helps digital marketers to sieve out the preferred audience from the massive audience the platform has.
Better Responses: Because a lot of users on Facebook launch the platform on their phones and PCs in their leisure times, surveys when presented with a chance to win a reward usually get a lot of traction as the users don’t think they are too busy doing anything and a two-minute survey has never hurt anyone.
Cost-Effective: Finding the right audience, reaching out to them, conducting the survey: all of this takes a lot of effort and is very costly to the organization as they have to find the right audience and reach out to them.
While these traditional surveys do provide information, Facebook does it for way cheaper and gives you all the options in the world: targeting of an audience, having different surveys show up for different people across the world, and a lot more; Facebook provides a lot of tools to help your survey experience give you the best results!
Apart from all the reasons mentioned above, you can also make the user experience of your audience while surfing through your social media handles a lot better by providing them with a survey for anything they would not like to see.
This ensures that the customer feels a little closer with the organization and that the organization is putting in the work to make their feed a little more personable to the audience visiting them over the web!
Getting started with Facebook Survey
Surveys, as discussed earlier have been traditionally used since market research has been recognized as a thing way back in time. Today, surveys give organizations a chance to connect better and getting to know their customers so their needs can be fulfilled by the organizations.
Facebook survey, are provided by Facebook Ads Manager along with other social media platforms, take the form of polls and advertisements.
These polls usually have questions that have three or four choices to them for the consumers to choose from and have a suggestion/feedback dialog box in the end so the customers can communicate to the organizations in their own words, pointing out something else that needs to be changed or improved upon or just to give the brand praise for all the hard work they are doing.
These surveys are non-intrusive but a little flashy to grab the attention of the users but not poking a fork in their user experience. These surveys also provide call-to-action buttons that help the user navigate straight to whatever the button is assigned to do like opening a new mail to the brand’s email address or taking them to the brand’s website.
Marketers are offered other features such as adding supportive text and graphics too to make their posts look lucrative enough to interact with them.
Do you need something more than what Facebook offers?
Facebook, while it does offer a lot of tools to facilitate your market research for your brand/organization, its tools could be found to be lacking a little, especially when it comes to the needs of today’s digital marketers.
Facebook Ads Manager provides an array of tools for your advertising needs including the ability to pinpoint clearly what the goal of your ad could be, or the intended target for the particular content, and to steer clear from the audience that is not likely to interact with your products and will give you insights on what works for your organization and what doesn’t according to the information on the audience that interacts with your campaigns.
But what happens when your competitors go above and beyond and leave you following their tracks? Is there a better way to know about the whereabouts of your competitors’ performances and to learn from their mistakes and deeds and get better?
The answer to your problem is PowerAdSpy!
PowerAdSpy: For looking into not just competitors, but competitors too!
PowerAdSpy is a very strong and efficient tool that lets you spy in on your competitor’s ads so you can go through and breakdown every detail of their ad copy and it provides you other insights such as the date in which the ad was last seen, its engagement on social media and some targeting options you might not have even heard of!
It has a very simple interface for the analysis of competitors on Facebook as it can easily search between millions of ads and can filter them by domains, advertisers, keywords, their longest-running ads, etc.
All of these make PowerAdSpy a very compelling tool for analysis of competitors all over Facebook or any other social media you run your business in. Not just all of this but you can also check which are the most popular ads that have been catching the eye of the audience, thanks to you being able to check on your competitor’s techniques and strategies!
Not just Facebook, PowerAdSpy also tracks advertisements over other different social media platforms like:
- Google Ads
PowerAdSpy as a tool is very powerful and can be used to derive a lot of insights about the performance of an advertisement for a product by the competition. These insights tell you what is there to be fulfilled in your organization and to fit in the missing parts if any.
It also highlights the aspects where your organization needs work and which of those aspects are better than your competitors. There are a lot more reasons for you to use PowerAdSpy for your competitive analysis, especially if you’re using Facebook. Some of them are:
Search ads of all your competitors using exact keywords or relevant ones.
Providing information about geo-targets of an organization which in turn helps you to understand in which parts of the world the public is already ready for your products.
Images or videos, PowerAdSpy has the largest collection of video advertisements that will help you cater your advertisements to target the audience you desire and assist you in implementing the ones to which your audience will respond!
All the details regarding the engagement of your audience with your advertisements and other posts on different platforms are measured in real-time and this information is what helps advertisers grab the attention of their desired targeted audience.
All insights, including charts and graphs, are provided by the application itself in a very intuitive and easily comprehensible manner so no information slips through your eye. All information is worth a lot in digital marketing!
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It’s not just ads, offers, copies, creatives that the competitors are putting out that are also available for you to analyze and use for your own organization’s benefit. All this research and derivation of information costs an organization a huge chunk of capital every year. A lot of this money can be saved by using this competitive analysis tool for Facebook and other platforms.
All in all, it’s a huge deal when it comes to value for money at the same time it provides you a neat way of keeping track of what everyone is up to.