Have you heard the buzz about bidding farewell to the average position metric in the world of online advertising? If not, don’t worry! We’re here. The average position metric has long been a staple in understanding where your ads show up on search engine results pages. However, recent changes in advertising platforms like Google Ads […]
Every single virtuous advertising platform on the web has some basic parameters to specify the ad quality. These metrics are used to determine the success of your ads on that particular platform. There are numerous online advertising platforms available, Google and Facebook being on top of them. The metric by which ad quality is measured […]
To ascend any trade, it’s vital to fetch new faces into the sales channel utilizing prospecting ads. These groups of onlookers that haven’t locked in with us before are known as cold traffic, rather than our Fb fans, leads, and patrons which have officially connected with us and are called warm traffic. To choose a […]
Any business that is running ads on Facebook obviously wants to know how their campaigns are doing and adjust things if necessary to obtain the best results possible. Now that we know that one of the ways to measure your advertising campaign’s performance is by monitoring the ads’ click-through rate, let’s see what you can […]
Facebook is currently more than just the most popular social media network in the world. It’s also every advertiser’s paradise with more than a billion active users and amazing targeting and analytics options. But if you are already using the platform for advertising and you’re here to find out how to measure your results, in […]
