Pay Per Click (PPC) or paid search campaigns are an essential part of a solid marketing strategy, but sometimes, Google Ads just don’t perform as well as you would’ve hoped. Marketers are human. Campaigns are complicated. In other words, it happens. Generally, poorly performing Google Ad campaigns can be chalked up to a faulty selection […]
Using Google ads (formerly known as Google AdWords), you might have achieved great success for your business. And even now, Google Ads remains a cornerstone for businesses and marketers looking to expand their online reach and drive results. With time, Google Ads has evolved significantly, and so have its interface, features, and best practices. Whether […]
Have you heard the buzz about bidding farewell to the average position metric in the world of online advertising? If not, don’t worry! We’re here. The average position metric has long been a staple in understanding where your ads show up on search engine results pages. However, recent changes in advertising platforms like Google Ads […]
