Believe it or not, but it’s a bitter truth that Facebook ads cost is on a hike. Moreover, from the marketers’ perspective, I assume that it won’t be controllable any sooner. In such a case, what can marketers do? Keep spending more and more or to come up with a plan to control their ads […]
Facebook has grown itself to be one of the best platforms for advertising. And why not? It has been the most dominant social media platform for a long time. However, recently, a lot of small and medium enterprises are getting intimidated by increased scrutiny and monitoring of Facebook. Indeed, Facebook ad guidelines have become stricter […]
For the past 5 or 6 years, we have been hearing that organic reach on Facebook is declining. The algorithmic changes of Facebook are the real cause for that. Sooner or later marketers realized this fact, and nowadays, you can also find most of them are investing in paid Facebook ads. Last year, Facebook came […]
In social media marketing, the psychology of the audience plays an important role to enhance the conversion for the business. Nowadays, companies can make use of emotional tactics to grab the attention of their social media audience. Evidently, marketers have also realized the fact that emotional triggers can be an essential part of their marketing […]
Do you know why video advertising is getting more popular? Nowadays, most brands are mapping video ads in their marketing strategy. Earlier marketers only relied on YouTube channels, but now with Facebook, they have another option with a video marketing platform. After YouTube, Facebook has become the top platform for video ads. While on some […]
