Starting off with something that we all know- even if a marketer is looking forward to investing a single penny on advertising on social media, then they should consider Facebook.

Why?

Because there is no wonder that everyone is on Facebook by now. If we start comparing how Facebook dominates other social media platforms in the field of advertising. Let me inform you that 97% of marketers that are willing to promote their business on social media keep Facebook as their first preference.

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Facebook Ad Specification

Facebook advertisements are a notably big deal. And that is the reason why we are here to ensure your content looks intact by making use of the accurate Facebook ad specifications.

1. Facebook Carousel Ads
2. Facebook Collection Ads
3. Facebook Feed Ads
4. Facebook Instant Articles Ads
5. Facebook In-stream video Ads
6. Facebook Marketplace Ads
8. Facebook Right Column Ads
9. Audience Network Native, Banner and Interstitial Ads
10. Messenger Home Ads
11. Sponsored Message Ads

Promote Your Facebook Advertisements with PowerAdSpy

 

With perfect Facebook ad specs and sizes in guidance, now the real fun begins as you can expand your advanced efforts with PowerAdSpy’s Facebook Ad Tools. From Facebook Advertisements to Unpublished Feed Posts, more natural traffic monitoring is just several clicks away.

PowerAdSpy is a facebook ad spy tool which will uncomplicate everything out for you if you are willing to build Facebook ads with accurate specs and sizes. It supports you in hunting and exploring the advertisements from other websites that share a similar niche. You can also bookmark the advertisements that you believe are considerable.

Carousel Facebook Ad Specs

Facebook  carousel ads analyses the entire process by dispensing you relevant ads of the keyword that you have entered. It provides assistance for social media platforms such as Google, YouTube, Instagram, and of course, Facebook on which you can promote and advertise your products and services. It also benefits in creating convincing ads for your website with perfect size by comparing others.

Facebook Carousel Advertisements are an excellent technique to flaunt your brand with different combinations of videos or images. Carousel Ads are a sort of broadcasting format which connects various images or videos that Facebook users can go through in an individual advertising platform.

It is best for businesses that aspire to:

1. Exhibit and promote various products at a time
2. Layout different traits of their service
3. Great offers, customer reviews or supporting testimonials in a single advertisement

For marketers, it is excellent to display multiple shades, dimensions and other important aspects to influence customers to initiate a purchase. The ad format is convenient for images and videos of all Facebook Carousel ad platforms.

Types Of Facebook Carousel

Above all, Facebook Carousel Ads comes up with 06 different types of advertisements:

1. Facebook Audience Network Native, Banner and Interstitial
2. Facebook Feed
3. Facebook Instant Articles
4. Facebook Marketplace
5. Facebook Right Column
6. Messenger Inbox

Fortunately, there is hardly a little difference between every other Facebook ad type enclosed under Carousel for video and image advertisements.

Check out the specs below:

Facebook Carousel Image Ads Specifications and Directions

1. Carousel Advertisement image size: At least 1080 x 1080 Pixels
2. Images with 20% text develop possibilities of failed delivery
3. Maximum 10 cards and Minimum of 2 cards per Carousel Ad
4. Maximum size of the image should be of 30MB
5. Minimum height and width of 600 Pixels
6. Recommended ratio of Carousel Ads is 1:1
7. Supported image formats are PNG and JPG

Facebook Carousel Video Ads Specifications and Directions

1. Recommended video resolution is a minimum of 1080 x 1080 Pixels
2. Maximum 10 cards and a minimum of 2 cards per Facebook Carousel Ad
3. Suggested video formats: .MP4 and .MOV
4. Maximum size of a video ad file is 4GB
5. Maximum video length: 240 minutes
6. Video thumbnails with 20% text rise chances of a missed delivery

Facebook Carousel Ads Character Guidelines

1. Headline: 40 Characters
2. Link Description: 20 Characters
3. Text: 125 Characters

Facebook Feed Ads

Every marketer is striving for a post on a target customer’s Facebook Feed. It is the best domain for the brands to make their Facebook advertisements stand out. Convenient to build in both in video and image advertising format, the advertisements are available on every device which works well for Facebook.

Let’s dive right into it:

Facebook Feed Image Ads Specifications and Directions

1. Recommended ad image size: 1200 x 628 Pixels
2. Images with 20% text develop uncertainties of failed delivery
3. Minimum height and width: 600 pixels
4. Supported aspect ratio is between 9:16 to 16:9
5. Suggested image formats are JPG and PNG

Facebook Feed Image Ads Character Guidelines

1. Headline: 25 Characters
2. Link description: 30 Characters
3. Text: 125 Characters

Facebook Feed Video Ads Specifications and Directions

1. Aspect ratio is between 9:16 to 16:9
(Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
2. Maximum video length is 240 minutes
3. Minimum dimensions:
600 x 315 (1.9:1 Landscape)
600 x 600 (Square)
4. Suggested uploading the most powerful video resolution possible
5. Supported video formats: .MP4 and .MOV
6. The maximum video ad file size is 4GB

Facebook Feed Video Ads Character Guidelines

1. Headline: 25 Characters
2. Link description: 30 Characters

Facebook In-stream Video Ads

Facebook In-stream Video advertisements are distinct from conventional feed advertisements as they are barely available from 5 to 15 seconds. Fast and reliable videos are ideal for businesses seeking to attract Facebook users with limited communications.

In-stream Video Ads Specifications and Directions

1. Recommended uploading the highest resolution video possible
2. Captions are optional
3. Extremely important to incorporate video sound
4. Suggested aspect ratio is 16:9
5. Supported video formats are .MP4 and .MOV
6. The maximum video ad file size is 4GB
7. Video length should be between 5 to 15 seconds

 Instant Articles Facebook Ad Specs

Are you looking forward to developing advertising content across Facebook?

Facebook Instant Article Ads enables creative and fast loading content via Facebook. Above everything, marketers have the opportunity to put these advertisements within their articles. Advertising format is convenient for both video and images of ads content.

Instant Article Ads Image Specifications and Directions

1. Supported image size: 1,200 x 1,200 pixels
2. Images with 20% text could rise uncertainties of failed delivery
3. Suggested aspect ratio must be between 9:16 to 16:9
4. Valued image formats are JPG and PNG

Instant Article Video Ads Specifications and Directions

1. Recommended uploading the highest resolution of video available
2. Suggested video formats are .MP4 and .MOV
3. Supported aspect ratio is between 9:16 to 16:9
4. The maximum video file size is 4GB
5. Video thumbnails with 20% text could develop possibilities of failed delivery
6. Video maximum length is 240 minutes

Instant Article Ads Character Guidelines

1. Link description: 30 Characters
2. Headline: 25 Characters

Facebook Marketplace Ads

Facebook Marketplace serves as the core of the platforms to purchase and trade products with Facebook users in your community. While going through this trait of Facebook, you can check out Facebook Marketplace Ads. It is perfect if you are willing to grab the attention of more users to your brand’s official website exploring a particular product or a location. Image and Video format ads are available in marketplace ads.

Facebook Marketplace Image Ads Specifications and Directions

1. Supported image size: 1200 x 1200 Pixels
2. Images with 20% text raise uncertainties of failed delivery
3. Suggested aspect ratio should be between 9:16 to 16:9

Facebook Marketplace Video Ads Specifications and Directions

1. Supported uploading the most powerful resolution video possible
2. Maximum video ad file size is 4GB
3. Maximum video ad length is 240 minutes
4. Suggested aspect ratio must be between 9:16 to 16:9
5. Video formats are .MP4 and .MOV
6. Video thumbnails with 20% text could grow risks of failed delivery

Facebook Marketplace Ads Character Guidelines

1. Headline: 25 Characters
2. Link description: 30 Characters
3. Text: 125 Characters

Messenger Facebook Ad Specs

When Facebook users go through their Facebook Messenger, paid advertisements are ready to emerge between their conversations. The Messenger advertising format is particularly convenient for image ad content and is only displayed on the Facebook Messenger application.

Facebook Messenger Ad Image Specifications and Directions

1. Supported uploading a video of the highest resolution possible
2. Images with 20% text could develop possibilities of failed delivery
3. Recommended image formats are JPG and PNG
4. Suggested aspect ratio should be between 9:16 to 16:9

Facebook Messenger Ads Character Guidelines

1. Headline: 25 Characters
2. Text: 125 Characters

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Final Words

In this blog, we have tried to incorporate the advertising specifications and descriptions presented by Facebook appropriately. It must come handy for the marketers who are already advertising on Facebook and also for the small businesses who are looking forward to taking their business and promoting their products and services on the greatest social media platform that is Facebook.

I hope the blog helped you learn more about Facebook Ad Specs. Is there something that we can include? Please drop your thoughts in the comments below. I would love to hear from you!