How quiet do you know your competitors? Is there something new they are working on? How well established are they in the industry? What is the current strategy they are using? If you know all these, then you are on the right path. But if not, then maybe you should. Tracking competitors and their strategies […]
The FB Ad Library is like a gold mine for marketers. Facebook created the tool for better transparency and allowing access to all the information about the ongoing ads. Since the launch, it has allowed everyone to know what kind of information is spreading every day. But it is more than that, this tool has […]
Targeting competitors’ audience is one of the best possible ways to enhance brand awareness, generate sales and leads for your business. On platforms like Google and Bing, you can directly run ad campaigns targeting the same audience as your competitors. But that doesn’t imply you can do the same on a social giant platform like Facebook. […]
Being a marketer, you want to be always ahead of your competitors in terms of sales and conversions. Isn’t it? Then guess what, “competitive intelligence is your best alarm clock.” No matter what kind of business you have, there is too much competition in the market. And if you do not want to fall behind, […]
The fashion industry is flourishing and expected to grow by 17.7% in 2023 to 800 billion globally. The foremost objective of advertisement is to create public awareness of the products offered by the brands. Fashion ads have been infinitely fundamental for the fashion industry because they get a hold over mass audiences quickly and effectively. […]
