Create Better Campaigns With These 14 eCommerce Ads Examples
The latter half of this decade witnessed a surge in people’s interest in eCommerce services. Ask a layman, and you would know that about 68% of them would prefer buying from an online vendor rather than a brick & mortar store.
And although people spend most of their dollars in an offline store, the rapid shift in interest is pretty noticeable. As a matter of fact, business owners are trying to seek new ways to cut the clutter and reach their targeted audience. And eCommerce sites are becoming a priority now. Long story short, digital shopping is a growing trend now more than ever.
Witnessing the hike in the number of eCommerce platforms like Etsy, Shopify, and many more, establishing an online business doesn’t require a HUGE budget anymore. And, as you might already decipher, the competition is ENORMOUS.
In this article, we will look at the best eCommerce ads example that reaped maximum benefits for their publishers!
I have combined a list of the best ads to help you soar your eCommerce sales in no time! Read ahead to know more.
Why are eCommerce Ads Important?
Although an optimized SEO strategy is a prerequisite to ranking your eCommerce site, it is not enough to retain your customers. Targeting and retargeting are not possible with SEO alone. An eCommerce marketing strategy is a prerequisite to increasing your CTR (click-through-rate), site traffic, and getting more conversions.
Nevertheless, out of all the platforms, in this article, we will talk about the best eCommerce ads example on Google, Gmail, Facebook, and Instagram.
Best eCommerce Ads Example
If you are a digital marketer, you will probably understand the struggle of learning how to reach more audiences, increase brand awareness, and boost sales. Nevertheless, some brands have been accomplishing the best of it in recent years. Here are a few ads examples to help you get inspiration from them:
1. Google Shopping Ads
These ads display on the top of the SERP (search engine result page) when a user searches for the intended product/ service. Such ads appear in a great visual format. On the top appears the photo of the product. Below it, you can see the product’s name, description, and eCommerce seller.
Such Google ads for eCommerce get more clicks and better conversions. It is so because the users searching for the product are highly targeted, plus they don’t have to go to the website to learn more about the features. Here’s how Google shopping ads look.
2. Google Display Ads
Google display ads typically appear in the GDN (Google Display Network) instead of the SERPs. The visual appeal of such ads helps companies with spreading brand awareness. A viewer can understand the services provided by the brand without clicking on a Google Display ad.
Advertisers pay for Google display ads in PPC (pay per click). Such ads have a highly targeted audience reach, even if they don’t search for it. Here’re a few eCommerce ads example for Google Display Ads.
3. Google Text Ads
Marketers use Google text ads to promote their web pages, landing pages, and other sites by targeting organic keywords. The only difference between a Google text ad and a blog result in the SERP is the Ad icon that appears on the top.
Text ads continually transition between mobile devices and desktop and appear on both- GDN and SERP. Keep your copies short and alluring when publishing Google Text Ads. Here’s how they appear:
4. Gmail Ads
Gmail ads are one of the most interactive ways of getting a response from your potential leads. They appear on the Promotions and Social tabs of the inbox and contain personalized content for the receiver. Gmail ads usually cater to the mobile-friendly audience, and thus, the ads must be mobile-optimized first.
These ads appear in their abbreviated form. On expanding, they either open up into a newsletter (which the user can forward to their peers) or into a landing page. Here’s how a typical Gmail ad looks like:
5. Facebook Story Ads
Facebook ads work extremely well for marketers who understand how to filter and target customers on social media. Story ads are full-screen visuals, with the content focusing more on storytelling rather than advertising.
Facebook story ads are interactive and may contain a user demo, survey form, personalized product quiz, or other Swipe Up features. Game developers and skincare brands reap the maximum benefit from these ads. Here are a few examples:
6. Facebook Photo Ads
They are one of the widely used eCommerce advertising examples on Facebook. Photo ads need to be crisp, with high-quality images, short & sweet content, and a compelling CTA. Or else, they may not stand out among the rest of the content.
Facebook Photo Ads appear on the Newsfeed as well as on the Side Banner. Try to be as relatable with your content as possible here. Here are a few examples that nailed it:
7. Facebook Carousel Ads
Facebook marketers witnessed a drip in overall ad expenses and CPC after using carousel ads instead of single click ads. This format not only promotes businesses- it works perfectly well for surveys, webinars, blogs, eBooks, etc.
So, if you’re on a tight budget, Facebook Carousel ads might be the right pick for you. But make sure you target the right audience with it. Here’s a suitable example for it:
Want to Know What Sells In The Market?
Understand what your audience wants and look for the best eCommerce ads example in your niche with PowerAdSpy. Filter the type of campaigns that you want to publish and get creative inspiration from your competitors.
PowerAdSpy collects ads from 200+ million ad sources from Google, Facebook, Instagram, Reddit, Quora, Native, GDN, and YouTube. With powerful filters and an intuitive dashboard, it lets you to:
1. Specify the source of ads, type of media, and everything else in your search results.
2. Get analytics and graphs regarding how an ad performed on a platform.
3. Find information regarding the target audience, linked landing page, and every other URLs & info associated with an ad.
4. BookMark, block, and even hide advertisers.
Know what works in the market beforehand to fly with the best EVERY TIME!
8. Facebook Video Ads
Video ads work better than their static counterparts since they display actual user metrics, testimonials, how-tos, and product demos. Although this option is great for getting more clicks and conversions, they are not very preferable for spreading brand awareness among the general masses.
Contrary to what you might observe, try to keep your video ads short. Facebook is a platform for relatability and entertainment. Keeping things concise and crisp would help a lot. Here are a few eCommerce ads example for the video marketers:
9. Facebook Collection Ads
Facebook collection ads display a set of four or more products that relate to the viewers’ previous shopping choices. The CTAs directly lead to product pages and get approximately 32% more conversions than display ads.
Collection ads are a commendable way of showcasing a brand’s products without overwhelming the viewers. You can also add an image or video at the larger space in the bottom and add related products to the smaller one. Here is an example of the same:
And oh! Here are the Top 03 Mobile Advertising Platforms Used by the Digital Marketers
10. Facebook Instant Experience Ads
This ad format works in collaboration with all the Facebook ads mentioned earlier. It provides an interactive user experience to the customers on full-screen. The strategy works well because customers get to experience high-quality, personalized content.
They work well in mobile ads and allow a person to explore tagged products, play a demo game, swipe through a carousel, and many more. Here are a few eCommerce ads example for such instant experience content:
11. Instagram Explore Ads
The explore page on Instagram helps users to browse and view relevant content from the accounts that they don’t follow. Meaning, brands can directly reach their target customers from the explore section. Advertise here to get better exposure and higher CTR (click through reach).
Not only is the explore page an excellent place for driving traffic- it is also perfect for creating brand awareness. But make sure your ads look visually as appealing as possible to grab maximum audience’s attention. Here are a few eCommerce advertising examples:
Want to Know Which Ads Perform the Best?
Find the best-performing eCommerce ads example in your niche and understand what sells in the market. Use powerful filters to find the ads that work the best among the audience you want to target.
PowerAdSpy collects ads from 200+ million ad sources from Google, Facebook, Instagram, Reddit, Quora, Native, GDN, and YouTube. Know what works in the market beforehand to fly with the best EVERY TIME!
Here Is How To Find The Best eCommerce Ads using PowerAdSpy
12. Instagram IGTV Ads
IGTV is a great source of video advertising on Instagram. The ads must go above 60 seconds and should be a maximum of 15 minutes in length (and 60 minutes long when uploaded from the web). They work well for advertisers who may convey a message better with videos.
IGTV ads work best when promoting long-form content, like webinars, podcasts, demo videos, and many more. Most of the IGTV ads follow a vertical and full-screen content design.
13. Instagram Shopping Ads
This ad format allows businesses to tag prices of the products they display on their posts. The tags and bold CTAs like Shop Now make it feasible for viewers to make an immediate transaction on a business account.
Users can click directly on an ad to navigate to the product page and learn more about it. Here are a few eCommerce ads example with commendable shopping ads:
14. Instagram Story Ads
Story ads on Instagram are very similar to those on Facebook. And as per recent reports, they get 45% more clicks as compared to other ad formats. Be mindful of targeting the right set of audiences, and you can get higher clicks and website traffic via them.
But here’s a fact- these ads appear only in front of the users who frequently view their IG stories. Meaning, the audience base is not very large. So make sure your content stands out to avoid people clicking away. You will, eventually, get more Instagram story views.
Deploy a fool-proof marketing strategy by knowing what your audience wants. Assess and analyze your competitors’ marketing strategies with PowerAdSpy. Get targeted search results with smart filters and many more!
Wrapping It Up!!
The success of eCommerce sites results from the vulnerability it provides to the marketers to assess and alter their strategies according to their target audience. Nevertheless, advertising and marketing isn’t an easy task to accomplish- unless you have a picture of the pre-existing competition out there.
We hope that the eCommerce ads example listed in this blog will help you get creative inspiration for your next campaign. Do you have a query? Did I miss something? Drop your thoughts in the comments. I would love to give them a read!
Search for the best eCommerce ads example targeted to your niche and potential audience. Use PowerAdSpy to filter the best campaigns and understand what your customers want. Get started with our new features for FREE today!