Maximize your Christmas ad campaigns on Facebook with 05 best tips and tricks
Christmas ad campaigns are the peak point for the marketers. how they make the best of it? let’s see.
Christmas is coming nearer! Everyone around us is excited because it is a secular holiday celebrated among billions of people around the world.
Christmas is all about gift exchange. People celebrate this festival by presenting gifts to one another. At this time, people get nostalgic for their friends, family, and relatives and take decisions emotionally when it comes to purchases. So, this can be considered as the peak time for the marketers to drive more and more sales in their business.
But for that, you have to ensure that your ad campaigns should contain ads that are up to the mark. So, here I am with the best tips and tricks to make your ad campaign ready for the primetime of marketing.
1. Get your profile ready for Christmas!
Wait for a second! Have you updated all your websites and social media platforms? If yes, then it is well and fine. After all, you have to send your customers from your Facebook page to your website. But if your website isn’t ready, why would you do that.
So, first of all, update your websites and social media platforms with Christmas decorations that will create a feeling of joy inside the customers and they will be more attracted towards your website and social media profiles. All the functions of your website should work properly and should be easily accessible.
2. Create ads that will resonate with your message:
If you are trying to attract your customers, then you should use a tiny timespan of 6 seconds wisely because it is the average timespan of people on social media. So, let me explain to you how to use these 6 seconds to make creative and unique ads.
Boxing made fun:
Giving a proper look to any object becomes more attractive than before. So, when you want to sell your products during the Christmas holidays, give it an interesting look which will attract customers and they will go for the desired actions. You can give a festive look or a festive shape for your products. It depends upon your creativity, to make your products look attractive.
Nowadays, videos and animated posts are attention seekers where people always show great interest. Maximum time people spend on videos and ever-changing images. You can take advantage of this information while making ads for your Christmas ad campaigns.
Thinking about how to do this? Not a big issue. You don’t need a professional for making interesting videos and animations. There are many apps available out there in the market which you can use to create engaging animations.
Still, if you don’t want to load your phone with one more app, you can simply edit your images with gifs and add a little animated text to your image. For Christmas, you can add some Christmas elements relevant to the season.
Finding gifts for friends and family at a time can be confusing. So, why not help your customers to do shopping easily without any extra effort. Let me explain.
You should provide a gift guide with all your products like how it will be looking, what are its uses, how it can be helpful if purchased etc. through this gift guide people will have a clear imagination of using their gifts by their family and friends. It will work and make them buy it.
Don’t overload your potential clients:
In a path to show your customers more and more advertisements, don’t make them confused. Keep your account simple and do not make it complicated. A simplified account can be more effective. You should focus on a lifetime budget rather than too many ad campaigns.
3. Ad type to generate traffic:
With 1.82 daily active users, Facebook is the best platform to promote your holiday campaign. Here you can reach new as well as existing customers.
Facebook provides you a lot of advertising options. One of them which drives traffic more is “click-to-website” ads. But it generates traffic when placed in the news feed. It is the biggest ad space that allows you to use it for creative purposes.
Another important information is click-to-website ads create more traffic because it takes the customers to your official website without any interruption. You can use this to target general audiences or to promote your product before your targeted audiences.
For effective ads, you can take the help of ad management tools. There are many ad management tools available in the market out there. PowerAdSpy is one of the best ad management tools with all the features that you need to get for a successful ad campaign.
Here you can search as many as you like according to your keywords. It has the fastest-growing data with millions of ads in over 15+ countries. Thousands of ads are added to their database. PowerAdSpy will adequately help you to improve your advertising campaigns.
4. For campaigns that only last for a few days:
For short term advertisements, you have to make your delivery faster as a pacing option while preparing for your ad campaign on Facebook. If you do so, the algorithm will show the content to the viewers as fast and efficiently as possible.
You can use this technique for small holidays like Thanksgiving, Cyber Monday, etc. your campaign should last for a few hours where you can make sure that your content is out in front of your audience.
5. Conversion objectives for Christmas ad campaigns:
Conversion objectives generally are used to get people to take desired actions on your websites like making purchases, adding items to cart, downloading your apps, etc.
It is the way which you can use to drive more and more traffic to your website. Through this, you can retarget your potential customers to get them to convert.
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After reading this article, I hope you already have plans in your mind regarding your next ad campaign. Follow these tips to maximize your Christmas ad campaigns on Facebook.
Please share the experience of your ad campaign in the comment box. I would love to hear from you!