Have you heard the buzz about bidding farewell to the average position metric in the world of online advertising? If not, don’t worry! We’re here. The average position metric has long been a staple in understanding where your ads show up on search engine results pages. However, recent changes in advertising platforms like Google Ads […]
Every single virtuous advertising platform on the web has some basic parameters to specify the ad quality. These metrics are used to determine the success of your ads on that particular platform. There are numerous online advertising platforms available, Google and Facebook being on top of them. The metric by which ad quality is measured […]
Facebook has recently launched a new mobile-friendly ad format which is commonly known as “Canvas”. It is also known as Instant Experience, but I prefer it calling Canvas, for the sake of conciseness. Canvas Ad acts as a very powerful tool, especially for brands hoping to capture their mobile-only-audience attention in a very creative way. […]
As of 28th June 2021, more than 1.88 billion DAU and 2.85 billion MAU are using Facebook, every month. With such large universal audience, Facebook has become one of the best advertising platform, which works best for every business. But this mutable Facebook algorithm really makes it challenging for the users to associate with their […]
To ascend any trade, it’s vital to fetch new faces into the sales channel utilizing prospecting ads. These groups of onlookers that haven’t locked in with us before are known as cold traffic, rather than our Fb fans, leads, and patrons which have officially connected with us and are called warm traffic. To choose a […]
